A groundbreaking account of the origins and history of the idea of fetishism. In recent decades, William Pietz’s innovative history of the idea of the fetish has become a cult classic. Gathered here, for the first time, is his complete series of essays on fetishism, supplemented by three texts on Marx, blood sacrifice, and the money value of human life. Tracing the idea of the fetish from its origins in the Portuguese colonization of West Africa to its place in Enlightenment thought and beyond, Pietz reveals the violent emergence of a foundational concept for modern theories of value, belief, desire, and difference. This book cements Pietz’s legacy of engaging questions about material culture, object agency, merchant capitalism, and spiritual power, and introduces a powerful theorist to a new generation of thinkers.

World-wide in scope, this volume brings together the work of twenty historians, anthropologists, and literary scholars who have tried to examine the nature of the encounter between Europeans and the other peoples of the world from roughly 1450 to 1800, the Early Modern era.

By delving into the history of the fetish-object among both modern and contemporary commentators, this book highlights the fetish-object’s role as a philosophical and religious concept of the highest significance. Historically, fetishes are implicated in specific struggles for sovereign (political) and/or religious (hierarchical) power, with their interwoven symbols defined as the primary location for transcendence in our world. This book defines the political consequences of fetish-objects within a western cultural, and primarily theological context through a comparative approach of various literatures on fetish-objects—anthropological to the psychological, Marxist to the theological. It reconceives of fetishes as a form of resistance to oppressive structures, something which motivated Christians themselves historically, and shaped our western understanding of the sacraments far more than has been acknowledged. Taking up this conversation likewise holds forth the possibility of reconceptualizing how fetish-objects and sacramental presences both speak profoundly to our late-modern selves.

Emily Apter offers a fresh account of the complex relationship between representation and sexual obsession in turn-of-the-century French culture, and in particular the theme of "female fetishism" in the context of the feminine culture of mourning, collecting, and dressing.

Democratizing Luxury explores the interplay between advertising and consumption in modern Japan by investigating how Japanese companies at key historical moments assigned value, or "luxury," to mass-produced products as an important business model. Japanese name-brand luxury evolved alongside a consumer society emerging in the late nineteenth century, with iconic companies whose names became associated with quality and style. At the same time, Western ideas of modernity merged with earlier artisanal ideals to create Japanese connotations of luxury for readily accessible products. Businesses manufactured items at all price points to increase consumer attainability, while starkly curtailing production for limited editions to augment desirability. Between the late nineteenth and twenty-first centuries, control over family disposable income transformed Japanese middle-class women into an important market. Growth of purchasing power among women corresponded with Japanese goods diffusing throughout the empire, and globally after the Asia-Pacific war (1931–1945). This book offers case studies that examine affordable luxury consumer items often advertised to women, including drinks, beauty products, fashion, and timepieces. Japanese companies have capitalized on affordable luxury since a flourishing domestic mercantile economy began in the Tokugawa period (1603–1868), showcasing brand-name shops, renowned artisans, and mass-produced woodblock prints by famous artists. In the late nineteenth century, personalized service expanded within department stores like Mitsukoshi, Shiseidō cosmetic counters, and designer boutiques. Shiseidō now globally markets invented traditions of omotenashi, Japanese ”values” of hospitality expressed in purchasing and consuming its products. In postwar times, when a thriving democracy and middle-class were tied to greater disposable income and consumerism, companies rebuilt a growing consumer base among cautious shoppers: democratizing luxury at reasonable prices and maintaining business patterns of accessibility, high quality, and exemplary service. Nationalism amid economic success soon blended with myths of unique Japanese identity in a mass consumer society, suffused by commodity fetishism with widely available brand names. As the first comprehensive history of iconic Japanese name brands and their unique connotations of luxury and accessibility in modern Japan and elsewhere, Democratizing Luxury explores company histories and reveals strategies that lead customers to consume these alluring commodities.

First Published in 2003. Routledge is an imprint of Taylor & Francis, an informa company.

Writer and film-maker Laura Mulvey is widely regarded as one of the most challenging and incisive contemporary cultural theorists, credited for incorporating film theory, psychoanalysis and feminism. Part of the pathbeating 1970s generation of British film theorists and independent film-makers, she came to prominence with her classic essay on the pleasures – and displeasures – of narrative cinema, 'Visual Pleasure and Narrative Cinema'. She went on to make her own avant-garde films, co-directed with Peter Wollen, and to write further, greatly influential works – including this one. Fetishism and Curiosity contains writings which range from analyses of Xala, Citizen Kane and Blue Velvet, to an extended engagement with the creations of Native American artist Jimmie Durham and the feminist photographer Cindy Sherman. Essays explore the concept of fetishism as developed by Marx and Freud, and how it relates to the ways in which artistic texts work. Mulvey returns to some of the knottier issues in contemporary cultural theory, especially the links between looking, fantasy and theorisation on the one hand, and the processes of historical change on the other. What are the modes of address that characterise 'societies of the spectacle'? How might 'curiosity' be directed towards deciphering the politics of popular culture? These are just some of the questions raised in this brilliant and subtle collection. Published as part of the BFI Silver series, this new edition of Mulvey's classic work of feminist theory features a new, specially commissioned introduction and stills from the films discussed.

For more than 250 years, Charles de Brosses’s term “fetishism” has exerted great influence over our most ambitious thinkers. Used as an alternative to “magic,” but nonetheless expressing the material force of magical thought, de Brosses’s term has proved indispensable to thinkers as diverse as Kant, Hegel, Marx, Freud, Lacan, Baudrillard, and Derrida. With this book, Daniel H. Leonard offers the first fully annotated English translation of the text that started it all, On the Worship of Fetish Gods, and Rosalind C. Morris offers incisive commentary that helps modern readers better understand it and its legacy. The product of de Brosses’s autodidactic curiosity and idiosyncratic theories of language, On the Worship of Fetish Gods is an enigmatic text that is often difficult for contemporary audiences to assess. In a thorough introduction to the text, Leonard situates de Brosses’s work within the cultural and intellectual milieu of its time. Then, Morris traces the concept of fetishism through its extraordinary permutations as it was picked up and transformed by the fields of philosophy, comparative religion, political economy, psychoanalysis, and anthropology. Ultimately, she breaks new ground, moving into and beyond recent studies by thinkers such as William Pietz, Hartmut Böhme, and Alfonso Iacono through illuminating new discussions on topics ranging from translation issues to Africanity and the new materialisms.

This book approaches the construction of complex and transgressive ‘pervert’ characters in mainstream (not ‘art’), adult-oriented (not pornographic) cinema. It deconstructs an episteme on which to base the construction of characters in screenplays, in a way that acknowledges how semiotic elements of characterisation intersect. In addition, it provides an extended re-phrasing of the notion of ‘the pervert’ as Feiticiero/a: a newly-coined construct that might serve as an underpinning for complex, sexual filmic characters that are both entertaining and challenging to audiences. This re-phrasing speaks to both an existential/phenomenological conception of personhood and to the scholarly tradition of the ‘linguistic turn’ of continental philosophers such as Foucault and Lacan, who represent language not primarily as describing the world but as constructing it. The result is an original and interdisciplinary volume that is brought to coherence through a queer, post-humanist lens.

In From Season to Season: Sports as American Religion, nine scholars of religion and theology explore the relationship between religion and sports in American popular culture and the role of sports as religion.