This study develops a method for analyzing the semantic and narrative rhetoric of repetition and the narrative rhetoric and function of characterization and applies this method in studies of the characterization of God, Jesus, and Jesus' disciples in the Gospel of Mark. The studies of characterization distinguish beliefs that are assumed for the audience from beliefs that the narration cultivates for the audience, identifies the rhetorical relationships and organization of cultivated beliefs, and clarifies the contribution of each character's portrayal to the overall narrative development of Mark. The study then considers the contribution of the characterization of the women at the tomb to the portrayal of Jesus' disciples and narrative developments. A concluding inquiry investigates the possible applications of the studies of characterization for determining the rhetorical exigency of the narration and for formulating statements of Mark's proposed theology.

The Rhetoric of Religious Cults takes as its departure point the notion that 'cults' have a distinctive language and way of recruiting members. First outlining a rhetorical framework, which encompasses contemporary discourse analysis, the persuasive texts of three movements - Scientology, Jehovah's Witnesses and Children of God - are analysed in detail and their discourse compared with other kinds of recruitment literature. Cults' distinctive negative profile in society is not matched by a linguistic typology. Indeed, this negative profile seems to rest on the semantics and application of the term 'cult' itself.

In the articles collected here Nancy Struever explores the basic assumption that rhetoric is not simply a bag of persuasive tricks, but functions, necessarily, as a mode of inquiry investigating not simply the mechanics of production and reception of discourse, but the psychological factors of reason and passion engaged by the assertion, modification, and contest of beliefs and dispositions of the civil communities. The first section looks both at contemporary historians employing rhetorical constructs and tactics and at contemporary accounts of the employment of rhetorical pedagogical material and theoretical texts in medieval and Renaissance cultural practices. The second set of articles considers change and continuity in the rhetorical exploitation's of genre forms in cultural programs, focuses on the strong reorientation of Classical forms of moral inquiry, on the ingenious use of the proverb, of etymology, of the exemplum, as well as on the changes in strategies in the theater, the novel, and art criticism. The final section deals with the strong historical interconnections of rhetoric with other disciplines: the motives and investigative tactics of medicine and rhetoric in the Renaissance and Early Modernity, and the shared interests and interwoven careers of rhetoric and law.

Rhetoric of Masculinity: Male Body Image, Media, and Gender Role Stress/Conflict lends depth and global nuance to discourse associated with the masculinity concept as it brings to bear on males' self-image, role in society, media representations of them, and the gender role stress/conflict experienced when they fail to measure up to social standards associated with what it means to be manly. Even though the concept of masculine gender role stress/conflict has received substantial scholarly attention in psychology, social learning effects of masculinity as it plays out in media warrant further study given that representations offer audiences restrictive male gender roles that may contribute to toxic masculinity. Men and boys are taught to be self-sufficient, to act tough, to be muscular, heterosexual, and to use aggression to resolve conflicts. Such contexts provide restrictive images that can result in self harm and an inflexible social milieu. Scholars and students of communication, rhetoric, and gender studies will find this book particularly interesting.

The first letter to the Corinthians is one of the most discussed biblical books in New Testament scholarship today. Despite this, there has been no consensus on its arrangement and central theme, in particular why the topic of the resurrection was left until the end of the letter, and what its theological significance would have been to the Corinthian church. Matthew R. Malcolm analyses this rhetoric of 'reversal', examines the unity of the epistle, and addresses key problems behind particular chapters. He argues that while Jewish and Greco-Roman resources contribute significantly to the overall arrangement of the letter, Paul writes as one whose identity and rhetorical resources of structure and imagery have been transformed by his preaching, or kerygma, of Christ. The study will be of interest to students of New Testament studies, Pauline theology and early Christianity.

There has been a significant but little-noticed aspect of the interface between science and religion, namely the widespread tendency of religions to appeal to science in support of their truth claims. Though the appeal to science is most evident in more recent religions like Christian Science and Scientology, no major faith tradition is exempt from this pattern. Members of almost every religion desire to see their ‘truths’ supported by the authority of science – especially in the midst of the present historical period, when all of the comforting old certainties seem problematic and threatened. The present collection examines this pattern in a wide variety of different religions and spiritual movements, and demonstrates the many different ways in which religions appeal to the authority of science. The result is a wide-ranging and uniquely compelling study of how religions adapt their message to one of the major challenges presented by the contemporary world.

This handbook provides a wide-ranging, authoritative, and cutting-edge overview of language and persuasion. Featuring a range of international contributors, the handbook outlines the basic materials of linguistic persuasion – sound, words, syntax, and discourse – and the rhetorical basics that they enable, such as appeals, argument schemes, arrangement strategies, and accommodation devices. After a comprehensive introduction that brings together the elements of linguistics and the vectors of rhetoric, the handbook is divided into six parts. Part I covers the basic rhetorical appeals to character, the emotions, argument schemes, and types of issues that constitute persuasion. Part II covers the enduring effects of persuasive language, from humor to polarization, while a special group of chapters in Part III examines figures of speech and their rhetorical uses. In Part IV, contributors focus on different fields and genres of argument as entry points for research into conventions of arguing. Part V examines the evolutionary and developmental roots of persuasive language, and Part VI highlights new computational methods of language analysis. This handbook is essential reading for those researching and studying persuasive language in the fields of linguistics, rhetoric, argumentation, communication, discourse studies, political science, psychology, digital studies, mass media, and journalism.

Using traditional and contemporary rhetorical theory, Winterowd argues that the fiction-nonfiction division of literature is unjustified and destructive. He would bridge the gap between literary scholars and rhetoricians by including both fiction (imaginative literature) and nonfiction (literature of fact) in the canon. The actual difference in literary texts, he notes, lies not in their factuality but in their potential for eliciting an aesthetic response. With speech act and rhetorical theory as a basis, Winterowd argues that presentational literature gains its power on the basis of its ethical and pathetic appeal, not because of its assertions or arguments.

In nineteen essays illustrating its many aspects, this book offers an argument for what it takes to construct a complete rhetorical education. The editors take an approach that is pragmatic and pluralistic, based as it is on the assumptions that a rhetorical education is not limited to teaching freshman composition (or any specific writing course) and that the contexts in which such an education occurs are not limited to classrooms. This thought-provoking volume stresses that while a rhetorical education results in the growth of writing skills, its larger goal is to foster critical thinking.