Reboot your entrepreneurial spirit and excel in the digital age The days of being locked into a single career for life are long gone. It's time to reinvent yourself, transform your life and work the new economy for everything it's worth. With the industrial age quickly vanishing in the rearview mirror, Think Like a Startup is your instruction manual for hacking your mind and acquiring the skills to take control of your life and fortunes in the digital age. Inspirational, subversive, and with a wealth of insightful guidance, Think Like a Startup will help you to break from a lifetime of legacy programming and take full advantage of the technology revolution.

Transform your business with a hybrid approach to achieve revolutionary innovation and long-term success. Experienced startup founder and CMO turned corporate innovator Lauren Perkins has discovered the key to creating that success: companies must integrate the best aspects of brands and startups to build resilient ventures and accelerate growth. During her fifteen years in the business trenches, Perkins has developed a keen sense of pattern recognition by remaining vigilant to the dynamics of today’s most successful brands and startups. She believes in an approach that blends an established brand’s ability to leverage infrastructure and generate customer loyalty with a startup’s responsiveness to change and challenges; this combination supports customer-centricity. In this book, Perkins lays out this new approach that shows you how to · harness the combined power of brand stability and startup agility, · challenge your assumptions and embrace innovative ways of thinking and working, · prepare to weather the crises your organization will face, and · cultivate a hybrid approach to capitalize on the strengths of each while minimizing the weaknesses. By thinking like a brand and acting like a startup, Perkins reveals how to build successful, sustainable ventures that not only survive but thrive in a world of constant change.

What do Tyra Banks, Ev Williams, and Richard Branson have in common? If you answered that they’re all extremely wealthy, you’d be right. But you’d also be missing a big part of the story. James Altucher, the noted entrepreneur, venture capitalist, bestselling author of Choose Yourself, and host of the podcast The James Altucher Show — which has over 40 million downloads — has interviewed 15 of the most successful people in the world to figure out just what makes them tick. And the conclusions might surprise you. For each of these people, money wasn't their ultimate goal — it was a natural byproduct of following their passions and developing good habits that enabled them to take advantage of their successes, and to learn from their failures. From the founder of Spanx to the entrepreneur behind Home Depot, from a craft beer aficionado to the investors on Shark Tank, these visionaries honed their ideas and creativity, and used what they loved as a compass to guide their curiosity. That curiosity gave them the insights they needed to skip the line, to try new things, to diversify, and to hit the accelerator on their successes. This isn’t some lofty self-help book. This is about real people who achieved their dreams and gained wealth and influence as a result. As Altucher notes, ultimately it’s not the number in the bank account that defines anyone — it’s asking if you’re living life to the best of your ability.

Learn the success secrets that motivate Mark Zuckerberg. How do the greatest minds unwind? What makes them who they are? Ekaterina Walter’s in-depth expose takes a behind-the-scenes look at the life lessons and business principles that inform Mark Zuckerberg’s success as Facebook’s CEO. Blending her insights with excerpts from Zuckerberg’s own top tips to his followers, Think Like Zuck (2012) will help you unlock the secrets to entrepreneurial success. Do you want more free book summaries like this? Download our app for free at https://www.QuickRead.com/App and get access to hundreds of free book and audiobook summaries. DISCLAIMER: This book summary is meant as a preview and not a replacement for the original work. If you like this summary please consider purchasing the original book to get the full experience as the original author intended it to be. If you are the original author of any book on QuickRead and want us to remove it, please contact us at hello@quickread.com.

This book is the journey of the author in discovering the impacts of self talk and the limits it can create in your personal and professional life. His stories resonate with groups he has shared them with over the last 30 years. Reading it will impact the way think about problems, approach leadership and engage in your journey thru life.

Discover how to move forward with your own company’s digital transformation with this accessible new resource from a global leader in his field In The Digital Frontier, experienced executive and distinguished author Ajay Sohoni delivers a relatable and readable reference for corporate executives who need the knowledge and confidence to build lasting digital change within their enterprise. From marketing to commercial, supply chain, and finance, the book offers actionable insights in an accessible format, full of anecdotes, humor, and case examples. You’ll learn which areas to focus on and which not to worry about as you craft your own custom transformation journey. In the book, you’ll also find: A demystification of the startup world for executives and an explanation of why unicorns exist (and so often ultimately fail) A detailed description of the digital transformation gripping companies across a variety of industries in functional areas including advertising, engagement, commerce, product development, manufacturing, and corporate functions A simplified 4-stage framework for companies to start from scratch and build valuable use cases Perfect for executives in consumer-facing companies, corporate managers and leaders, business unit heads and management teams, The Digital Frontier is also an indispensable guide for digital non-natives trying to make sense of, and keep up with, the rapidly changing world around them.

Savvy companies recognize the value of a strong community. Think of Nike and its community of runners, Nike+, and you’ll quickly understand that creating and fostering an online community around a product or brand is a powerful way to boost marketing efforts, gain valuable insight into consumers, increase revenue, improve consumer loyalty, and enhance customer service efforts. Companies now have the unprecedented opportunity to integrate their brand’s messaging into the everyday lives of their target audiences. But while supporting the growth of online communities should be at the top of every company’s priority list, all too often it falls by the wayside. That’s why brand strategy expert and digital marketer Lauren Perkins wrote The Community Manager’s Playbook (#CMplaybook on Twitter), a must-read guide for business and brand builders who need to strengthen their approach to online B2C community management and customer engagement. As Perkins explains, if companies want to create thriving online communities focused on their product or brand, they must do more than simply issue a few tweets a day, create (and then abandon) a Facebook page, and blog every once in a while. Instead, organizations of all sizes must treat community management as a central component of their overall marketing strategy. When they do, they will be rewarded handsomely with greater brand awareness, increased customer use and retention, lower acquisition costs, and a tribe of consumers who can’t wait to purchase their next product. Perkins not only teaches readers how to build an engaging community strategy from the ground up, but she also provides them with the tactical community management activities they need to acquire and retain customers, create compelling content, and track their results along the way. Distinctive in its comprehensive, step-by-step approach to creating online communities that are fully consistent with a company’s existing brand voice, The Community Manager’s Playbook: Explains how excellent community management provides a competitive advantage with a large impact on sales Provides an in-depth overview of brand and business alignment Teaches readers how to identify their community's online target audience and influence their needs and wants Details the appropriate online channels through which content should be distributed Champions the use of an agile approach through repeated testing to maximize the return on every company investment Discusses the many diverse metrics that can be used to measure community scope Today, there is no brand strategy without a community strategy. Companies that are not developing communities are losing control of their brands and missing opportunities to optimize their marketing investments. With The Community Manager’s Playbook as their guide, however, marketing professionals and the companies and brands they represent will be equipped with the tools they need to manage their online marketing efforts, engage their core customers at every level, leverage community insights into the product development cycle, and ensure that their messaging is heard across all corners of the digital landscape.

Think Like a UX Researcher will challenge your preconceptions about user experience (UX) research and encourage you to think beyond the obvious. You’ll discover how to plan and conduct UX research, analyze data, persuade teams to take action on the results and build a career in UX. The book will help you take a more strategic view of product design so you can focus on optimizing the user’s experience. UX Researchers, Designers, Project Managers, Scrum Masters, Business Analysts and Marketing Managers will find tools, inspiration and ideas to rejuvenate their thinking, inspire their team and improve their craft. In this newly revised Second Edition, the authors have added six new essays that look at how UX research methods have changed in the last few years, why remote methods should not be the only tools you use, what to do about difficult test participants, how to improve your survey questions, how to identify user goals when you can’t directly observe users and how understanding your own epistemological bias will help you become a more persuasive UX researcher. Key Features Provides a dive-in-anywhere book that offers practical advice and topical examples. Includes thought triggers, exercises and scenarios to test your knowledge of UX research. Features workshop ideas to build a development team’s UX maturity. Discusses war stories from seasoned researchers to show you how UX research methods can be tailored to your own organization.

Future of work requires a new way of leadership, with creativity a key differentiator between humans and robots in the workplace. We are facing a big challenge: with robots and automation happening in workplaces, jobs will be lost and work activities automated. The earlier you accept this transformation, the earlier you adapt to this change and manage your career. Whether you are an employee or business owner, you have to move up the value chain quickly and focus on creative and innovative output, which is more difficult for robots to replicate. Regardless of industries, future workplaces require leaders who are creative and innovative. Future leaders need to focus on The “3i”s (individual mindset, infrastructure, ideas), mastering 9 essential leadership and career skills to edge over robots. This book is written for you if: – You are “paranoid” about the future. – You want to invest and prepare yourself, so that you and your businesses will survive and thrive in the future. – You want to figure out how to lead in the future. “Disregard it at your peril! If you plan to be relevant in a digitally connected world, then you need to read this book.” — Simon Cocking, Senior Editor at Irish Tech News “Leadership has been disrupted by the future of work. Dickson’s book brings this guiding principle to light.” — R “Ray” Wang, Principal Analyst & Founder, Constellation Research, Inc.

Disruption is changing the playing field – keep your successful business on top Thriving businesses on top of their game are targets for disruption. But for savvy business owners and managers who understand the coming changes, the time to future-proof their successful companies is now. Following over a decade of research into future trends, business reinvention and disruptive innovation, author Michael McQueen presents How to Prepare Now for What’s Next, a blueprint for top companies to thrive in turbulent times. McQueen brings rare insight to the topic of business disruption. The book first explores the notion of disruption itself, and confirms that the term is much more than just guru-speak. The book outlines the four primary forms of disruption that McQueen sees playing out over the next 5-10 years, and quickly moves on to the in-depth tools, tips and techniques that healthy businesses will need to stay on top. Use a simple tool to assess just how vulnerable to disruption your company is Read case studies, research and trend reports that highlight real-world examples to complement the book’s concepts Understand the four forms of disruption, namely widescale automation, empowered consumers, unconventional competition and emerging generations Apply the 9 keys to future-proof your business against disruption and make it impervious to change The time to act is now for the businesses who want to keep their edge, and How to Prepare Now for What’s Next is the guide to continue thriving.