This book examines the life and career of Michael Jordan, one of the greatest athletes in the history of sports, asking how he transcended his sport to become a canonical myth in popular culture. Drawing on work in sport studies, cultural studies, sociology, history, business, and media, this book helps us to understand how myths are made in modern society and highlights the importance of myths in a ‘post‐truth’ world. It unpacks the underlying ‘monomythical’ structure of the Jordan myth, including the universality of the ‘hero’s journey’, and explores those features that are inherently American but that also carried Jordan to the status of a global superstar. This book traces the contours of his career and looks at how the intersection of commercial interests, media narratives, and supreme athletic talent, in a particular social, political, and historical context, generated a myth that continues to resonate today, long after the end of Jordan’s playing career. Drawing on original research and adding new theoretical depth to our understanding of Michael Jordan’s place in popular culture, this book is essential reading for anybody with an interest in the relationship between sport and wider society.

This book examines the life and career of Michael Jordan, one of the greatest athletes in the history of sports, asking how he transcended his sport to become a canonical myth in popular culture.

Uses Michael Jordan as a vehicle for viewing the broader social, economic, political, and technological concerns that frame contemporary culture.

This book explores sport communication in Africa and the African diaspora. Drawing on multidisciplinary perspectives, it deepens our understanding of the importance of sport in African society as well as the profound and growing influence of the African diaspora in world sport, as athletes, scholars, leaders, and business and media professionals. Including contributions from leading African researchers and experts on sport in Africa across the fields of sociology, history, business, communication studies, media studies, and education, this book examines sport communication across a wide variety of contexts and countries, from the role of radio in developing awareness of the Olympic Games in Nigeria to the impact of Colin Kaepernick’s protest on journalistic practices in Historically Black Colleges and Universities in the USA. Presenting fascinating case studies such as print media and the historiography of football in Cameroon, racism in European football, and the relationship between sport, communication policy-making, and sustainable development in Africa, this book shines new light on key themes in the study of sport communication. This is fascinating reading for anybody with an interest in social-cultural issues in sport, the business and management of sport, sport and the media, African studies, or development studies.

This book takes a close look at the experiences of migrant athletes, their precarious careers, and at what this can tell us about wider themes of globalisation, identity, race, gender, and the body. Based on in-depth ethnographic research on male Brazilian footballers and futsal players working in Central and Eastern Europe, this book helps to fill gaps in previous research on sports migration and global sports labor markets. This book uses life-history interviews to reveal how race, gender, and class are articulated in the everyday experiences of migrant athletes; how they express their religious affiliations; and how they navigate the relationships with injuries and pain that are characteristic of precarious athletic careers. This book considers the transnational networks that are essential in sustaining international athletic labor flows and the role that borders and emotions play in the lives of sports migrants and also the agency that migrant athletes can have in issues such as player development and retention. Presenting a more nuanced, ground-level perspective on sports migration and the sociological dialogue between identity, culture, and the body, this book is fascinating reading for anybody with an interest in the socio-cultural study of sport, migration, globalization, or global inequalities.

This book examines the ways that nationalist leaders and extremist groups have used football to advance their often-violent ideological narratives and to recruit and radicalise young people. Drawing on applied ethnographic research with the Ultra fan groups of Bosnia and Herzegovina (BiH), the book explores the behavioural dynamics of the BiH Ultras both on, and outside of, the football terraces. The book shines important new light on the Ultras' ideology, organisation and youth recruiting strategies, and their connections with other extremist groups. In a country and region divided on ethnic and religious lines, in which far-right and ethno-nationalist groups are a visible presence in politics and society, this book helps us to better understand why, when, and how BiH youth choose to join these groups, and why, when, and how these groups participate in violent acts, hate speech, crime, and racist actions. The book has important implications for efforts to counter violent extremism across the Western Balkans and beyond. This is valuable reading for any researcher, advanced student, policy maker, or practitioner working in sport studies, political science, criminology, development studies, security studies, or post-conflict studies.

This book offers an in‐depth analysis of the 2022 FIFA World Cup in Qatar. The first World Cup to be held in the Middle East, this was a unique sporting mega‐event, and this book explores its wider significance across political, socio‐cultural, economic, organisational and historical dimensions. Featuring the work of an international team of researchers, this book includes local and regional perspectives on the Qatar World Cup as well as views from beyond the Middle East. It covers the development phase, including the bidding process, as well as the tournament itself, exploring key contemporary issues in sport and event studies such as sports diplomacy and the geopolitics of sport, post‐colonial narratives, event legacies and community development, media framing, inclusive access, sport policy and governance, and mega‐events and human rights. Making sense of the world’s biggest sports event in an era in which sport has become a source of soft power for states around the world, this book is fascinating reading for anybody with an interest in the politics of sport, sport business and management, sport for development, event studies or the relationships between sport and wider society.

The Sacred Santa is an inquiry into the religious dimension of postmodern culture, seriously considering the widespread perception that contemporary culture witnesses a profound struggle between two antithetical systems -- a collision of two worlds, both religious, yet each with vivid visions of the sacred that differ radically with regard to what the sacred is and what it means to human life and social endeavor.

A Companion to Popular Culture is a landmark survey of contemporary research in popular culture studies that offers a comprehensive and engaging introduction to the field. Includes over two dozen essays covering the spectrum of popular culture studies from food to folklore and from TV to technology Features contributions from established and up-and-coming scholars from a range of disciplines Offers a detailed history of the study of popular culture Balances new perspectives on the politics of culture with in-depth analysis of topics at the forefront of popular culture studies