Traces the history of various indoor and outdoor sports as presented in articles appearing in the "New York Times."

Traces the history of various indoor and outdoor sports as presented in articles appearing in the "New York Times."

Traces the history of various indoor and outdoor sports as presented in articles appearing in the "New York Times."

Traces the history of various indoor and outdoor sports as presented in articles appearing in the "New York Times."

Traces the history of various indoor and outdoor sports as presented in articles appearing in the "New York Times."

Traces the history of various indoor and outdoor sports as presented in articles appearing in the "New York Times."

Traces the history of various indoor and outdoor sports as presented in articles appearing in the "New York Times."

Sports and leisure activities serve as a mirror, allowing us to examine the attitudes and values of everyday people. This new reference explores the development and influence of sports in American culture, as well as how sports icons, commercial enterprises, organizations, sporting events, and even fan culture have changed from decade to decade and from era to era, from the foot races of colonial times to the extreme sports of today. Each chapter focuses on key aspects of sports in American culture, including such topics as ethnicity, gender, and economics. Enhanced with numerous sidebars on the movers and shakers, key sporting trends, as well as the controversies that threatened to tear the sports world apart, this insightful reference is ideal for high school and college students who are interested in tracing the evolution of sports and American culture throughout the nation's history. Features include a timeline of important events, numerous photographs, and a bibliography of print and electronic sources for further

The first reference resource to bring both sports management and sports marketing all together in one place.

The New York Yankees were the strongest team in the majors from 1948 through 1960, capturing the American League Pennant 10 times and winning seven World Championships. The average fan, when asked who made the team so dominant, will mention Joe DiMaggio, Yogi Berra, Whitey Ford or Mickey Mantle. Some will insist manager Casey Stengel was the key. But pundits at the time, and respected historians today, consider the shy, often taciturn George Martin Weiss the real genius behind the Yankees' success. Weiss loved baseball but lacked the ability to play. He made up for it with the savvy to run a team better than his competitors. He spent more than 50 years in the game, including nearly 30 with the Yankees. Before becoming their general manager, he created their superlative farm system that supplied the club with talented players. When the Yankees retired him at 67, the newly franchised New York Mets immediately hired him to build their team. This book is the first definitive biography of Weiss, a Hall of Famer hailed for contributing "as much to baseball as any man the game could ever know."