Full of stories of successful entrepreneurs, The Pumpkin Plan guides you through unconven­tional strategies to help you build a truly profitable blue-ribbon company that is the best in its field Each year Americans start one million new businesses, nearly 80 percent of which fail within the first five years. Under such pressure to stay alive—let alone grow—it’s easy for entrepreneurs to get caught up in a never-ending cycle of “sell it—do it, sell it—do it” that leaves them exhausted, frustrated, and unable to get ahead no matter how hard they try. This is the exact situation Mike Michalowicz found himself in when he was trying to grow his first company. But that’s when he discovered an unlikely source of inspiration—pumpkin farmers. After reading an article about a local farmer who had dedicated his life to growing giant pump­kins, Michalowicz realized the same process could apply to growing a business. He tested the Pumpkin Plan on his own company and transformed it into a remarkable, multimillion-dollar industry leader. First he did it for himself. Then for others. And now you.

Buy now to get the main key ideas from Mike Michalowicz’s The Pumpkin Plan Pumpkins come in different sizes, shapes, colors, and conditions, but they all start to look the same when you take picky kids to a pumpkin patch - except for one. There’s always one extraordinary, enormous, prize-winning pumpkin that draws all the attention. In The Pumpkin Plan (2012), Mike Michalowicz explains how just like in a pumpkin patch, among entrepreneurs, only the best one gets noticed. Mike offers steps and strategies you can follow to get the best out of your clients, your employees, and your business, based on his experiences as an entrepreneur and consultant. You need to pretend that you’re a pumpkin farmer, follow The Pumpkin Plan, and dedicate your life to your winning pumpkin.