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Cultural factors also mediate the formation and interpretation of first impressions. Different cultures have varying norms regarding personal space, greeting behaviors, and the display of emotions, which can influence how individuals perceive and are perceived upon initial encounters. For example, cultures that emphasize collectivism may prioritize consensus and group harmony, leading individuals to form impressions based on group affiliations rather than individual characteristics. Understanding these cultural dimensions is critical for navigating multicultural interactions and leveraging diversity to foster positive social perceptions. At its core, social psychology is the scientific study of how individuals perceive themselves in relation to others, how they are influenced by the social context, and how their behaviors are shaped by the presence of others, whether those others are real, imagined, or implied. Allport (1954) defined social psychology as the “scientific attempt to understand and explain how the thoughts, feelings, and behaviors of individuals are influenced by the actual, imagined, or implied presence of other human beings.” This definition encapsulates three essential components of social psychology: the individual, the social context, and the interaction between the two. Furthermore, social psychology is distinguished from other branches of psychology by its emphasis on the social environment. While other psychological disciplines such as clinical or developmental psychology may focus on individual differences, social psychology seeks to understand how social situations and group dynamics shape behaviors universally. The field investigates phenomena ranging from interpersonal relationships and group behavior to organizational dynamics and cultural differences.

This comprehensive book is an earnest endeavour to acquaint the reader with a thorough understanding of all important basic concepts, methods and facts of social psychology. The exhaustive treatment of the topics, in a cogent manner, enables the students to grasp the subject in an easy-to-understand manner. Logically organised into 17 chapters, the book commences with the introduction of social psychology, research methods, theoretical foundations, self and identity, social cognitions, perception and attribution, socialisation, social attitude and persuasion, and goes on to provide in-depth coverage of stereotyping, prejudices and discrimination, behaviours in groups, social norms and conformity behaviour, leadership and social power, interpersonal attraction and relationship, social influence, aggression, prosocial behaviour, language and communication, along with applications of social psychology. The theme of the book incorporates latest concepts and researches, especially Indian researches and findings, thus making the book more understandable and applicable in Indian context. Written in an engaging style, the book is intended for the undergraduate and postgraduate students of social psychology and sociology/social works. HIGHLIGHTS OF THE BOOK • The text encompasses adequate content of the subject required at the university level as well as for UGC/NET examination. • Every chapter begins with learning objectives, followed by key terms and ends with summary and review questions. • The text emphasises clarity (avoids technical language) to enhance its effectiveness. • Objective-type questions given at the end of the book test the students' understanding of the concepts. • Glossary is provided at the end of the book to provide reference and at-a-glance understanding. NEW TO THE EDITION • Expands and clarifies a number of concepts in an easy-to-understand language. • Additional questions (objective-type) based on the demand of the students. • New and replacement figures for clear understanding of the concepts. TARGET AUDIENCE • BA/BSc (Psychology) • MA/MSc (Psychology) • MSW/MA (Social Work)

This is the first comprehensive text on social psychological approaches to communication, providing an excellent introduction to theoretical perspectives, special topics, and applied areas and practice in communication. Bringing together scholars of international reputation, this book provides a unique contribution to the field.

Combining the efforts of sociologists and psychologists, this work, originally published in 1952 and revised in 1966, embraces these two disciplines to show how social-psychological problems must be viewed in individual as well as general terms. Human interaction is, therefore, the main theme of this authoritative and rewarding volume, which offers a more comprehensive viewpoint than texts written from with a strictly psychological or a strictly sociological approach. Whenever it can be shown that interaction intervenes between individual and group variables, the authors carefully note the manner in which this occurs. Well written yet succinct, the chapters are closely integrated to present continuously developing concepts of the time. Research illustrations are set off typographically but skilfully woven into the related text. Three appendixes, one on the measurement of individual attitudes, a second on survey research, and a third on Bale’s interaction process analysis, may be consulted without interrupting the flow of the other chapters.

Social psychology is one of the most intriguing and captivating areas of psychology, as it has a profound influence on our everyday lives; from our shopping habits to our interactions at a party. Social psychology seeks to answer questions that we think and talk about with each other every day; questions such as: Why do some people behave differently when on their own, to when they’re with a group? What leads individuals sometimes to hurt and sometimes to help one another? Why are we attracted to certain types of people? How do some persuade others to do what they want? The new edition of Social Psychology has been revised to introduce a more flexible structure for the teaching and studying of social psychology and includes up-to-date, international research in the area. There is an emphasis throughout on the critical evaluation of published research, in order to encourage critical thinking about the various topics. Applied examples across the chapters help to highlight the relevance, and hence the impact, that the theories and methods of this fascinating subject have upon the social world. Key Features Include: Research Close-Up: Following a brand new style, this feature matches the layout used in real research papers, providing an accessible introduction to journal articles and the research methods used by social psychologists. Focus On: Fully revised from the previous edition, these boxes now look at opposing viewpoints, controversial research or alternative approaches to topics within social psychology, offering a more critical outlook on topics and prompting the questioning of the validity of published research. Recommended Readings: New to this edition, recommended further readings of both classic and contemporary literature have been added to each chapter, providing a springboard for further consideration of the topic. Connect Psychology is McGraw-Hill’s digital learning and teaching environment. Students – You get easy online access to homework, tests and quizzes designed by your instructor. You get immediate feedback on how you’re doing, making it the perfect platform to test your knowledge. Lecturers – It gives you the power to create auto-graded assignments, tests and quizzes online. The detailed visual reporting allows you to easily monitor your students’ progress. In addition, you can still access key support materials for your teaching, including a testbank, seminar materials and lecture support. Visit: http://connect.mcgraw-hill.com for more details.

"This book identifies learners' online behavior based on the theories in human psychology, defines online education phenomena as explained by the social and cognitive learning theories and principles, and interprets the complexity of cyber learning"--Provided by publisher.

Originally published in 1998, the aim of Developing a Social Psychology of Monkeys and Apes was to draw attention to the exciting progress of studies of the social psychology of monkeys and apes happening at the time. It is written with a clear style which should invite interest from a wide range of social scientists. The relatedness of humans and non-human primates that was usually considered in its genetic forms is followed through into the complex social tactics of monkeys and apes. The focus of the book was on the latest research as it had developed out of earlier classic studies. The wave of researchers working on social topics at the time is especially emphasized. This book will be of particular interest to primatologists, ethologists, anthropologists, zoologists, social psychologists, and students of social cognition and social interaction. For students, the appendices provide useful information on the variety of social structures of Old World and New World monkeys and apes.

Contains entries arranged alphabetically from A to I that provide information on ideas and concepts in the field of social psychology.