This book is about an ordinary guy who lived an extraordinary life representing some of the greatest properties in the world, working with an amazing range of characters. From Jerry Jones to Mitt Romney to Juan Antonio Samaranch to Mark McCormack, the book tracks hunting the big game and the games that are played at the highest levels. The book could be called "Tales from the Crypt" and serves as a teaching school for all that want to enter the field of sports and event marketing and all salespeople in this country and around the world.

Higher, faster, stronger... The Olympic motto conjures images of heroes whose achievements transcended their athletic prowess, but also of tragedy and disgrace. By 1980, the modern Olympic movement was gasping for breath, bankrupt financially, politically, and culturally. But under the leadership of Juan Antonio Samaranch, and, subsequently, Jacques Rogge, the Olympics began a journey back from the brink. Michael Payne, who served as the International Olympic Committee's top marketer for over twenty years, offers unprecedented access to the people and negotiations behind one of the most dramatic turnarounds in business or sports history. Through a multi-pronged strategy, the IOC managed to secure lucrative broadcasting commitments, entice well-heeled corporate sponsors, and parlay the symbolism of the Olympics into a brand for which cities around the world are willing to invest billions of dollars. Packed with previously untold stories from the high-octane world where business, sports, politics, and media meet, Olympic Turnaround is a remarkable tale of organizational renewal and a fascinating glimpse behind the curtain of the world's most iconic brand. The 2008 Games in Beijing, for example, are expected to involve over 10,000 athletes from 200 countries, draw 20,000 media representatives, and generate over $4 billion in sponsorships and broadcasting rights. Packed with previously untold stories from the high-octane world where business, sports, politics, and media meet, Olympic Turnaround is a remarkable tale of organizational renewal and a fascinating glimpse behind the curtain of the world's most iconic brand.

Three experts from the worlds of magic and business strategy share the secrets to conjuring innovation and shattering expectations. Your organization may employ hundreds, even thousands. You may be experiencing growth and hitting your revenue targets. But unless you are creating magic for your customers—like Disney, Apple, and Amazon—you are not the innovation leader you need to be in today’s marketplace. In Creating Business Magic, a corporate strategist, a former acting CIA director, and a world-renowned magician share their secrets to success. Each chapter opens with a legendary magic act—from Harry Houdini to Pen and Teller—and explores how the same principles and techniques can be deployed to create a fertile environment for disruptive innovation and propel a company light years ahead of the competition. "The authors illuminate the power of perception, ways to innovate, to think out of the box, break down conceptual barriers, and finally bring out the magician inside all of us.” —from the introduction by David Copperfied

The definitive account of the trillion-dollar payment card industry. The payment card business has evolved from its inception in the 1950s as a way to handle payment for expense-account lunches (the Diners Club card) into today's complex, sprawling industry that drives trillions of dollars in transaction volume each year. Paying with Plastic is the definitive source on an industry that has revolutionized the way we borrow and spend. More than a history book, Paying with Plastic delivers an entertaining discussion of the impact of an industry that epitomizes the notion of two-sided markets: those in which two or more customer groups receive value only if all sides are actively engaged. New to this second edition, the two-sided market discussion provides useful insight into the implications of these market dynamics for cardholder rewards, merchant interchange fees, and card acceptance. The authors, both of whom have researched the industry for more than 25 years, also examine the implications of the recent antitrust cases on the industry as well as other business and technological changes—including the massive consolidation brought about by bank mergers, the rise of the debit card, and the emergence of e-commerce—that could alter the payment card industry dramatically in the years to come.

Television has become so saturated with commercials that it is difficult at times to tell the different images apart, much less remember or care about them. But, on closer look, television commercials can tell us a great deal about the interplay of market forces, contemporary culture, and corporate politics. This book views contemporary ad culture as an ever-accelerating war of meaning. The authors show how corporate symbols or signs vie for attention-span and market share by appropriating and quickly abandoning diverse elements of culture to differentiate products that may be in themselves virtually indistinguishable. The resulting "sign wars" are both a cause and a consequence of a media culture that is cynical and jaded, but striving for authenticity. Including more than 100 illustrations and numerous examples from recent campaigns, this book provides a critical review of the culture of advertising. It exposes the contradictions that stem from turning culture into a commodity, and illuminates the impact of television commercials on the way we see and understand the world around us.

Dealing with rights and developments at the margin of classic intellectual property, this fascinating book explores emerging types of regulations and how existing IP regimes inform and influence the judicial and legislative creation of _substitute‘ IP

Long established as the market leading textbook on sports law, this much-anticipated new edition offers a comprehensive and authoritative examination of the legal issues surrounding and governing sport internationally. Locating the legal regulation of sport within an explicit socio-economic context, this refocused edition is divided into four core parts: Governance & Sport; Commercial Regulation; Sports Workplace; and Safety in Sport. Recent developments covered in this edition include: EU competition law interaction with sport under arts. 101 and 102 of the Treaty on the Functioning of the European Union; the current World Anti-Doping Agency code; analysis of the recent Court of Arbitration for Sport Jurisprudence; reforms of the transfer system in team sports; anti-discrimination provisions in sport; engagement with match fixing; a focus on the legal context of 2012 London Olympics. Essential reading for students studying sports law or sports-related courses, this textbook will also prove useful to sports law practitioners and sports administrators in need of a clear companion to the field.

Critical Readings: Sport, Culture and the Media contains a broad range of essays on the relationships between sport, culture and the media. Featuring a mixture of classic works and recent texts, the Reader provides students, lecturers and researchers with an essential core of readings on the topic. The readings examine media and sport in Europe, North and South America, Australia, Asia and Africa and explore topics such as: Sport as entertainment: the role of mass communications The manufacture of sports news for the daily press The televised sports manhood formula Women, sport and globalization Sport on the information superhighway Advertising sportswear to black audiences Mega-events and media culture: sport and the Olympics Designed to complement the key textbook in the area, Sport, Culture and Media, this collection of critical readings can also be used independently, ideally in undergraduate and postgraduate studies in culture and media, sociology, sport and leisure studies, communication, race, ethnicity and gender. Essays by: John Amis, David L. Andrews, Ketra L. Armstrong, Frank B. Ashley, Joan Chandler, George B. Cunningham, Michele Dunbar, Laurel Davis, John Goldlust, Darnell Hunt, Kyle W. Kusz, James F. Larson, Geoffrey Lawrence, Mark D. Lowes, David McGimpsey, Jim McKay, Miquel de Moragas Sp?, Michael A. Messner, Toby Miller, Robert E. Rinehart, Nancy K. Rivenburgh, David Rowe, Maurice Roche, Michael Sagas, Michael Silk, Trevor Slack, Deborah Stevenson, Brian Stoddart, Lawrence A. Wenner, Brian J. Wrigley

This is the 16th Annual volume in the series collecting the presentations and discussion from the Annual Fordham IP Conference. The contributions, by leading world experts, analyse the most pressing issues in copyright, trademark and patent law as seen from the perspectives of the USA, the EU, Asia and WIPO. This volume, in common with its predecessors makes a valuable and lasting contribution to the discourse in IP law. The contents, while always informative, are also critical and questioning of new developments and policy concerns. Praise for the series: "This must be one of the most enjoyable and thought-provoking conferences in the IP field. The high quality of the speakers is matched by the intense, audience-led debates and challenges which follow." The Honourable Mr Justice Laddie, Royal Courts of Justice, London "Faculty for this conference are always well-known 'names' _ well respected leaders in their fields, speaking with a combination of candor and timeliness that is unrivaled by any other forum of its kind." Honorable Marybeth Peters, Register of Copyrights, United States Copyright Office.