Both Truman and Eisenhower combined bully pulpit activity with presidentially directed messages voiced by surrogates whose words were as orchestrated by the administration as those delivered by the presidents themselves. A Review of the private strategizing sessions concerning propaganda activity and the actual propaganda disseminated by the Truman and Eisenhower administrations reveals how they both militarized propaganda operations, allowing the president of the United States to serve as the commander-in-chief of propaganda activity. As the presidents minimized congressional control over propaganda operations, they institutionalized propaganda as a presidential tool, expanded the means by which they and their successors could perform the rhetorical presidency, and increased presidential power over the country's Cold War message, naturalizing the Cold War ideology that resonates yet today. Of particular interest to scholars and students of political communication, the modern presidency, and Cold War history.

Whether writing from the perspective of rhetoric or political science, scholars of presidential communication often assume that the ultimate meaning of presidential rhetoric lies in whether it achieves policy success. In this book, David Michael Ryfe argues that although presidential rhetoric has many meanings, one of the most important is how it rhetorically constructs the practice of presidential communication itself. Drawing upon an examination of presidential rhetoric in the twentieth century - from Theodore Roosevelt to Franklin D. Roosevelt, from Ronald Reagan to Bill Clinton - Ryfe surveys the shifting meaning of presidential communication. In doing so, he reveals that the so-called public or rhetorical presidency is not one fixed entity, but rather a continuously negotiated discursive construct.

Political Warfare against the Kremlin provides a comparative study and holistic review of American and British propaganda policy toward the Soviet Union during the first fifteen years of the Cold War, ranging from the role senior policymakers played in setting propaganda policy to the West's radio broadcasts to the Soviet Union.

Osgood focuses on major campaigns such as Atoms for Peace, People-to-People, and cultural exchange programs. Drawing on recently declassified documents that record U.S. psychological operations in some three dozen countries, he tells how U.S. propaganda agencies presented everyday life in America to the world: its citizens living full, happy lives in a classless society where economic bounty was shared by all. Osgood further investigates the ways in which superpower disarmament negotiations were used as propaganda maneuvers in the battle for international public opinion. He also reexamines the early years of the space race, focusing especially on the challenge to American propagandists posed by the Soviet launch of Sputnik.

"John F. Kennedy's 1963 visit to West Berlin, with his famous "Ich bin ein Berliner" speech, is seared into the national memory as a powerful image of a U.S. president on the world stage. When thinking about key presidential moments in international relations like Kennedy in Berlin, we often focus our attention on the speeches themselves. Professor Allison Prasch wants to treat us to a wider view-one that places these speeches in their physical context and allows us to grasp the intentional embodied nature of these carefully orchestrated international trips. In The World Is Our Stage, Prasch takes us along for the ride as Cold War U.S. presidents travel the world to assert power and influence. Drawing on extensive archival research, Prasch examines five representative moments that reveal how the "global rhetorical presidency" evolved during the Cold War: Harry S. Truman's 1945 participation in the Potsdam Conference, Dwight D. Eisenhower's 1959-60 "Good Will" tours, John F. Kennedy's 1963 visit to West Berlin, Richard Nixon's "Opening to China" in 1971-72, and Ronald Reagan's 1984 commemoration of D-Day in Normandy. Prasch uses these key events show how multiple presidential administrations and other government agencies designed these global tours as dynamic persuasive campaigns. As the body of the U.S. president traveled through and encircled the globe, it symbolically extended the spatial reach of U.S. ideology and elevated the nation's place in the Cold War world order"--

Contact, Conquest and Colonization brings together international historians and literary studies scholars in order to explore the force of practices of comparing in shaping empires and colonial relations at different points in time and around the globe. Whenever there was cultural contact in the context of European colonization and empire-building, historical records teem with comparisons among those cultures. This edited volume focuses on what historical agents actually do when they compare, rather than on comparison as an analytic method. Its contributors are thus interested in the ‘doing of comparison’, and explore the force of these practices of comparing in shaping empires and (post-)colonial relations between the sixteenth and twentieth centuries. This book will appeal to students and scholars of global history, as well as those interested in cultural history and the history of colonialism.

Using recently declassified sources, this book provides the first detailed analysis of British and American propaganda targeting the countries of the Middle East during the years of increasing international tension and regional instability immediately following the end of the Second World War. Considering British and American propaganda within the framework of the Cold War crusade against Communism and the Soviet Union, and the developing confrontations between Arab nationalism and the West, the book investigates the central questions of Anglo-American partnership and rivalry in the period when primary responsibility for 'policing' the Middle East passed from one to the other.

The Handbook of Rhetoric and Public Address is a state-of-the-art companion to the field that showcases both the historical traditions and the future possibilities for public address scholarship in the twenty-first century. Focuses on public address as both a subject matter and a critical perspective Mindful of the connections between the study of public address and the history of ideas Provides an historical overview of public address research and pedagogy, as well as a reassessment of contemporary public address scholarship by those most engaged in its practice Includes in-depth discussions of basic issues and controversies public address scholarship Explores the relationship between the study of public address and contemporary issues of civic engagement and democratic citizenship Reflects the diversity of views among public address scholars, advancing on-going discussions and debates over the goals and character of rhetorical scholarship

This volume takes concepts familiar to foreign policy scholars and reimagines their usefulness in a global era. The essays in this collection feature unique methodological and theoretical contributions to rhetorical scholarship. The field of rhetorical studies often assumes a US-centric approach that elevates American chief executives as the sole doers and makers of foreign policy discourse. This work points to a more comprehensive, global perspective of foreign policy discourse and offers key concepts, case studies, and approaches. It also examines who enacts discourse, where it happens, and how it influences relationships in/between local, national, transnational, and global spheres. Among the cases researched in this collection are foreign policy rhetoric from Cold War foreign policy in Latin America, the rhetoric of Vladimir Putin’s Ukraine war messages, and the development challenges of the Ford Foundation and the Kenya Women Finance Trust, among many others.

Culminating a decade of conferences that have explored presidential speech, The Prospect of Presidential Rhetoric assesses progress and suggests directions for both the practice of presidential speech and its study. In Part One, following an analytic review of the field by Martin Medhurst, contributors address the state of the art in their own areas of expertise. Roderick P. Hart then summarizes their work in the course of his rebuttal of an argument made by political scientist George Edwards: that presidential rhetoric lacks political impact. Part Two of the volume consists of the forward-looking reports of six task forces, comprising more than forty scholars, charged with outlining the likely future course of presidential rhetoric, as well as the major questions scholars should ask about it and the tools at their disposal. The Prospect of Presidential Rhetoric will serve as a pivotal work for students and scholars of public discourse and the presidency who seek to understand the shifting landscape of American political leadership.