Cohen's "Unusually Useful Web Book" is just that--full of unusually useful tips and tricks users need to make the best Web site quickly and without expense. Sheoffers common sense tips and tricks that Web site designers and developers can employ to make an immediate difference.

"[This book] shows you how to create a support system that will help your organization use technology more effectively and make your day-to-day life less hectic. This hands-on guide walks you through five projects that, when completed, will give you a comprehensive and usable support system: Conducting a technology inventory; Assessing and supporting staff; Assessing and buying technology; Protecting your organization from diasters and data loss; Managing your role."--Book cover.

Presents advice for designing web sites, discussing how to plan web projects, organize information in a meaningful way, optimize content, and use analytics to measure performance and customer satisfaction.

Most Internet search engines now allow marketers to buy specific keyword positions in addition to, or instead of, programming their way to the top. This book reveals how to effectively buy a top position on the major search engines and directories.

Design research is grounded on the iterative Triangulation Methodology (ITM), where theoretical, development and empirical research approaches are triangulated to accomplish the design research objectives. Constructing and associating research gaps, questions, objectives, methods and outcomes are imperative in a research. However, not linking all these and choosing the wrong and poorly designed methods are common especially among inexperienced researchers and students. Therefore, researchers should practice strategies in identifying the right methods to collect data or perform experiment that can meet the predefined objectives and determined research problems. This book is aimed at providing some of the likely strategies. It contains personalized strategies and examples that are useful for starting a design research in any field particularly in software and application development. The examples described are real studies that we conducted together with our research team members.

Pioneers of Digital showcases the stories behind key people who have fundamentally influenced the way advertising, marketing, search and social media have evolved during the internet era. Springer and Carson have tracked down and documented behind-the-scenes insight, decisions and opinions that inspired digital phenomena such as Virtual Reality, Dove's "Real Beauty" campaign, Obama's 2008 presidential campaign, celebrity take-up of Twitter and Artists Without a Label, a free digital music distribution service for independent artists. The 20 digital entrepreneurs profiled span the globe; some performed their ground-breaking work in environments like Google, Facebook, Microsoft, Victors & Spoils, OgilvyOne, R/GA, AKQA, Sapient Nitro and Apple, while others performed digital miracles all on their own. Together these stories expose the secrets of success from pioneers that everyone can learn from. Packed full of unique insight, Pioneers of Digital provides advice and inspiration for readers interested in twenty-first century commercial online thinking. More at www.PioneersOfDigital.com The pioneers: Thomas Gensemer MyBO and Obama's 2008 Presidential Campaign June Cohen Hotwired and TED.com Denzyl Feigelson iTunes Advisor and Artists Without A Label Vanessa Fox Google and Nine By Blue Gurbaksh Chahal ClickAgents and BlueLithium Jaron Lanier Virtual reality and Microsoft Research Angel Chen OgilvyOne China John Winsor Victors & Spoils Danny Sullivan Search Engine Land Alex Bogusky, Bob Cianfrone Burger King's Subservient Chicken Avinash Kaushik Digital marketing evangelist, Google Carolyn Everson MTV Networks and Facebook Malcolm Poynton Dove Campaign for Real Beauty Qi Lu Yahoo!, Microsoft and Bing Ajaz Ahmed AKQA Martha Lane Fox Lastminute.com and the UK government's digital champion Kyle MacDonald One Red Paperclip Jess Greenwood Contagious Magazine and R/GA Zhang Minhui Sohu.com.cn Stephen Fry

What can you learn from a Silicon Valley legend and a pantheon of iconic leaders? The key to scaling a successful business isn’t talent, network, or strategy. It’s an entrepreneurial mindset—and that mindset can be cultivated. “If you’re scaling a company—or if you just love a well-told story—this is a book to savor.”—Robert Iger, #1 New York Times bestselling author of The Ride of a Lifetime Behind the scenes in Silicon Valley, Reid Hoffman (founder of LinkedIn, investor at Greylock) is a sought-after adviser to heads of companies and heads of state. On each episode of his podcast, Masters of Scale, he sits down with a guest from an all-star list of visionary founders and leaders, digging into the surprising strategies that power their company’s growth. In this book, he draws on their most riveting, revealing stories—as well as his own experience as a founder and investor—to distill the secrets behind the most extraordinary success stories of our times. Here, Hoffman teams up with Masters of Scale’s executive producers to offer a rare window into the entrepreneurial mind, sharing hard-won wisdom from leaders of iconic companies (including Apple, Nike, Netflix, Spotify, Starbucks, Google, Instagram, and Microsoft) as well as the bold, disruptive startups (such as 23andMe, TaskRabbit, Black List, and Walker & Co.) that are solving the problems of the twenty-first century. Through vivid storytelling and incisive analysis, Masters of Scale distills their collective insights into a set of counterintuitive principles that anyone can use. How do you find a winning idea and turn it into a scalable venture? What can you learn from a “squirmy no”? When should you stop listening to your customers? Which fires should you put out right away, and which should you let burn? And can you really make money while making the world a better place? (Answer: Yes. But you have to keep your profits and values aligned.) Based on more than a hundred interviews and including a wealth of new material never aired on the podcast, this unique insider’s guide will inspire you to reimagine how you do business today.

By anchoring your understanding of productivity in God's plan, the What's Best Next Study Guide gives your study group or class a practical approach for increasing effectiveness in work and life. There are a lot of myths about productivity--what it means to get things done and how to accomplish work that really matters. In our current era of innovation and information overload, it may feel harder than ever to understand the meaning of work or to have a sense of vocation or calling. So how do you get more of the right things done without confusing mere activity for actual productivity? Matt Perman has spent his career helping people learn how to do work in a gospel-centered and effective way. What's Best Next explains his approach to unlocking productivity and fulfillment in work by showing how faith relates to work, even in our everyday grind. The What's Best Next Study Guide, a companion to What's Best Next and the What's Best Next Video Study, offers a practical approach for improving productivity in all areas of life. It will help you better understand: How to create a mission statement for your life that's actually practicable. How to delegate to people in a way that really empowers them. How to overcome time killers like procrastination, interruptions, and multitasking by turning them around and making them work for you. How to process workflow efficiently and get your email inbox to zero every day. How to have peace of mind without needing to have everything under control. How generosity is actually the key to unlocking productivity. This twenty-four session study guide includes: Reflection questions for group and personal study Video teaching notes Frequent Bible references and quotes from Christian thinkers Ample space for notetaking Closing prayers at the end of each session Productivity isn't just about getting more things done. It's about getting the right things done--the things that count, make a difference, and move the world forward. You can learn how to do work that matters and how to do it well.

This book gathers the proceedings of the 20th International Conference on Advanced Computer Systems 2016, held in Międzyzdroje (Poland) on October 19–21, 2016. Addressing topics that include artificial intelligence (AI), software technologies, multimedia systems, IT security and design of information systems, the main purpose of the conference and the book is to create an opportunity to exchange significant insights on this area between science and business. In particular, this expertise concerns the use of hard and soft computational methods for artificial intelligence, image and data processing, and finally, the design of information and security systems. The book contains a collection of carefully selected, peer-reviewed papers, combining high-quality original unpublished research, case studies, and implementation experiences.

There is no single methodology for creating the perfect product—but you can increase your odds. One of the best ways is to understand users' reasons for doing things. Mental Models gives you the tools to help you grasp, and design for, those reasons. Adaptive Path co-founder Indi Young has written a roll-up-your-sleeves book for designers, managers, and anyone else interested in making design strategic, and successful.