Sales leadership essentials for an era of rapidly advancing digital technology. Managing an effective sales organization is key to revenue generation, customer satisfaction, and business results. But whether you're a sales manager or leading a large sales force, it's increasingly challenging to balance success today with driving the digital sales transformation that will position your team for the future. With actionable insights and examples from many industries worldwide, the HBR Sales Management Handbook provides the resources you need to build value for your company, your customers, and your sales teams. The book covers the fundamentals every sales manager needs to know and explores today's most challenging issues around digital: bringing value to informed and self-sufficient customers while managing the business; hiring, developing, and retaining the best talent; managing sales in the remote, multichannel world; using AI and analytics to support critical decisions; navigating change with continuous improvement; and building the next generation of sales information hubs. Your job as a sales leader is vast and dynamic. This handbook is a collection of proven and forward-looking ideas to help you, your salespeople, and your customers win. HBR Handbooks provide ambitious professionals with the frameworks, advice, and tools they need to excel in their careers. With step-by-step guidance, time-honed best practices, and real-life stories, each comprehensive volume helps you to stand out from the pack—whatever your role.

The Sales Success Handbook is a comprehensive and easy-to-use guide for anyone who wants to enjoy the financial and personal rewards of highly effective selling. Best-selling author Tony Iozzi provides a realistic, 'no-nonsense' formula for achieving Sales Excellence. He details the major strategies and systems used by higly successful salespeople, and outlines the critical 12 steps in the successful selling process. reap higher personal and financial rewards master proven techniques of direct selling build a profitable client register approach your prospective clients get the order design and apply an effective client service program turn clients into advocates and keep them loyal to you increase sales and recognition through effective public relations organize to increase productivity design a business plan that really works The Sales Success Handbook includes a very practical and unique 'Directory for performance self-diagnosis' that helps you to meet a wide range of day-to-day sales challenges such as low productivity, making sales but not enough income, inability to find enough customers, or a loss of self-motivation. Whether you want to sell insurance, cars, cosmetics, houses or any other product or service directly to the consumer, this difinitive work on professional selling will help you to develop your own personal, workable sales system that gets the results you really want. At its heart lies a philosophy of self-motivation, integrity, honesty and self-esteem. The Sales Success Handbook will show you how to realize your outstanding sales future. Make it yours.

The Oxford Handbook of Strategic Sales and Sales Management is an unrivalled overview by leading academics in the field of sales and marketing management. Sales theory is experiencing a renaissance driven by a number of factors, including building profitable relationships, creating/delivering brand value, strategic customer management, sales and marketing relationships, global selling, and the change from transactional to customer relationship marketing. Escalating sales and selling costs require organisations to be more focused on results and highlight the shifting of resources from marketing to sales. Further the growth in customer power now requires a strategic sales response, and not just a tactical one. The positioning of sales within the organisation, the sales function and sales management are all discussed. The Handbook is not a general sales management text about managing a sales force, but will fill a gap in the existing literature through consolidating the current academic research in the sales area. The Handbook is structured around four key topics. The first section explores the strategic positioning of the sales function within the modern organisation. The second considers sales management and recent developments. The third section examines the sales relationship with the customer and highlights how sales is responding to the modern environment. Finally, the fourth section reviews the internal composition of sales within the organisation. The Handbook will provide a comprehensive introduction to the latest research in sales management, and is suitable for academics, professionals, and those taking professional qualifications in sales and marketing.

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