THE UNNOTICED ENTREPRENEUR THE VISIBILITY TOOLBOX: ESSENTIAL TOOLS FOR GETTING NOTICED If you don’t want to waste any more money on marketing guru’s, this book is for you. Stacked with 50 real-world case studies, entrepreneurs explain in their words how they are getting noticed. Each article is concise, short, and can be read stand alone or taken as a holistic approach. Discover the mindset, tools and techniques that business owners are using to: Craft stories that resonate emotionally with customers. Maintain genuine connections, even as they scale. Create engaging content to drive lead generation. Amplify their message with easy-to-use tech. Communicate with their teams. Includes special insights on podcasting, AI, and measurement. This is the book that the guru’s don’t want you to read. The UnNoticed Entrepreneur is the marketing toolbox that you need.

Classic and outside-the-box tactics for taking your company to the next level The UnNoticed Entrepreneur: Step Into the Spotlight gives you practical advice for drawing customers into your vision and rising above the rabble. Specifically, this book shows you how you can share the vision for your company, the why behind your product or service. If you can do that, customers will come. The secret? You already have everything you need to become famous in your market. You don’t need expensive ad agencies and faddish strategies. After all, you started your business, so you have the best understanding of what you're doing. This book shows you how to communicate your purpose creatively, simply, and authentically through telling your story, personalising your marketing, engaging with customers and prospects, and getting the attention of the right people in the right channels. If you’re passionate about creating value, making a difference, and benefitting others, this is the book for you. This collection of essays will give you ideas, help you make connections, and motivate you to put in the work you need to get noticed for all the good that you do. You’ll learn how to: Construct a unique story around your business and communicate that story through effective branding Stand out from the competition by creating more compelling marketing materials and reaching out in a more targeted way Generate buzz around your business with creative offerings like podcasts, media interviews, surveys, AI content, and more Rise to the top of your market by using marketing technology, leveraging digital platforms, and understanding today's marketing work This is the perfect book for business owners and budding entrepreneurs looking for no-nonsense advice on how to really get ahead. You've got the ambition, and The UnNoticed Entrepreneur can help you realize it.

Half a century of marketing masterclasses in one book Read The UnNoticed Entrepreneur: How Entrepreneurs can Leverage their Authenticity to Build Brands and gain access to an exclusive mastermind where 50 entrepreneurs across the globe share their marketing experience of crossing the chasm from obscurity to recognition. This book is a no-nonsense guide to overcoming the hurdles of marketing and public relations, explained by people who have done it, not by consultants who sell it. Drawing on the wisdom shared by podcast guests, this book delivers case studies, actionable insights and details of the tech stack apps that will help any business owner achieve brand recognition. Each chapter concludes with "strategy smoothies," detailed steps that are free and simple to implement. Inside you’ll also learn: The importance of adaptability, vision, and genuine leadership in revitalizing established brands for the digital age. Specific knowledge from visionaries who showcase how integrating technology with traditional business wisdom can redefine success The significance of customization and technology in meeting consumer needs With 50 case studies drawn from entrepreneurs around the world across various industries, this book is a must-read for every business owner who is ready to unlock the secrets to sustainable growth.

RUN YOUR ORGANIZATION LIKE A RISK-TAKING STARTUP Featuring in-depth profiles and success stories from some of today’s top companies, including IBM, 3M, Intel, General Electric, and many others, Lead Like an Entrepreneur reveals how to foster innovation at all levels of the corporation and how to employ entrepreneurial leadership qualities to turn ideas into economic value. “In Lead Like an Entrepreneur, Thornberry has cracked the code on how to replicate the successful behaviors of entrepreneurial leaders….Should be required reading for companies that desire to inject world-class entrepreneurial IQ into the DNA of their company cultures.” --John Kilcullen, President and Publisher, Billboard and former Chairman and CEO of IDG Books “In an age where sustainable competitive advantage is increasingly difficult to achieve, this book provides a platform upon which to build it….I recommend this book to anyone responsible for developing and improving leadership in their company.” --Peter Wright, Vice President of Human Resources, Refining & Marketing, British Petroleum, PLC “Developing entrepreneurial leaders is the key to finding hidden value in any organization. Learn how to create or rekindle the entrepreneurial spirit in your organization, and all of your stakeholders will benefit.” --Gary Acinapura, President, Alcoa Exteriors Lead Like An Entrepreneur reveals how to harness the creativity and innovative thinking that is typical of entrepreneurs and use it as a solution to the organizational sluggishness that affects so many established companies. Author Neal Thornberry, faculty director at Babson College--renowned for its entrepreneurial education program--explains how to become an entrepreneurial leader, as well as how to identify, attract, and support this new class of corporate leader. Fostering this type of risk-taking leadership creates substantial benefits because it takes only a few such people within an organization to make significant differences to the top and bottom lines. Promote the entrepreneurial spirit in your organization by: Integrating leadership and management within an entrepreneurial framework Identifying new business opportunities with high growth potential Focusing human energy on value-creating activities Identifying and developing the four types of entrepreneurial leaders--explorers, miners, accelerators, and integrators Attracting and supporting entrepreneurial leaders through focused management development programs Featuring in-depth profiles and success stories from some of today’s top companies, including IBM, Siemens, 3M, IDG, Sodexho, P&G, Intel, General Electric, and many others, this essential guide will help you overcome bureaucratic impediments and cultivate the leaders of tomorrow, putting your business on a direct path of growth, renewed energy, and spectacular success.