The Public Relations Career And Philosophy Of Paul Garrett

eBook Download

BOOK EXCERPT:

Product Details :

Genre :
Author : Thomas Stacy Capers
Publisher :
Release : 1964
File : 356 Pages
ISBN-13 : WISC:89095305322


The Unseen Power

eBook Download

BOOK EXCERPT:

Based largely on primary sources, this book presents the first detailed history of public relations from 1900 through the 1960s. The author utilized the personal papers of John Price Jones, Ivy L. Lee, Harry Bruno, William Baldwin III, John W. Hill, Earl Newsom as well as extensive interviews -- conducted by the author himself -- with Pendleton Dudley, T.J. Ross, Edward L. Bernays, Harry Bruno, William Baldwin, and more. Consequently, the book provides practitioners, scholars, and students with a realistic inside view of the way public relations has developed and been practiced in the United States since its beginnings in mid-1900. For example, the book tells how: * President Roosevelt's reforms of the Square Deal brought the first publicity agencies to the nation's capital. * Edward L. Bernays, Ivy Lee, and Albert Lasker made it socially acceptable for women to smoke in the 1920s. * William Baldwin III saved the now traditional Macy's Thanksgiving Day parade in its infancy. * Ben Sonnenberg took Pepperidge Farm bread from a small town Connecticut bakery to the nation's supermarket shelves -- and made millions doing it. * Two Atlanta publicists, Edward Clark and Bessie Tyler, took a defunct Atlanta bottle club, the Ku Klux Klan, in 1920 and boomed it into a hate organization of three million members in three years, and made themselves rich in the process. * Earl Newsom failed to turn mighty General Motors around when it was besieged by Ralph Nader and Congressional advocates of auto safety. This book documents the tremendous role public relations practitioners play in our nation's economic, social, and political affairs -- a role that goes generally unseen and unobserved by the average citizen whose life is affected in so many ways by the some 150,000 public relations practitioners.

Product Details :

Genre : Language Arts & Disciplines
Author : Scott M. Cutlip
Publisher : Routledge
Release : 2013-11-05
File : 885 Pages
ISBN-13 : 9781136689994


Careers In Public Relations

eBook Download

BOOK EXCERPT:

Product Details :

Genre : Advertising
Author : Averell Broughton
Publisher :
Release : 1943
File : 264 Pages
ISBN-13 : UCAL:$B602653


Journalism Abstracts

eBook Download

BOOK EXCERPT:

Product Details :

Genre : Dissertations, Academic
Author :
Publisher :
Release : 1963
File : 654 Pages
ISBN-13 : STANFORD:36105026067137


Perspectives On Mass Communications

eBook Download

BOOK EXCERPT:

Product Details :

Genre : Social Science
Author : Warren Kendall Agee
Publisher : HarperCollins Publishers
Release : 1982
File : 500 Pages
ISBN-13 : MINN:31951000538326Q


Bruce Barton

eBook Download

BOOK EXCERPT:

Product Details :

Genre :
Author : Joseph R. Meacham
Publisher :
Release : 1964
File : 600 Pages
ISBN-13 : WISC:89097323984


Introduction To Mass Communications

eBook Download

BOOK EXCERPT:

Product Details :

Genre : Language Arts & Disciplines
Author : Warren Kendall Agee
Publisher : HarperCollins Publishers
Release : 1985
File : 638 Pages
ISBN-13 : STANFORD:36105040049475


Biography Of An Idea

eBook Download

BOOK EXCERPT:

The father of public relations looks back on a landmark life spent shaping trends, preferences, and general opinion A twentieth-century marketing visionary, Edward L. Bernays brilliantly combined mastery of the social sciences with a keen understanding of human psychology to become one of his generation’s most influential social architects. In Biography of an Idea, Bernays traces the formative moments of his career, from his time in the Woodrow Wilson administration as one of the nation’s key wartime propagandists to his consultancy for such corporate giants as Procter & Gamble, General Electric, and Dodge Motors. While working with the American Tobacco Company, Bernays launched his now-infamous Lucky Strike campaign, which effectively ended the long-standing taboo against women smoking in public. With his vast knowledge of the psychology of the masses, Bernays was in great demand, advising high-profile officials and counseling the tastemakers of his generation. His masterful and at times manipulative techniques had longstanding influences on social and political beliefs as well as on cultural trends. Biography of an Idea is a fascinating look at the birth of public relations—an industry that continues to hold sway over American society.

Product Details :

Genre : Business & Economics
Author : Edward L. Bernays
Publisher : Open Road Media
Release : 2015-04-07
File : 965 Pages
ISBN-13 : 9781497698673


Public Relations

eBook Download

BOOK EXCERPT:

Product Details :

Genre : Public relations
Author : Bertrand R. Canfield
Publisher :
Release : 1951
File : 540 Pages
ISBN-13 : UCAL:$B602864


Public Relations News

eBook Download

BOOK EXCERPT:

Product Details :

Genre : Public relations
Author : Glenn Griswold
Publisher :
Release : 1957
File : 510 Pages
ISBN-13 : UIUC:30112048943986