The Routledge Companion To Contemporary Brand Management

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The amount and range of brand related literature published in the last fifty years can be overwhelming for brand scholars. This Companion provides a uniquely comprehensive overview of contemporary issues in brand management research, and the challenges faced by brands and their managers. Original contributions from an international range of established and emerging scholars from Europe, US, Asia and Africa, provide a diverse range of insights on different areas of branding, reflecting the state of the art and insights into future challenges. Designed to provide not only a comprehensive overview, but also to stimulate new insights, this will be an essential resource for researchers, educators and advanced students in branding and brand management, consumer behaviour, marketing and advertising.

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Genre : Business & Economics
Author : Francesca Dall'Olmo Riley
Publisher : Routledge
Release : 2016-07-15
File : 818 Pages
ISBN-13 : 9781317751571


Brand Management

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This popular textbook introduces students to contemporary brand management and innovation with a focus on how companies and consumers are interacting and co-creating brands today. The latest edition continues to provide equal focus on theory and practice with all new case studies and examples from brands around the globe to help show the wide range and diversity of brands and consumers today. These include Glossier, Lovehoney, Whisper, Shinola Detroit, Trung Nguyen, Shatta Wale, Tony’s Chocolonely. Also included are updated research references and online resources, as well as a brand-new chapter on the creative aspects of branding from naming to logos and experiences. This textbook is essential reading for all students studying branding and brand management at university level. Michael Beverland is Professor of Brand Marketing at University of Sussex Business School. Pinar Cankurtaran is Assistant Professor of Brand Strategy at the Faculty of Industrial Design Engineering, Delft University of Technology.

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Genre : Business & Economics
Author : Michael Beverland
Publisher : SAGE Publications Limited
Release : 2024-03-30
File : 441 Pages
ISBN-13 : 9781529675771


The British National Bibliography

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Genre : Bibliography, National
Author : Arthur James Wells
Publisher :
Release : 2009
File : 2744 Pages
ISBN-13 : STANFORD:36105211722686


The Common Agricultural Policy

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Understanding the cap; Mechanisms and analysis of the cap; The cap and the european union; The cap and the world; The cap and the future.

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Genre : Business & Economics
Author : Christopher Ritson
Publisher : Cabi
Release : 1997
File : 452 Pages
ISBN-13 : UCSC:32106014291345


The Routledge Companion To Corporate Branding

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This companion is a prestige reference work that offers students and researchers a comprehensive overview of the emerging co-created, multi-stakeholder, and sustainable approach to corporate brand management, representing a paradigm shift in the literature. The volume contains 30 chapters, organised into 6 thematic sections. The first section is an introductory one, which underscores the evolution of brand management thinking over time, presenting the corporate brand management field, introducing the current debates in the literature, and discussing the key dimensions of the emerging corporate brand management paradigm. The next five sections focus in turn on one of the key dimensions that characterize the emerging approach to corporate brand management: co-creation, sustainability, polysemic corporate narratives, transformation (history and future) and corporate culture. Every chapter provides a deep reflection on current knowledge, highlighting the most relevant debates and tensions, and offers a roadmap for future research avenues. The final chapter of each section is a commentary on the section, written by a senior leading scholar in the corporate brand management field. This wide-ranging reference work is primarily for students, scholars, and researchers in management, marketing, and brand management, offering a single repository on the current state of knowledge, current debates, and relevant literature. Written by an international selection of leading authors from the USA, Europe, Asia, Africa, and Australia, it provides a balanced, authoritative overview of the field and convenient access to an emerging perspective on corporate brand management.

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Genre : Business & Economics
Author : Oriol Iglesias
Publisher : Routledge
Release : 2022-04-28
File : 706 Pages
ISBN-13 : 9781000573602


Leisure Recreation And Tourism Abstracts

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Genre : Leisure
Author :
Publisher :
Release : 2009-03
File : 108 Pages
ISBN-13 : UFL:31262097389968


Business Horizons

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Genre :
Author : Kelly School of Business
Publisher :
Release : 2003
File : 570 Pages
ISBN-13 : 00076813


Annual Conference

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Genre :
Author : American Library Association
Publisher :
Release : 1993
File : 424 Pages
ISBN-13 : UOM:39015078850388


Book Review Index 2009 Cumulation

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Book Review Index provides quick access to reviews of books, periodicals, books on tape and electronic media representing a wide range of popular, academic and professional interests. The up-to-date coverage, wide scope and inclusion of citations for both newly published and older materials make Book Review Index an exceptionally useful reference tool. More than 600 publications are indexed, including journals and national general interest publications and newspapers. Book Review Index is available in a three-issue subscription covering the current year or as an annual cumulation covering the past year.

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Genre : Language Arts & Disciplines
Author : Dana Ferguson
Publisher : Book Review Index Cumulation
Release : 2009-08
File : 1304 Pages
ISBN-13 : 1414419120


Choice

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Genre : Academic libraries
Author :
Publisher :
Release : 2008
File : 736 Pages
ISBN-13 : STANFORD:36105131561941