The Petraeus Doctrine for the 21st Century Marketer The Owned Media Doctrine is to Marketing what The Petraeus Doctrine was to modern warfare - a complete re-thinking of philosophy, strategy and tactics, dictated by the way war has changed. Just like in warfare, marketing and media is not at all what it used to be - but marketers are still fighting the battle like its 1965. The Owned Media Doctrine is just that, a new doctrine for Marketing. A new philosophy, strategic approach and operational model for the marketing operations function based on how media works today, and how it will work in the future. Its the marketers field manual for todays two-way, real-time media environment. In this remarkable and remarkably useful book, Jackson and Deckers provide the granular, step-by-step instructions and advice that senior digital marketers have craved for years. This is the book youll keep on your desk forever (or at least until they have time to write the 2nd edition). Jay Baer - Convince & Convert Reis and Trout changed the way we think with Marketing Warfare. Anderson did it with The Long Tail. Jackson eloquently welcomes us to the new age of Owned Media and the reality we face as real-time marketers. An immediate must read....and more importantly, an immediate must do. Michael Grimes, VP, Omni-Channel Marketing at Finish Line Everything in this book just makes so much sense! If the words content or marketing are anywhere in your job description do yourself a favor and read it cover to cover. Shelly Towns, VP of Product at AngiesList.com The Owned Media Doctrine will show you a future-proof way to advance your marketing efforts based on real-world experience with some of the largest brands on the planet... and it will let the ever-changing media ecosystem evolve around you, rather than the other way around.

James Buchanan (1804–1870) was a Scottish minister and theologian. He joined the Free Church of Scotland in 1843, and succeeded Thomas Chalmers as professor of systematic theology at the New College of the Free Church in Edinburgh in 1847, a post he held for twenty-one years. Buchanan's magnum opus was The Doctrine of Justification, which still has great value as a classic treatment of the article by which Martin Luther says the church stands or falls. He covers biblical, systematic, and historical ground in his work, but is never far from a warm-hearted evangelical delight in the doctrines he is expounding.

This book puts military doctrine into a wider perspective, drawing on military history, philosophy, and political science. Military doctrines are institutional beliefs about what works in war; given the trauma of 9/11 and the ensuing 'War on Terror', serious divergences over what the message of the 'new' military doctrine ought to be were expected around the world. However, such questions are often drowned in ferocious meta-doctrinal disagreements. What is a doctrine, after all? This book provides a theoretical understanding of such questions. Divided into three parts, the author investigates the historical roots of military doctrine and explores its growth and expansion until the present day, and goes on to analyse the main characteristics of a military doctrine. Using a multidisciplinary approach, the book concludes that doctrine can be utilized in three key ways: as a tool of command, as a tool of change, and as a tool of education. This book will be of much interest to students of military studies, civil-military relations, strategic studies, and war studies, as well as to students in professional military education.

Drawing from extensive archival research, the book uncovers the American media system's historical roots and normative foundations. It charts the rise and fall of a forgotten media-reform movement to recover alternatives and paths not taken.

Reprint of the original, first published in 1843.

The November issue is the special annual review of the U.S. Supreme Court's previous Term. Each year, the Supreme Court issue is introduced by noteworthy and extensive contributions from recognized scholars. In this issue, for the 2016 Term, articles include: • Foreword: "1930s Redux: The Administrative State Under Siege," by Gillian E. Metzger • Essay: "Unprecedented? Judicial Confirmation Battles and the Search for a Usable Past," by Josh Chafetz • Comment: "Churches, Playgrounds, Government Dollars — and Schools?," by Douglas Laycock • Comment: "Equality, Sovereignty, and the Family in Morales-Santana," by Kristin A. Collins In addition, the first issue of each new volume provides an extensive summary of the important cases of the previous Supreme Court docket, covering a wide range of legal, political, and constitutional subjects. Student commentary is thus provided on eighteen of the Leading Cases of the 2016 Term, including such subjects as racial gerrymandering, freedom of speech, regulatory takings, right to effective counsel, equal protection, appellate jurisdiction, fair housing, immigration law, insider trading, venue in patent cases, and remedies for constitutional violations. Complete statistical graphs and tables of the Court's actions and results during the Term are included; these summaries and statistics, including voting patterns of individual Justices, have long been considered very useful to scholars of the Court in law and political science. Finally, the issue includes a linked Index of Cases and citations for the discussed opinions. The Harvard Law Review is offered in a quality digital edition, featuring active Contents, linked footnotes, active URLs, legible tables, and proper ebook and Bluebook formatting. This current issue of the Review is November 2017, the first issue of academic year 2017-2018 (Volume 131). The Review is a student-run organization whose primary purpose is to publish a journal of legal scholarship. It comes out monthly from November through June and has roughly 2500 pages per volume. Student editors make all editorial and organizational decisions.