Image is a tool that guarantees success - but only if you know how to use it. Even if you are the best, the most experienced, or the most talented, you cannot enjoy prosperity until you build an image that makes you visible to your potential market. The Persona Principle will teach you the most powerful Image-Marketing secrets of the world's leading enterprises. You'll learn to create an effective plan to reach your business, sales, marketing, and personal goals - all on image alone.

This open access book shows how figures, figuring, and configuration are used to understand complex, contemporary problems. Figures are images, numbers, diagrams, data and datasets, turns-of-phrase, and representations. Contributors reflect on the history of figures as they have transformed disciplines and fields of study, and how methods of figuring and configuring have been integral to practices of description, computation, creation, criticism and political action. They do this by following figures across fields of social science, medicine, art, literature, media, politics, philosophy, history, anthropology, and science and technology studies. Readers will encounter figures as various as Je Suis Charlie, #MeToo, social media personae, gardeners, asthmatic children, systems configuration management and cloud computing – all demonstrate the methodological utility and contemporary relevance of thinking with figures. This book serves as a critical guide to a world of figures and a creative invitation to “go figure!”

'It depends on the human being whether he merely conceives of anthroposophy or whether he experiences it.' - Rudolf Steiner During the Christmas period of 1923-4, Rudolf Steiner refounded the Anthroposophical Society at its headquarters in Dornach, Switzerland. This important event, which has come to be known as the Christmas Conference, can be studied on many levels, and its many mysteries have been central to Sergei O. Prokofieff's anthroposophical research over the years. His beginning point has been an enduring question: What did Rudolf Steiner mean when he called the Christmas Conference the 'start of a World-Turning-point of Time'? In this far-reaching work, the author - working from several different viewpoints - guides the reader towards an answer. Prokofieff suggests that the impulse of the Christmas Conference can only be reenlivened today through conscious action by individuals to experience its spiritual essence. Rather than offering dogmatic conclusions, he opens up paths of approaching this goal by throwing light on different aspects of the Conference and what lies at its heart: the Foundation Stone and its Meditation.In particular, Prokofieff explores three key perspectives: the connection of the Christmas Conference with humanity's evolution; the inner relationship of each individual anthroposophist to the Christmas Conference; and the significance of the Conference to Rudolf Steiner himself. Although this is major work of some length, the individual chapters of May Human Beings Hear It! are complete in themselves, and can therefore be studied independently of each other.

International human rights law has emerged as an academic subject in its own right, separate from, but still related to international law. This book explains the distinctive nature of this discipline by examining the influence of the idea of human rights on general international law. Rather than make use of a particular moral philosophy or political theory, it explains human rights by examining the way the term is deployed in legal practice, on the understanding that words are given meaning through their use. Relying on complexity theory to make sense of the legal practice of the United Nations, the core human rights treaties, and customary international law, the work demonstrates the emergence of the moral concept of human rights as a fact of the social world. It reveals the dynamic nature of this concept, and the influence of the idea on the legal practice, a fact that explains the fragmentation of international law and special nature of international human rights law.

From the ForewordThese pieces are selections from work done in the Thirties, a decade so changeable that I at first thought of assembling them under the title, "While Everything Flows." Their primary interest is in speculation on the nature of linguistic, or symbolic, or literary action--and in a search for more precise ways of locating or defining such action. Words are aspects of a much wider communicative context, most of which is not verbal at all. Yet words also have a nature peculiarly their own. And when discussing them as modes of action, we must consider both this nature as words in themselves and the nature they get from the non-verbal scenes that support their acts. I shall be happy if the reader can say of this book that, while always considering words as acts upon a scene, it avoids the excess of environmentalist schools which are usually so eager to trace the relationships between act and scene that they neglect to trace the structure of the act itself.

Welcome to a new era of business in which your brand is defined by those who experience it. Do you know how your customers experience your brand today? Do you know how they really feel? Do you know what they say when you re not around? In an always-on world where everyone is connected to information and also one another, customer experience is your brand. And, without defining experiences, brands become victim to whatever people feel and share. In his new book X: The Experience When Business Meets Design bestselling author Brian Solis shares why great products are no longer good enough to win with customers and why creative marketing and delightful customer service too are not enough to succeed. In X, he shares why the future of business is experiential and how to create and cultivate meaningful experiences. This isn’t your ordinary business book. The idea of a book was re-imagined for a digital meets analog world to be a relevant and sensational experience. Its aesthetic was meant to evoke emotion while also giving new perspective and insights to help you win the hearts and minds of your customers. And, the design of this book, along with what fills its pages, was done using the principles shared within. Brian shares more than the importance of experience. You’ll learn how to design a desired, meaningful and uniform experience in every moment of truth in a fun way including: How our own experience gets in the way of designing for people not like us Why empathy and new perspective unlock creativity and innovation The importance of User Experience (UX) in real life and in executive thinking The humanity of Human-Centered Design in all you do The art of Hollywood storytelling from marketing to product design to packaging Apple’s holistic approach to experience architecture The value of different journey and experience mapping approaches The future of business lies in experience architecture and you are the architect. Business, meet design. X