Those contemplating medical school have heard horror stories about the cost of medical education. This book helps medical students determine the real cost of their education and the best way to finance it based on the school they choose. The volume also includes references for funding sources and counseling. Readers will learn: * The different costs of education depending on the school(s) selected, and how great the final tally may be. * Alternative ways to finance medical education. * The types of service-repayment plans offered by the military and other organizations. * How to adapt to a life of temporary debt and stay up to date on laws and policies that impact medical school debt. How much does it really cost to be a doctor? Can a student afford to obtain financial aid at a prestigious school, knowing that they will end up owing years later while friends who choose to attend less expensive schools pay off debts quicker? With an expert eye, Christine Weibe gives readers the real scoop on medical school, weaving in the importance of spending money wisely and realistically. Since many students focus all their efforts on being accepted into medical school instead of forming a realistic picture of the financial costs and benefits of becoming a doctor, she gives advice on avoiding disillusionment and how to budget money. She also stresses the importance of obtaining credit reports, getting and paying off loans, and figuring out how much the student′s family should contribute. For example, one way to save money is to take advantage of programs that will pay for schooling in exchange for the promise to practice medicine at that location for a specified time. This practical book can be a guide for anyone considering or already making the trek through medical school.

The US prescription drug business is a $500 billion industry whose rising prices carry profound consequences for patients, caregivers, employers and taxpayers across the nation. In the United States, average prices of leading brand-name drugs are two to four times higher than prices charged in other wealthy countries, raising questions as to what Americans are getting for the extra expense. On the other hand, healthy industry returns have arguably fueled life-saving innovation. With the advent of ever more targeted and powerful treatments, including cell- and gene-based therapies with multi-million-dollar price tags, the need for sensible drug pricing policies will only intensify. The Right Price sheds light on the controversial topic of drug pricing by providing an accessible guide to pharmaceutical markets and analytic techniques used to measure the value of drug therapies. It illustrates the need for value-based pricing through real-life stories of patients and their experiences with the drug industry and explains why simple solutions like price controls and the importation of cheaper drugs from other countries are problematic. This volume describes how researchers and policy makers have pursued drug valuation efforts in the past, and lays out a series of recommendations, based on years of shared author experience serving on national drug policy platforms, for how to further improve pharmaceutical value assessment in the United States. With unique industry insights and clear narrative, The Right Price unveils why the pricing of drugs continues to be so challenging and how public and private officials can create more informed policies to achieve the right balance between drug pricing and value.

The essential guide to buying the perfect investment property Interest in buying property is at an all time high. But while everyone’s talking about it, the number of people actually doing it isn’t escalating at the same rate. The reason is simple: would-be buyers are being held back by fears that they’ll choose the wrong property, and pay too much for it, too. Find the Right Property, Buy at the Right Price is here to help, putting author Melissa Opie’s 25-year history in real estate at your fingertips so that you can be certain you’re making the right decision. Part of the reason buyers are so worried about making a bad deal is that the market moves so fast and ‘current’ information dates quickly. Every quarter, newspapers all over Australia print median house prices, indicating which areas have gone up and by how much. But there’s so much more information a buyer needs to feel confident before dipping their toes in the property-buying waters. With this book in hand, you’ll have that all-important extra knowledge. Answers key questions like ‘Which properties should I target in these “boom” areas?’ and ‘How do I know I’m paying the right price?’ Distils property-buying rhetoric in a simple, easy-to-follow way Features numerous case studies and real-life examples to help illustrate strategies and potential pitfalls Includes checklists to help you make sure you aren’t missing anything when buying a property Find the Right Property, Buy at the Right Price is here to allay your property-buying fears. From a respected expert with an impeccable track record, it’s the only book you need to make a responsible, informed, and profitable purchase.

In the midst of a $1 trillion student loan debt crisis, students and their families have had the same question on their minds: Can I afford to pay for a college education? Good news: the answer is yes. By shifting the way we think about the college search, every family can find the right college at the right price. Right College, Right Price helps you discover the real cost of a college (after scholarships, work study, loans, etc.) before you even begin to apply—saving you hundreds of dollars in application fees and thousands of dollars in tuition. This guide will walk you through simple, but powerful, steps of the Financial Fit program, which will allow you to: Calculate exactly how much you can afford to spend on college. Find great colleges you can afford. Understand the ins and outs of the financial aid process. Choose the right college and avoid excessive debt. With Right College, Right Price, your student will not only have access to a college education, but also a life after college—without the burden of excessive student loan debt.

The Price is Right is television’s longest-running game show. Since its inception in 1956, contestants have won cars, tropical vacations, diamond jewelry, even a live horse, and the hosts’ excited catchphrase “come on down!” has become part of our everyday vernacular. Part of the program’s enduring appeal is the apparent ease of the game, guessing the cash value of certain prizes. But, if that’s the case, then why do so many contestants come away from the show empty-handed? Solving The Price is Right is an in-depth exploration of the underlying probability theory of the popular television program that explores how biases and behavioral pitfalls limit our ability to successfully apply logic and math both on and off the show. With rigorous data and analysis compiled from Seasons 47 and 48 (356 total episodes), investor and math practitioner Justin L. Bergner draws strategic and mathematical insights from all facets of the show, from Contestant’s Row bidding to the Showcase Showdown, and all 77 Pricing Games, using a combination of game theory, probability theory, statistics, and pattern recognition. In each section, Bergner summarizes contestant performance, highlights the biases leading to sub-par outcomes, and shows how outcomes can be improved by executing the right strategies while avoiding cognitive biases. Throughout, Bergner applies the lessons learned to the fields of business, finance, and our real lives, shedding light on themes of reverse psychology, strategic patience, and the importance of establishing what is sufficient for success in our pursuits. The result is a truly unique and meticulously researched book that uses Solving The Price is Right as a lens to examine our own choices – and how to make better ones.

Introduction To Marketing 1 – 42 2. Emerging Issues In Marketing 43 – 66 3. Marketing Environment And Demand Forecasting 67 – 81 4. Consumer Behavior And Market Segmentation 82 – 119 5. Product Decisions 120 – 152 5.1. Product-Related Strategies 153 – 174 6. Pricing Decisions 175 – 189 7. Market Promotion Mix 190 – 198 7.1. Advertising 199 – 235 7.2. Personal Selling And Sales Force Management 236 – 262 7.3. Sales Promotion 263 – 268 7.4. Publicity And Public Relations 269 – 283 8. Physical Distribution And Channel Of Distribution 284 – 305 9. Marketing Information System And Marketing Research 306 – 341 10. Rural Marketing 342 – 357 11. Marketing Of Services 358 – 264 12. Elements Of Retailing 365 – 387 13. International Marketing 388 – 399 14. Marketing Control 400 – 413 15. Analysing Competition 414 – 430 16. Case Study – Marketing Cases And Analysis 431 – 448 17. Project Report In Marketing – Practical Study 449 – 469 Bibliography

This book explores a variety of topics that fall in the realm of psychological and behavioral economics. It demonstrates to the reader how to perform straightforward experiments in order to understand how people think about the economic aspects of their daily lives. Behavioral economics is a 'hot new area' of economics and consumer psychology. This book provides a comprehensive guide on consumer research and the types of results required. These approaches are spreading further around the globe, thanks to the work of Dr. Howard Moskowitz, one of the authors of this book, and the incredible succ.

For undergraduate introduction to Market Pricing courses. A comprehensive and practical, step-by-step guide to pricing analysis and strategy development. The Strategy and Tactics of Pricing shows readers how to manage markets strategically—rather than simply calculate pricing based on product and profit—in order to improve their competitiveness and the profitability of their offers. The fifth edition contains a new chapter on price implementation and several updated examples on pricing challenges in today’s markets. Features: NEW! Show students how proper pricing can increase profitability—New Chapter on Price Implementation. A completely new chapter on implementing pricing strategy identifies the challenges involved in embedding strategic pricing principles within an organization. This chapter also describes how managers can lead a structured change process to build a more profitable commercial organization. NEW! Offer access to pricing software—Three-Month Trial of LeveragePoint Software. This edition is now available with software for creating and communicating economic value estimations systematically—from LeveragePoint Innovations Inc. While versions of this software that enable sharing require corporate contracts for access, versions for individual student and practitioner use are available without charge for three months with the purchase of The Strategy and Tactics of Pricing. NEW! Make pricing theory relative—Updated Examples of Pricing. Helping connect pricing theory to what students are familiar with, this edition includes updated examples with more topical illustrations of current pricing challenges such as: • iPhone pricing • New models for pricing music • Services pricing NEW! Present the latest information—Heavily Revised Chapters. The revised chapter on Pricing Policy provides a theoretically-grounded framework to describe specific policies for managing price changes for situations such as: -Cost-based price increases -Price reductions in a recession -Discounts The chapter on Value Creation now addresses the difference between how to consider value when it is driven by tangible monetary drivers (saving money on gas) versus the more subjective psychological drivers (doing the right thing for the environment). The chapter on Value and Price Communication has been substantially revised to describe how to communicate value in a wide variety of product and customer contexts. This chapter also demonstrates how to target communications to affect specific behaviors throughout the customer’s buying process. The chapter on Price Setting has been expanded to provide a robust process for setting prices that can be widely applied to consumer and business markets.

With forty well structured and easy to follow topics to choose from, each workbook has a wide range of case studies, questions and activities to meet both an individual or organization's training needs. Whether studying for an ILM qualification or looking to enhance the skills of your employees, Super Series provides essential solutions, frameworks and techniques to support management and leadership development.