Divided into 2 volumes Part I and Part II.

Divided into 2 volumes Part I and Part II.

"In the author's reassessment of this underrated president, Ford emerges as a skilled executive, an effective diplomat, and a leader with a clear vision for America's future. Working to heal a divided nation, Ford unified the GOP and laid the groundwork for the Republican resurgence in subsequent decades."--BOOK JACKET.

Divided into 2 volumes Part I and Part II.

"Riveting from start to finish". -- Herbert S. Parmet, author of Richard Nixon and His America.

This first historical study of U.S. budget policy covering the last three decades places the budget at the center of modern American politics and adds an important dimension to the understanding of recent events.

The debut of Saturday Night Live and the 1976 presidential election between Gerald Ford and Jimmy Carter had enduring effects on American culture. With its mix of sketch comedy and music, SNL grabbed huge ratings and several Emmys in its first season. President Ford's press secretary, Ron Nessen, was the first politician to host SNL. Ford also appeared on the show, via video tape, to offer a comic counterpunch to Chevy Chase's signature line, "I'm Chevy Chase and you're not." Since then, it has become a rite of passage for national politicians to appear on SNL, and the show's treatment of them and their platforms has a continuing impact on political discourse.

What impact do news and political advertising have on us? How do candidates use media to persuade us as voters? Are we informed adequately about political issues? Do twenty-first-century political communications measure up to democratic ideals? The Dynamics of Political Communication: Media and Politics in a Digital Age, Second Edition explores these issues and guides us through current political communication theories and beliefs by detailing the fluid landscape of political communication and offering us an engaging introduction to the field and a thorough tour of the discipline. Author Richard Perloff examines essential concepts in this arena, such as agenda-setting, agenda-building, framing, political socialization, and issues of bias that are part of campaign news. Designed to provide an understanding and appreciation of the principles involved in political communication along with methods of research and hypothesis-testing, each chapter includes materials that challenge us by encouraging reflection on controversial matters. Inside this Second Edition you’ll find: Expanded discussion of conceptual problems, communication complexities, and key issues in the field. New examples, concepts, and studies reflecting current political communication scholarship. The integration of technology throughout the text, reflecting its pervasive role in the political spectrum. Accompanied by an updated companion website with resources for students and instructors, The Dynamics of Political Communication prepares you to survey the political landscape with a more critical eye, and encourages a greater understanding of the challenges and occurrences presented in this constantly evolving field.