The Twitter Presidency explores the rhetorical style of President Donald J. Trump, attending to both his general manner of speaking as well as to his preferred modality. Trump’s manner, the authors argue, reflects an aesthetics of white rage, and it is rooted in authoritarianism, narcissism, and demagoguery. His preferred modality of speaking, namely through Twitter, effectively channels and transmits the affective dimensions of white rage by taking advantage of the platform’s defining characteristics, which include simplicity, impulsivity, and incivility. There is, then, a structural homology between Trump’s general communication practices and the specific platform (Twitter) he uses to communicate with his base. This commonality between communication practices and communication platform (manner and modality) struck a powerful emotive chord with his followers, who feel aggrieved at the decentering of white masculinity. In addition to charting the defining characteristics of Trump’s discourse, The Twitter Presidency exposes how Trump’s rhetorical style threatens democratic norms, principles, and institutions.

His hands may be small but his tweets are definitely. President Donald J. Trump has hacked his way to Success through Twitter. Through Twitter he became the 45th American President. He didn't stop there as he is now more like a Twitter celebrity. However have you ever wondered?, how does Trump's Twitter use affect the United States of America?. How does it Affect the global community?, What about the economic world. Well in this book we will try to answer that and more. We will shed more light on Trump's Twitter use of Presidency as we had like to call it. This book is small and won't take much of your time. Grab your copy and discover the second Trump's presidency namely Twitter Presidency.

This two-volume set examines recent presidential and vice presidential debates, addresses how citizens make sense of these events in new media, and considers whether the evolution of these forms of consumption is healthy for future presidential campaigns—and for democracy. The presidential debates of 2016 underscored how television highlights candidates' and campaigns' messages, which provide fodder for citizens' widespread use of new media to "talk back" to campaigns and other citizens. Social media will continue to affect the way that campaign events like presidential debates are consumed by audiences and how they shape campaign outcomes. This two-volume study is one of the first to examine the relationship between debates as televised events and events consumed by citizens through social media. It also assesses the town hall debate format from 1992 to 2016, uses the lens of civil dialogue to consider how citizens watch the debates, and considers the growing impact of new media commentary on candidate images that emerge in presidential and vice presidential debates. Televised Presidential Debates in a Changing Media Environment features contributions from leading political communication scholars that illuminate how presidential debates are transforming from events that are privately contemplated by citizens, to events that are increasingly viewed and discussed by citizens through social media. The first volume focuses on traditional studies of debates as televised campaign events, and the second volume examines the changing audiences for debates as they become consumed and discussed by viewers outside the traditional channels of newspapers, cable news channels, and campaign messaging. Readers will contemplate questions of new forms, problems, and possibilities of political engagement that are resulting from citizens producing and consuming political messages in new media.

Donald Trump is one of the most controversial politicians of our time. On the one hand, this refers to his policies, but on the other hand, it also refers to his political style: Trump himself explicitly sees himself as a Twitter president. But what exactly is that supposed to be? What role does Twitter play in "official" communication, for example, in relation to classic media? Communications expert Klaus Kamps addresses these questions in this popular science essay.

The ascendency of Donald J. Trump to the office of president was not a fluke. Changes in the media environment and changes in the political landscape converged and provided fertile ground for a demagogic populist to exploit existing structures for his personal and political gains. A right-wing ecosystem had developed that included cable television, talk radio, social media, and imageboards. The political rise of Trump occurred alongside a mainstreaming of far-right politics and a skepticism towards long-established institutions. Trump was able to exploit the shifts in politics and the media environment for his political gain. He deployed a post-truth strategy that challenged established media and political institutions and their claims to be arbiters of truth and protectors of democracy. This book explores the shifts in the media environment that made the political career of Donald Trump possible. The author shows the ways that Trump was able to inhabit the new media and political landscape and take advantage of journalistic norms and practices that were susceptible to exploitation by a demagogue with no allegiance to the truth and no reverence towards the foundations of liberal democracy. Understanding the ways in which Trump was able to emerge as a powerful political force is essential to those invested in challenging the momentum of the alt-right and forwarding the project of democracy.

"American democracy is in a period of striking tumult. The clash of a rapidly changing socio-technological environment and the traditional presidency has led to an upheaval in the scope and standards of executive leadership. Research on the presidency, although abundant, has been slow to adjust to changing realities associated with digital technologies, diverse audiences, and new political practices. Meanwhile, journalists and the public continue to encounter and shape emerging presidential efforts in deeply consequential ways. This book offers a comprehensive framework for understanding contemporary presidential communication: the ubiquitous presidency. Presidents harness new opportunities in the media environment to create a nearly constant and highly visible presence in political and nonpolitical arenas. They do this by trying to achieve longstanding presidential goals, namely visibility, adaptation, and control. However, in an environment where accessibility, personalization, and pluralism are omnipresent considerations, the strategies presidents use to achieve their goals are very different from what we once knew. Using this novel framework, the book undertakes one of the most expansive analyses of presidential communication to date. A wide variety of approaches-ranging from surveys and survey-experiments, to large-scale automated content and network analyses, to qualitative textual analysis-uncover new aspects of the intricate relationship between the president, news media, and the public. Focusing on the presidency since Ronald Reagan, and devoting particular attention to the cases of Barack Obama and Donald Trump, the book uncovers remarkable shifts in communication that test the institution of the presidency and, consequently, democratic governance itself"--

A full understanding of the institution of the American presidency requires us to examine how it developed from the founding to the present. This developmental lens, analyzing how historical turns have shaped the modern institution, allows for a richer, more nuanced understanding. The Development of the American Presidency pays great attention to that historical weight but is organized by the topics and concepts relevant to political science, with the constitutional origins and political development of the presidency its central focus. Through comprehensive and in-depth coverage, Richard J. Ellis looks at how the presidency has evolved in relation to the public, to Congress, to the executive branch, and to the law, showing at every step how different aspects of the presidency have followed distinct trajectories of change. Each chapter promotes active learning, beginning with a narrative account of some illustrative puzzle that brings to life a central concept. A wealth of photos, figures, and tables allow for the visual presentations of concepts. New to the Fourth Edition Explicit and expanded attention to the role of norms in shaping and constraining presidential power, with special focus on Trump’s norm-breaking and Biden’s efforts to shore up norms; Enhanced focus on the prospects for institutional reform, including in the electoral college, presidential relations with Congress, war powers, and the selection of Supreme Court justices; A full reckoning with the Trump presidency and its significance for the future of American democracy, presidential rhetoric, the unilateral executive, and the administrative state; Coverage of the first year of Biden’s presidency, including presidential rhetoric, relations with Congress and the bureaucracy, use of the war powers, and unilateral directives; Comprehensive updating of debates about the removal power, including the Supreme Court cases of Seila Law v. CFPB and Collins v. Yellen; In-depth exploration of the impact of partisan polarization on the legislative presidency and effective governance; Analysis of the 2020 election and its aftermath; Expanded discussion of impeachment to incorporate Trump’s two impeachments; Examination of presidential emergency powers, with special attention to Trump’s border wall declaration; Review of Biden’s and Trump’s impact on the judiciary; Assessment of Biden’s and Trump’s place in political time.

Ethical Branding and Marketing: Cases and Lessons provides current perspectives on fascinating global cases focusing on the specific combination of the two fields of "ethics" and "branding," on their relationship, and on how that joint perspective shapes brands, companies, business strategies, and the market itself. In a contemporary environment of "truthiness" and fake news, it is more important than ever to review core principles of ethics and to reassess how these principles apply to today’s branding and marketing practices. This book addresses practices in ethical branding and corporate culture. It includes such topics as truth, integrity, value, vulnerability, and differentiation. Collectively, these cases provide a contemporary overview of intriguing scenarios and best practices in ethical branding. The book provides the reader with real, updated insight into ethical decision making; helps students integrate ethics, branding strategy, and real life, complex situations into an effective learning process; and provides the reader with up-to-date ethical branding cases from around the world.

Although many developments surrounding the Internet campaign are now considered to be standard fare, there were a number of newer developments in 2020. Drawing on original research conducted by leading experts, The Internet and the 2020 Campaign attempts to cover these developments in a comprehensive fashion. How are campaigns making use of the Internet to organize and mobilize their ground game? To communicate their message? How are citizens making use of online sources to become informed, follow campaigns, participate, and more, and to what effect? How has the Internet affected developments in media reporting, both traditional and non-traditional, of the campaign? What other messages were available online, and what effects did these messages have had on citizens attitudes and vote choice? The book examines these questions in an attempt to summarize the 2020 online campaign.

Bachelor Thesis from the year 2019 in the subject Business economics - Banking, Stock Exchanges, Insurance, Accounting, grade: 1.3, University of Frankfurt (Main), language: English, abstract: In times of an increasingly digitalized world, behavioral changes in society do not spare high-ranking politicians and decision makers. In some cases, those changes in behavior can have unforeseen yet considerable consequences. By making use of the renowned event study methodology, this paper scrutinizes the impact of acting U.S. president Donald Trump’s Twitter activity on international stock markets. In particular, a select set of ten short messages posted in the context of the present US-China trade dispute is analyzed with regard to the U.S. American S&P 500, the Chinese Hang Seng Index (HSI) and the German DAX. Highly significant market reactions, both positive and negative, are found for the HSI and the examined markets’ aggregate, while Trump’s native market showed the least responsiveness to his tweets. Apart from that, the obtained results suggest a fairly rapid processing of new information and thus adjustment of prices. Ever since Donald Trump’s official inaugural address as the 45th president of the United States of America in January 2017, he has been cherishing a very polarizing and distinct way of leading the world’s largest economy compared to his more recent predecessors. That leadership style is not least characterized by his preferred yet – considering his position – rather uncommon way of communicating to the outside world, namely his extensive use of microblogging service Twitter for presidential announcements and commentaries of any nature. Amongst others, a particularly high activity can be observed in conjunction with the rising political and economic tensions between the United States and China that have been intensifying over Trump’s course of presidency. The dispute between the two economic superpowers – it comprises various topics such as the United States’ massive and long-standing trade deficit and alleged intellectual property theft – ultimately lead to the imposition of a series of mutual tariffs worth hundreds of billions of U.S. dollars. And while Trump regularly keeps his followers updated about his thoughts, claims and the statuses of trade negotiations, stock markets around the globe seem to react heavily to the developments of what is referred to as the US-China trade war. The question arises whether those unscheduled and seemingly impulsive short messages can be a causal explanation for recent stock market movements.