Theorizing Digital Rhetoric takes up the intersection of rhetorical theory and digital technology to explore the ways in which rhetoric is challenged by new technologies and how rhetorical theory can illuminate discursive expression in digital contexts. The volume combines complex rhetorical theory with personal anecdotes about the use of technologies to create a larger philosophical and rhetorical account of how theorists approach the examinations of new and future digital technologies. This collection of essays emphasizes the ways that digital technology intrudes upon rhetorical theory and how readers can be everyday rhetorical critics within an era of ever-increasing use of digital technology. Each chapter effectively blends theorizing between rhetoric and digital technology, informing readers of the potentiality between the two ideas. The theoretical perspectives informed by digital media studies, rhetorical theory, and personal/professional use provide a robust accounting of digital rhetoric that is timely, personable, and useful.

Conceptualizing how digital artifacts can function as a frontier mediated by technology in the geographical, physical, sensory, visual, discursive, and imaginary, this volume offers an interdisciplinary analysis of digital material circulating online in a way that creates a digital dimension of the Mexico-U.S. border. In the context of a world where digital media has helped to shape geopolitical borders and impacted human mobility in positive and negative ways, the book explores new modes of expression in which identification, memory, representation, persuasion, and meaning-making are created, experienced, and/or circulated through digital technologies. An interdisciplinary team of scholars looks at how quick communications bring closer transnational families and how online resources can be helpful for migrants, but also at how digital media can serve to control and reinforce borders via digital technology used to create a system of political control that reinforces stereotypes. The book deconstructs digital artifacts such as the digital press, social media, digital archives, web platforms, technological and artistic creations, visual arts, video games, and artificial intelligence to help us understand the anti-immigrant and dehumanizing discourse of control, as well as the ways migrants create vernacular narratives as digital activism to break the stereotypes that afflict them. This timely and insightful volume will interest scholars and students of digital media, communication studies, journalism, migration, and politics.

This book offers an appraisal of oratory, old and new, relating former discourse practice to a specific sub-set of contemporary, digital practices. The author explores the interface between language and society, providing an interdisciplinary study at the crossroads of discourse, linguistics, communication and rhetoric. The comparisons she draws are particularly pertinent in light of the steep rise in presentations given during video-conferences, webinars, and other online events during the COVID-19 pandemic, an event which accelerated previous moves towards digital communication and which is likely to have a long-term impact on communication styles. This book will be of interest to academics and students in fields including discourse analysis, applied linguistics, communication studies, digital studies and business studies.

Explaining how digital media affect identities, bodies, social relations, artistic practices and the environment, this book helps students understand the key theoretical approaches in the field.

Argumentation is often understood as a coherent set of Western theories, birthed in Athens and developing throughout the Roman period, the Middle Ages, the Enlightenment and Renaissance, and into the present century. Ideas have been nuanced, developed, and revised, but still the outline of argumentation theory has been recognizable for centuries, or so it has seemed to Western scholars. The 2019 Alta Conference on Argumentation (co-sponsored by the National Communication Association and the American Forensic Association) aimed to question the generality of these intellectual traditions. This resulting collection of essays deals with the possibility of having local theories of argument – local to a particular time, a particular kind of issue, a particular place, or a particular culture. Many of the papers argue for reconsidering basic ideas about arguing to represent the uniqueness of some moment or location of discourse. Other scholars are more comfortable with the Western traditions, and find them congenial to the analysis of arguments that originate in discernibly distinct circumstances. The papers represent different methodologies, cover the experiences of different nations at different times, examine varying sorts of argumentative events (speeches, court decisions, food choices, and sound), explore particular personal identities and the issues highlighted by them, and have different overall orientations to doing argumentation scholarship. Considered together, the essays do not generate one simple conclusion, but they stimulate reflection about the particularity or generality of the experience of arguing, and therefore the scope of our theories.

Digital Ethics delves into the shifting legal and ethical landscape in digital spaces and explores productive approaches for theorizing, understanding, and navigating through difficult ethical issues online. Contributions from leading scholars address how changing technologies and media over the last decade have both created new ethical quandaries and reinforced old ones in rhetoric and writing studies. Through discussions of rhetorical theory, case studies and examples, research methods and methodologies, and pedagogical approaches and practical applications, this collection will further digital rhetoric scholars’ inquiry into digital ethics and writing instructors’ approaches to teaching ethics in the current technological moment. A key contribution to the literature on ethical practices in digital spaces, this book will be of interest to researchers and teachers in the fields of digital rhetoric, composition, and writing studies. Chapter 9 of this book is freely available as a downloadable Open Access PDF at http://www.taylorfrancis.com under a Creative Commons Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND) 4.0 license.

Narration can be conceptualized as conveying two or more events (or an event with a situation) that are logically interrelated and take place over time and have a consistent topic. The concept includes every storytelling text. The advertisement is one of the text types that includes a story, and the phenomenon conceptualized as advertising narration has gained new dimensions with the widespread use of digital media. The Handbook of Research on Narrative Advertising is an essential reference source that investigates fundamental marketing concepts and addresses the new dimensions of advertising with the universal use of digital media. Featuring research on topics such as branding, mobile marketing, and consumer engagement, business professionals, copywriters, students, and practitioners will find this text useful in furthering their research exposure to evolutionary techniques in advertising.

Although nudity is something that everyone has experience with, public nudity is still largely considered taboo. Public Nudity and the Rhetoric of the Body examines instances of public nudity where sexuality is at the forefront of public body display. It presents a range of case studies: the legal aspects of sexualized public nudity as it relates to communication theory and the First Amendment; the controversies surrounding the work of photographer Jock Sturges; the public performance art of Milo Moiré; the topless protests of FEMEN; the social media activism of Aliaa Magda Elmahdy; the ritualized flashing during Mardi Gras in New Orleans; and the sexual displays of Folsom Street Fair, the largest leather pride festival. Taken together, these cases teach much about identity, self-determination, and sexuality, and illustrate the complicated rhetorical nature of the human body in the public sphere.

This collection, edited by Jim A. Kuypers, analyzes genres of public communication to examine how the pandemic has impacted specific areas of scholarship within the communication discipline. Contributors begin each chapter by acknowledging the parameters of their sub-discipline and then discussing key elements being affected by the pandemic and pandemic responses. Viewing the pandemic through the eyes of their sub-disciplines, contributors offer unique insights on the effects of the pandemic upon human communication in their specific area of focus, examining how the pandemic will continue to affect the teaching of their subject areas and providing suggestions for future research. Sub-disciplines represented in this collection include digital rhetoric, journalism & mass communication, free speech, public relations, sports communication, public address, health communication, spiritual communication, and popular culture. Scholars of communication, media studies, and education will find this book particularly useful.

Covering a broad range of rhetorical perspectives, Rhetorical Criticism: Perspectives in Action, third edition presents a well-grounded introduction to the basics of rhetorical criticism and theory in an accessible manner for advanced undergraduate courses and introductory graduate courses. Throughout the text, sample essays written by noted experts in the field provide students with models for writing their own criticisms. In addition to covering traditional modes of rhetorical criticism, the book introduces less commonly discussed rhetorical perspectives as well as orientations toward performing criticisms including close-textual analysis, critical approaches, and analysis of visual and digital rhetoric. The third edition includes the following features: New chapters on visual rhetoric and digital rhetoric Potentials and Pitfalls sections analyzing individual perspectives Activities and discussion questions in each chapter Glossary of important terms