A lot has happened in the world of digital design since the first edition of this title was published, but one thing remains true: There is an ever-growing number of people attempting to design pages with no formal training. This book is the one place they can turn to find quick, non-intimidating, excellent design help from trusted design instructor Robin Williams. This revised classic--now in full color--includes a new section on the hot topic of Color itself. In The Non-Designer's Design Book, 3rd Editio n, Robin turns her attention to the basic principles that govern good design. Readers who follow her clearly explained concepts will produce more sophisticated and professional pages immediately. Humor-infused, jargon-free prose interspersed with design exercises, quizzes, and illustrations make learning a snap--which is just what audiences have come to expect from this best-selling author.

Defines page layout and design principles and explains how to use space, color, and type to create dynamic-looking documents and Web pages.

For nearly 20 years, designers and non-designers alike have been introduced to the fundamental principles of great design by author Robin Williams. Through her straightforward and light-hearted style, Robin has taught hundreds of thousands of people how to make their designs look professional using four surprisingly simple principles. Now in its fourth edition, The Non-Designer’s Design Book offers even more practical design advice, including a new chapter on the fundamentals of typography, more quizzes and exercises to train your Designer Eye, updated projects for you to try, and new visual and typographic examples to inspire your creativity. Whether you’re a Mac user or a Windows user, a type novice, or an aspiring graphic designer, you will find the instruction and inspiration to approach any design project with confidence. THIS ESSENTIAL GUIDE TO DESIGN WILL TEACH YOU The four principles of design that underlie every design project How to design with color How to design with type How to combine typefaces for maximum effect How to see and think like a professional designer Specific tips on designing newsletters, brochures, flyers, and other projects

Provides information on creating an effective digital presentation, covering such topics as animation, plot, contrast, software, and handouts.

A designer in New York creates a beautiful design but when she prints it the colors become muddy. An art director in Seattle sends a file to the print shop, and they call him to say the job won’t print. The editor of a college paper can’t figure out why all the pictures in the paper are jagged. And a freelance designer is Chicago needs to bid on her first print job. Linescreen, DPI, CMYK, RIPs, bleeds, spots, and spreads: Why didn’t they teach this stuff in design school? Sandee Cohen comes to the rescue, whether you’re producing your first newsletter or you’re an experienced graphic designer who needs to come up to speed on professional-level printing. She’ll tell you how to make your desktop printer behave, and will take the mystery out of dealing with print providers. You’ll learn all the necessary techniques, the terminology, and the rules of printing (and when you can break them). It’s like having your own production manager standing over your shoulder. The copious information in From Design Into Print will have your designs looking as stunning in print as they do on your monitor. This book will help you: Choose the right desktop printer for your needs Finally understand resolution Get the results you want from page-layout and image-editing applications Find the best stock images Know what to expect when RGB colors convert to CMYK Figure out your fonts Preflight your work Sound smart when talking to a print shop

The same people who brought you the most widely used guide to preparing for eLearning are bringing passion back to your learning and training programs. The authors culled through over 400 eLearning programs, hundreds of popular entertainment pieces, and interviews with over 100 people in widely disparate areas to answer a simple question: What will make eLearning have as much impact as popular culture? Renaissance eLearning is the answer. It has everything you need to infuse eLearning with the same magnetism and addictive powers of the typical video game, song, movie, or other form of entertainment. With this book you’ll learn: How to make emotion and passion as important to eLearning as cognition and intellect How (and why!) to empower learners to take charge of their own experience How to get buy-in from stakeholders for alternative and higher return on investment programs How to apply the same principles and techniques (including narrative and visual design) used by masters over the centuries to grab attention, foster learning, and have a lasting impact on participants How to get the research and information you need without relying on self-proclaimed gurus and exorbitantly priced analysts How to find and work with the affordable creative talent needed to make your plans a reality

Joel Orr has a passion for helping people write books. FastPencil is the perfect environment for implementing my book writing methodology, says Orr. This book spells out that methodology and how it can be used within the context of FastPencil to write your book, more quickly and effectively than you thought possible. Visit Joel's website: JoelTrainsAuthors.com

If you have a family story to tell or research to share and want to know what your options are for publishing, this guide will: * lead you through how publishing works * illustrate the four stages of a publishing project * show you how to pick a project to publish (and give you some ideas for new projects) * analyze the which tools you will need to complete the project * and instruct you how to prepare your manuscript to publish in print, as an eBook, or online. This handy publishing primer will give you what you need to take your writing--your genealogical research, your family or local history, even your personal experiences and adventures--from manuscript to published book.

The essential resource for aspiring and professional editors Whether you are a student of the craft or a working editor, you need The Complete Canadian Book Editor. From building and managing author relationships, through acquiring and developing manuscripts, to every level of text editing and proofing for print and ebooks, editors play integral roles in the operations of a book publishing house. In The Complete Canadian Book Editor, veteran editor and professor Leslie Vermeer sets out both the concepts and the processes that an effective editor must command. Dr. Vermeer guides aspiring editors in presenting themselves successfully to employers and clients, and working editors will recognize the voice of a mentor in her advice about career advancement. Editors at all levels—along with authors and self-publishers—will find in The Complete Canadian Book Editor all of the step-by-step editorial tools they need to take projects from promising beginnings to their full potential. With exercises throughout, The Complete Canadian Book Editor reinforces key concepts, and builds your skills as an expert editor. Topics include: Manuscript acquisition and book contracts. Editorial stages, from development to proofreading. Design and production, including digital workflow. What every editor needs to know about marketing. The state of book publishing in Canada today. The future of publishing, and why editors are more important than ever before.

Excel at editing! The editor's job encompasses much more than correcting commas and catching typos. Your chief mission is to help writers communicate effectively--which is no small feat. Whether you edit books, magazines, newspapers, or online publications, your ability to develop clear, concise, and focused writing is the key to your success. The Editor's Companion is an invaluable guide to honing your editing skills. You'll learn about editing for: • CONTENT: Analyze and develop writing that is appealing and appropriate for the intended audience. • FOCUS: Ensure strong beginnings and satisfying endings, and stick with one subject at a time. • PRECISE LANGUAGE: Choose the right words, the right voice, and the right tense for every piece. • GRAMMAR: Recognize common mistakes in punctuation, parts of speech, and sentence structure--and learn how to avoid them. You'll also find valuable editing resources and checklists, advice on editorial relationships and workflow, and real-life samples of editing with explanations of what was changed and why. The Editor's Companion provides the tools you need to pursue high quality in editing, writing, and publishing--every piece, every time.