FORGE A POWERFUL STRATEGY TO BECOME A PRODUCT MANAGER WHO DELIVERS RESULTS The world of business is moving at breakneck speed. More is being demanded of everyone--with fewer resources than ever. In no profession is this more apparent than Product Management. Written by one of today's leading Product Management thought-leaders, Steven Haines, The Product Manager's Survival Guide provides best practices, practical on-the-job advice, and a step-by-step blueprint for succeeding in Product Management. Whatever your level of experience--whether you're a novice product manager or seasoned Product Management leader--you’ll find everything you need to make consistent positive impacts on your business. With this practical guide in your hands, you have the most powerful tool available for increasing your productivity quickly and dramatically--in a way that is noticeable and measurable. The Product Manager's Survival Guide is conveniently organized into four sections: I. Getting Your Bearings: Map out your plan to begin the journey to success II. Learning the Product's Business: Go beyond features and functions to become the product expert, customer advocate, and domain expert III. Getting Work Done: Synchronize and orchestrate the work of others to help everyone maintain focus on company goals IV. Moving Forward: Round out your experience to take the next critical steps in your Product Management career The only way to excel as a product manager is to develop a strategy for the long run. Start formulating one now and you will be well ahead of your competition--internally and externally. The Product Manager's Survival Guide gives you the tools and insight you need to start putting the pieces in place now--so you can succeed well into the future.

Three E-Books in One The Product Manager's Desk Reference Whether a business sells tangible goods or services, product management holds a critical position in the organization's pursuit of profits. Because traditional departmental roles continually evolve, and because the business climate is so competitive, the job of product manager has become exceedingly critical—yet it remains very complex. The Product Manager's Desk Reference is the first book to lay down a comprehensive body of knowledge for this critical function, and it is the only book that can effectively guide product managers so that they can establish and build a successful career in product management. Here, product management expert and practitioner Steven Haines clearly illustrates the entire product life cycle, from beginning to end. This outstanding work is packed with an array of best practices and helpful hints which are critical to the efficient management of products. The Product Manager's Survival Guide The Product Manager's Survival Guide provides best practices, practical on-the-job advice, and a step-by-step blueprint for succeeding in Product Management. Whatever your level of experience--whether you're a novice product manager or seasoned Product Management leader--you’ll find everything you need to make consistent positive impacts on your business. With this practical guide in your hands, you have the most powerful tool available for increasing your productivity quickly and dramatically--in a way that is noticeable and measurable. Managing Product Management Does your company use Product Management to its fullest potential? In Managing Product Management, Steven Haines lays the groundwork for moving Product Management out of a supporting role and establishing it as a vital, strategic partner with other business functions. He provides a solid, implementable framework that takes you step-by-step through a process that will transform your company in profound ways. Design and support cross-functional product teams to steer a product line and deliver agreed-upon business results Institute a governing model that sustains Product Management in its dynamic role

Advance in your product management career and create innovative products that customers love! Regardless of industry or sector, to compete in today’s business world, product managers must understand how their customer’s preferences change, how technology evolves, and how anticipate what competitors might do. Regardless of industry, you need a reliable resource that provides timely guidance and practical tools to help you compete. With new content and expert advice, this updated edition of The Product Manager’s Survival Guide brings you fully up to date on what you need to succeed as a product manager. For your professional future, you’ll learn it’s not the development technique that will help you get ahead, it’s how you think like a strategically minded business person. Your continuous learning starts with your product management acumen assessment, and takes root, when you develop your own professional development strategy. The Product Manager’s Survival Guide, Second Edition features brand new material, including: •A product management acumen assessment•Action planning ideas at the end of each chapter •Techniques to earn empowerment•Tools to develop product strategies and roadmaps•Methods to deploy and release products•Metrics to assess product performance Simple and easy to understand, this invaluable guide will help you bring your company into the digital age and continue to evolve with changing times.

Whether you’re an experienced employee in a first time managerial role or a complete business novice, this guide has everything you need to excel in your field Written in a style designed to help you grasp concepts quickly and effectively, The New Manager’s Survival Guide provides the information and tools you need to create a solid team, department, or company. It helps you advance your career by covering the nuts and bolts of managing a business, which is not often taught in business classes and which even experienced managers sometimes need to brush up on. You will learn the ins and outs of management, including understanding organizational design, building and utilizing teams, using data to make smart decisions, crafting strategy, creating product plans, and managing people up, down, or across organizational lines. In addition, the book provides new tools for supervisory managers who aren’t familiar with the important practice of coaching. Plus, a self-assessment instrument helps you determine your knowledge level beforehand, so you can skip the parts you have already mastered and/or focus more deeply on practices you need work on.

Due to current consumption and production patterns of products, pressure on already constrained natural resources, an increasing global population, increasing concentrations of greenhouse gases in the atmosphere and reduced access to clean water globally, studying manufacturing companies’ inclusion of sustainability aspects in their product development becomes important. The aim of this thesis is to expand current knowledge on the inclusion of sustainability aspects in product development at manufacturing companies. More specifically, the expansion of current knowledge covers how manufacturing companies include sustainability aspects in product development, the challenges manufacturing companies may face when including sustainability aspects in product development, and the reasons for these challenges. To fulfil this aim, a literature study and a multiple case study were conducted at two international, listed, manufacturing companies in Sweden. Empirical data was collected using semi-structured interviews with two employees at each company and by analyzing the companies’ latest sustainability report. Empirical results include two context-dependent descriptions of how manufacturing companies include sustainability aspects in product development, 21 challenges the companies face, and 14 reasons for those challenges. Conclusions include: (1) the role of conventional methods when including sustainability aspects in product development has been largely ignored in prior research; (2) a company’s product owner influences the inclusion of sustainability aspects in product development, and in product requirements in particular; (3) the following three challenges are proposed incorporated in a comprehensive framework of challenges that has been developed in prior research: Making suppliers fulfil the sustainability requirements that are placed on them. Transforming sustainability aspects, or general goals, into measurable requirements that contribute to reduced environmental impact from products while at the same time contributing to competitive profit.Identifying how to reach economic goals more efficiently with a more sustainable initiative or solution than other initiatives.

What Not to Do in Business is an eye-opening examination of the sad state of American business today. One by one, American companies continually practice management techniques that simply do not work. Leaders continually resort to methods that are easy yet ineffective, and refuse to acknowledge their mistakes. Instead they plod along, hoping that somehow things will change on their own. But they rarely do. Why is this so common? How can you avoid it? The answers to these and other questions are carefully explained in the book, along with easy to implement alternatives to today's most common management mistakes, presented in a simple, step-by-step format. Read What Not To Do in Business, and become the leader you were meant to be!

We Deserve Better Villains is a highly accessible how-to guide for video game designers no matter what level of experience to understand what is needed to be successful in the development cycle of any video game from concept to supporting the game live. Each chapter outlines a period in a video games development cycle, what key concepts need to be on a designers mind and how they can work to improve themselves every step of the way. To help visualize the journey the chapters start with a section centered on the reader as a hero character in a fictitious adventure video game that faces the trials and tribulations of the development cycle to completing the game. We all deserve better games, better heroes and villains which starts with learning what it takes to survive in the game development system as a videogame designer. Key Features Accessible enough for novices, insightful enough for veteran game designers Allows readers of at any level of video game knowledge to connect with the struggle of making a video game Concepts are delivered in a short, specific approach followed with practical exercises to follow to getting the reader into action to improve their skills

This book demonstrates how businesses can take advantage of today's advanced technologies and emerging information technology trends. Includes formulas, case studies, and strategies that show managers how to follow in the footsteps of today's corporate visionaries from such companies as Hewlett-Packard, Sprint, and Digital.

The Tech Writing Game (Facts On File, 1992) offers a comprehensive introduction to the craft and business of technical writing.