Mainstream as metaphor: imagining dominant culture - Teenybop and the extraordinary particularities of mainstream practice - Historicizing mainstream mythology: the industrial organization of archives - Lesbian musicalities, queer strains and celesbian pop: the poetics and polemics of women-loving women in mainstream popular music - The positioning of the mainstream in punk - Kill the static: temporality and change in the hip-hop mainstream - The contraditions of the mainstream: Australian views of grunge and commercial success - Elvis goes to Hollywood: authenticity, resistance, commodification and the mainstream - Walking in Memphis?: Elvis heritage between fan fantasy and built environment - 'Following in mother's silent footsteps': revisiting the construction of femininities in 1960s popular music - Music from abroad: the internationalization of the US mainstream music market, 1940-90 - 'Sounds like an official mix': the mainstream aesthetics of mash-up production - Chasing an aesthetic tail: latent technological imperialism in mainstream production - The hobbyist majority and the mainstream fringe: the pathways of independent music-making in Brisbane, Australia - Off the beaten track: the vernacular and the mainstream in New Zealand tramping club songs - Musical listening at work: mainstream musical listening practices in the office - Cheesy listening: popular music and ironic listening practices.

Citizens of Vanuatu (ni-Vanuatu) perceive stringband music as a marker of national identity, an indicator of their cultural, stylistic, and musical heritage. Through extensive field and ethnographic research, Melanesian Mainstream offers a detailed historical record of the roots, context, evolution, and impact of stringband music. Beyond chronicling the genre’s history and cultural significance, this thorough monograph positions the genre’s musical hybridity, communal lyrics, and unique organizational structures as key factors in the anthropological understanding of ni-Vanuatu socio-cultural history.

This book looks at a sector of black and Asian British film and television as it presented itself in the 1990s and early 2000s. For this period, a ‘mainstreaming’ of black and Asian British film has been observed in criticism and theory and articulated by an increasing number of practitioners themselves, referring to changing modes of production, distribution and reception and implying a more popular and commercial orientation of certain media products. This idea is a leitmotif for the authors’ readings of recent films and examples of television drama, including such diverse products as Young Soul Rebels and Babymother, East Is East and Bend It Like Beckham, The Buddha of Suburbia and White Teeth. These analyses are supplemented with a look at earlier landmark productions (like Pressure) as well as relevant social, institutional and aesthetic frameworks. The book closes with a selection of statements by black and Asian media practitioners who operate from within Britain’s cultural industries: Mike Phillips, Horace Ové, Julian Henriques, Parminder Vir and Gurinder Chadha.

This book highlights tensions and negotiating processes between modern society and conservative religious groups. Conservative religion and society have co-existed for at least a century in an increasingly pluralist society. Still, the right to religious freedom and tolerance clashes with certain expressions of religious exclusivity. In this book, scholars from different disciplines look at the various ways in which representatives of conservative religious faith live, practice, and formulate their religion in relation to a contemporary mainstream culture. The studies included represent various settings with regard to time, religion and geography, and are presented in three thematic groups: culture, schooling and public life, and media. Taken together, the studies contribute to a more nuanced and diverse picture of conservative religious believers and their engagement with mainstream society. The book will be of interest to students and researchers in the fields of sociology of religion, church history and contemporary religion.

"Digital is the New Mainstream" is a thought-provoking book published by Penprints, compiling the conclave proceedings conducted by the Department of Mass Communication & Journalism at Sister Nivedita University in Kolkata. This book delves into the transformative impact of the digital era on various aspects of our lives, particularly in the realms of communication, media, and journalism. Drawing insights from esteemed scholars, practitioners, and experts in the field, the book explores the evolving landscape of digital technologies and their implications for traditional media platforms. It offers a comprehensive analysis of the challenges and opportunities brought forth by the digital revolution, addressing topics such as social media, online journalism, digital storytelling, and the democratization of information. Through engaging discussions, the book examines the shifting dynamics of the media industry, the changing roles of journalists and communicators, and the new avenues for audience engagement and participation. It presents case studies, research findings, and practical strategies to navigate the digital age effectively, empowering media professionals, educators, and students to adapt and thrive in this ever-evolving digital landscape. "Digital is the New Mainstream" serves as a valuable resource for anyone seeking to understand the profound impact of digital technologies on communication and journalism. It invites readers to contemplate the future of media and encourages them to embrace the possibilities offered by the digital revolution while upholding the principles of responsible and ethical journalism.

This book demonstrates the political potential of mainstream theatre in the US at the end of the twentieth century, tracing ideological change over time in the reception of US mainstream plays taking HIV/AIDS as their topic from 1985 to 2000. This is the first study to combine the topics of the politics of performance, LGBT theatre, and mainstream theatre’s political potential, a juxtaposition that shows how radical ideas become mainstream, that is, how the dominant ideology changes. Using materialist semiotics and extensive archival research, Juntunen delineates the cultural history of four pivotal productions from that period—Larry Kramer’s The Normal Heart (1985), Tony Kushner’s Angels in America (1992), Jonathan Larson’s Rent (1996), and Moises Kaufman’s The Laramie Project (2000). Examining the connection between AIDS, mainstream theatre, and the media reveals key systems at work in ideological change over time during a deadly epidemic whose effects changed the nation forever. Employing media theory alongside nationalism studies and utilizing dozens of reviews for each case study, the volume demonstrates that reviews are valuable evidence of how a production was hailed by society’s ideological gatekeepers. Mixing this new use of reviews alongside textual analysis and material study—such as the theaters’ locations, architectures, merchandise, program notes, and advertising—creates an uncommonly rich description of these productions and their ideological effects. This book will be of interest to scholars and students of theatre, politics, media studies, queer theory, and US history, and to those with an interest in gay civil rights, one of the most successful social movements of the late twentieth century.

Into the Mainstream: Essays on Spanish American and Latino Literature and Culture is a direct outgrowth of Jorge Febles’s involvement with the annual conference of the American Culture Association and the Popular Culture Association. In that sense, the compilation expands on a project initiated in 1993 by Helen Ryan-Ransom with her book Imagination, Emblems and Expressions: Essays on Latin American, Caribbean, and Continental Culture and Identity (Bowling Green, Ohio: Bowling Green State University Popular Press, 1993). David William Foster, who penned a lengthy preface to that collection, justified its intent by underscoring: “The very fact that our approach to culture is dominated by categories based on high, academic, institutionalized phenomena poses from the very outset the question of how to deal with all those other cultural manifestations that do not comfortably assimilate to the accepted canon” (Ryan-Ransom 3). The past fourteen years, however, have witnessed a radical transformation of that so-called canon due to the widespread acceptance of ideas espoused by cultural theorists like García Canclini, Homi Bhabba, Said, Stuart Hall, Benhabib, Bourdieu and countless others. Therefore, the ambivalence regarding what constitutes culture identified by Foster is inoperative nowadays to a substantial degree. In fact, a fundamental component of the postmodern outlook resides in the ability to blend comfortably the high and the low, the elitist and the popular realms of production in a multiplicity of textual artifacts, creative as well as critical in nature. Hence, the essays that conform Into the Mainstream do not question barriers anymore, nor do they expound on the need to assign a discursive intellectual space to matters pertaining to popular culture. Thus, this collection espouses an inclusive approach in which a variety of analytical approaches coalesce to reflect on an equally kaleidoscopic textuality. Pursuant to its comprehensive nature, Into the Mainstream airs established as well as developing critical voices so as to reflect both ideological continuity and evolving viewpoints. Scholars who have compiled strong academic records like Hortensia Morell, Raquel Rivas Rojas, Elsa Gilmore, David Petreman and Benjamín Torres Caballero share a venue with younger critics like Corey Shouse Tourino, Roberto Vela Córdova, Stacy Hoult, Eduardo del Río, Bruce Campbell, Laura Redruello, Dinora Cardoso and April Marshall, as well as with two graduate students about to complete their academic preparation: Nuria Ibáñez Quintana and María Teresa Vera Rojas. The result is an eclectic compilation meant to elicit discussion on the basis of its variety. Into the Mainstream’s primordial objective is to place these provocative essays—which are expanded versions of papers presented during the annual gathering of the American Culture Association and the Popular Culture Association in the period 2002-2005—along with the numerous subjects they treat in the academic mainstream where they rightfully belong.

The first scholarly book on John Hughes examines Hollywood's complex relationship with genre, the role of the auteur in commercial cinema, and the legacy of favorites such as Sixteen Candles and Ferris Bueller's Day Off.

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