During the rise of consumer culture in the nineteenth century, children and childhood were called on to fulfill a range of important roles. In addition to being consumers themselves, the young functioned as both 'goods' to be used and consumed by adults and as proof that middle-class materialist ventures were assisting in the formation of a more ethical society. Children also provided necessary labor and raw material for industry. This diverse collection addresses the roles assigned to children in the context of nineteenth-century consumer culture, at the same time that it remains steadfast in recognizing that the young did not simply exist within adult-articulated cultural contexts but were agents in their formation. Topics include toys and middle-class childhood; boyhood and toy theater; child performers on the Victorian stage; gender, sexuality and consumerism; imperialism in adventure fiction; the idealization of childhood as a form of adult entertainment and self-flattery; the commercialization of orphans; and the economics behind formulations of child poverty. Together, the essays demonstrate the rising investment both children and adults made in commodities as sources of identity and human worth.

This book explores students’ consumer practices and material desires in nineteenth-century Oxford. Consumerism surged among undergraduates in the 1830s and decreased by contrast from the 1860s as students learned to practice restraint and make wiser choices, putting a brake on past excessive consumption habits. This study concentrates on the minority of debtors, the daily lives of undergraduates, and their social and economic environment. It scrutinises the variety of goods that were on offer, paying special attention to their social and symbolic uses and meanings. Through emulation and self-display, undergraduate culture impacted the formation of male identities and spending habits. Using Oxford students as a case study, this book opens new pathways in the history of consumption and capitalism, revealing how youth consumer culture intertwined with the rise of competition among tradesmen and university reforms in the 1850s and 1860s.

The Routledge History of Childhood in the Western World provides an important overview of the main themes surrounding the history of childhood in the West from antiquity to the present day. By broadly incorporating the research in the field of Childhood Studies, the book explores the major advances that have taken place in the past few decades in this crucial field.

Children play a crucial role in today's economy. According to some estimates, children spend or influence the spending of up to $500 billion annually. Journalists, sociologists, and media reformers often present mass marketing toward children as a recent fall from grace, but the roots of children's consumerism — and the anxieties over it — date back more than a century. Throughout the twentieth century, a wide variety of groups — including advertisers, retailers, parents, social reformers, child experts, public schools, and children themselves — helped to socialize children as consumers and struggled to define the proper boundaries of the market. The essays and documents in this volume illuminate the historical circumstances and cultural conflicts that helped to produce, shape, and legitimize children's consumerism. Focusing primarily on the period from the Gilded Age through the twentieth century, this book examines how and why children and adolescents acquired new economic roles as consumers, and how these new roles both reflected and produced dynamic changes in family life and the culture of capitalism. This volume also reveals how children and adolescents have used consumer goods to define personal identities and peer relationships — sometimes in opposition to marketers' expectations and parental intentions.

This study of the afterlife of Robinson Crusoe offers insights into the continued popularity and relevance of Crusoe's story and how modern conceptions of childhood are shaped by nostalgia and ideas of 'the popular'. Examining many adaptations in a variety of formats, it reconsiders the place Crusoe has occupied in our culture for three centuries.

The 'golden age' of children's literature in the late 19th and early 20th century coincided with a boom in the production and trade of commodities. The first book-length study to situate children's literature within the consumer culture of this period, British Children's Literature and Material Culture explores the intersection of children's books, consumerism and the representation of commodities within British children's literature. In tracing the role of objects in key texts from the turn of the century, Jane Suzanne Carroll uncovers the connections between these fictional objects and the real objects that child consumers bought, used, cherished, broke, and threw away. Beginning with the Great Exhibition of 1851, this book takes stock of the changing attitudes towards consumer culture – a movement from celebration to suspicion – to demonstrate that children's literature was a key consumer product, one that influenced young people's views of and relationships with other kinds of commodities. Drawing on a wide spectrum of well-known and less familiar texts from Britain, this book examines works from Lewis Carroll's Through the Looking Glass, and What Alice Found There and E. Nesbit's Five Children & It to Christina Rossetti's Speaking Likenesses and Mary Louisa Molesworth's The Cuckoo Clock. Placing children's fiction alongside historical documents, shop catalogues, lost property records, and advertisements, Carroll provides fresh critical insight into children's relationships with material culture and reveals that even the most fantastic texts had roots in the ordinary, everyday things.

The term 'consumption' covers the desire for goods and services, their acquisition, use, and disposal. The study of consumption has grown enormously in recent years, and it has been the subject of major historiographical debates: did the eighteenth century bring a consumer revolution? Was there a great divergence between East and West? Did the twentieth century see the triumph of global consumerism? Questions of consumption have become defining topics in all branches of history, from gender and labour history to political history and cultural studies. The Oxford Handbook of the History of Consumption offers a timely overview of how our understanding of consumption in history has changed in the last generation, taking the reader from the ancient period to the twenty-first century. It includes chapters on Asia, Europe, Africa, and North America, brings together new perspectives, highlights cutting-edge areas of research, and offers a guide through the main historiographical developments. Contributions from leading historians examine the spaces of consumption, consumer politics, luxury and waste, nationalism and empire, the body, well-being, youth cultures, and fashion. The Handbook also showcases the different ways in which recent historians have approached the subject, from cultural and economic history to political history and technology studies, including areas where multidisciplinary approaches have been especially fruitful.

Examines the Protestant origins of motherhood and the child consumer Throughout history, the responsibility for children’s moral well-being has fallen into the laps of mothers. In The Moral Project of Childhood, the noted childhood studies scholar Daniel Thomas Cook illustrates how mothers in the nineteenth-century United States meticulously managed their children’s needs and wants, pleasures and pains, through the material world so as to produce the “child” as a moral project. Drawing on a century of religiously-oriented child care advice in women’s periodicals, he examines how children ultimately came to be understood by mothers—and later, by commercial actors—as consumers. From concerns about taste, to forms of discipline and punishment, to play and toys, Cook delves into the social politics of motherhood, historical anxieties about childhood, and early children’s consumer culture. An engaging read, The Moral Project of Childhood provides a rich cultural history of childhood.

Moving nimbly between literary and historical texts, Monica Flegel provides a much-needed interpretive framework for understanding the specific formulation of child cruelty popularized by the National Society for the Prevention of Cruelty to Children (NSPCC) in the late nineteenth century. Flegel considers a wide range of well-known and more obscure texts from the mid-eighteenth century to the early twentieth, including philosophical writings by Locke and Rousseau, poetry by Coleridge, Blake, and Caroline Norton, works by journalists and reformers like Henry Mayhew and Mary Carpenter, and novels by Frances Trollope, Charles Dickens, Wilkie Collins, and Arthur Morrison. Taking up crucial topics such as the linking of children with animals, the figure of the child performer, the relationship between commerce and child endangerment, and the problem of juvenile delinquency, Flegel examines the emergence of child abuse as a subject of legal and social concern in England, and its connection to earlier, primarily literary representations of endangered children. With the emergence of the NSPCC and the new crime of cruelty to children, new professions and genres, such as child protection and social casework, supplanted literary works as the authoritative voices in the definition of social ills and their cure. Flegel argues that this development had material effects on the lives of children, as well as profound implications for the role of class in representations of suffering and abused children. Combining nuanced close readings of individual texts with persuasive interpretations of their influences and limitations, Flegel's book makes a significant contribution to the history of childhood, social welfare, the family, and Victorian philanthropy.