Since its acquisition and rebranding in 2018, TikTok has become one of the fastest growing platforms in the world. Moreover, it's the first Chinese-developed platform to find mainstream international success, carving its own niche in the global short video industry. In the first comprehensive exploration of TikTok, Kaye, Zeng, and Wikström provide a history of the emergent genre of short video and situate the platform within the cultures and controversies that have accompanied its dramatic growth. They provide an extensive overview of TikTok's functions and uses, the diverse markets in which the platform operates, and the issues of governance that have impacted its expansion. Once thought to be 'just for kids', the authors illustrate how TikTok is further transforming platform cultures and the dynamics of broader creative industries. TikTok, the authors argue, represents an evolutionary step in the way culture is produced and consumed on digital platforms. This timely book is essential reading for students and scholars in media and communication studies and for anyone who has been captivated by the global growth of TikTok and short video.

TikTok is a social media platform that allows users to create and share short-form videos, typically set to music. It has become increasingly popular among younger audiences, with over 800 million active users worldwide. The app's algorithmic feed shows users content that is tailored to their interests and behavior, making it an addictive and highly engaging platform. TikTok has also become a hub for creativity and self-expression, with users often showcasing their talent in music, dance, and comedy. The app has also faced controversy over its handling of user data and potential security risks, leading to calls for greater regulation and oversight. Despite these concerns, TikTok remains one of the most popular social media platforms in the world today, with a growing influence on modern youth culture.

TikTok Broadway: Musical Theatre Fandom in the Digital Age explores how TikTok has revolutionized musical theatre fandom and democratized musical theatre fan cultures and spaces. The book argues that TikTok has created a new canon of musical theatre thanks to the way virality works on the app, expanding musical theatre into a purely digital realm that spills into other, non-digital aspects of U.S. popular culture.

Attention TikTok enthusiasts and aspiring stars! Are you ready to unlock the secrets to TikTok fame and fortune? Introducing "30 Days to TikTok Fame: A Step-by-Step Guide to Captivating Audiences and Securing Fortune!" This comprehensive ebook is your ultimate roadmap to skyrocketing your TikTok presence, captivating audiences, and harnessing the power of this incredible platform to secure the fame and fortune you've always dreamed of. Inside this power-packed guide, you'll discover a treasure trove of proven strategies, expert tips, and insider secrets that will set you on the path to TikTok stardom. Whether you're a newbie seeking to make your mark or an experienced TikTok creator looking to take your content to the next level, this ebook is your ultimate companion. The time is now to seize your TikTok dreams and make them a reality. With "30 Days to TikTok Fame" as your trusted guide, you'll have the knowledge, tools, and roadmap to captivate audiences, build a loyal fan base, and secure the fame and fortune you deserve. Don't let this opportunity pass you by! Start your journey to TikTok stardom today. Click the link below to get your hands on "30 Days to TikTok Fame: A Step-by-Step Guide to Captivating Audiences and Securing Fortune!" and get ready to unleash your TikTok superstar potential. Are you ready to shine bright and become the next TikTok sensation? The fame and fortune you've always dreamed of are just a click away. Get your copy now and let the TikTok journey begin!

TikTok is a highly creative platform, and it definitely rewards those who often create and post! It's ideal two to three times a day, if you really want to gain popularity on TikTok, you won't cut it once a week. So, in just two months, I've gone from zero to 10K followers!” - Sharn Rayment, multimedia freelance producer. You definitely have to embrace and commit to using TikTok to the fullest extent possible to create a content backlog for the for-you page. As for younger and older generations, TikTok has democratized creativity and social media. The app has the highest rate of follower engagement across 100,000 user profiles sampled in an Influencer Marketing Hub online research project. If marketers merely consider it as a "dancing device" and don't change their approach to include TikTok content, they'll be really bitter in a couple of years. Watching Instagram influencers repurpose Instagram content to TikTok at the start of lockdown shows the polished advertising on this site doesn't wash. We always noticed when Instagram stories came up, there was a trend for shorter, more digestible content. Yet TikTok proves that users can return for more when you get the form of content right. According to official figures from TikTok, its customers remain faithful and are starting to return to the app. In fact, 90% of users use the app several times a day. Overall, TikTok is asking us to reconsider the way our content is strategized. I do hope these tips givse you some ideas on how to handle TikTok and the way you prepare and create your content in general.

Are you struggling to establish your online presence in this die-hard competitive marketing realm? If you want to double your conversion rates, you need to instantly switch to upgraded social media channels in lieu of other counterparts… Believe it or not, but Social Media Marketing helps to bring your audience together and boosts conversions by establishing stronger customer engagement. So, if you are looking for something like targeting the right audience using age, gender, location, interests, and more. Creating custom and lookalike audiences to reach people like your existing customers. TikTok Ads It Is! TikTok Attracts Gen Z & Young Millennials. Remarkably, In Q2 of 2022, TikTok surpassed 1 billion monthly active users. So, TikTok has a considerable amount of business focus and has an audience worth paying attention to. A 700% increase - 24% of marketers consider TikTok influential for reaching their business goals, which was just 3% last year. Additionally, 65 % of advertisers who buy paid advertisements on social networks use TikTok. Check the Stats below: TikTok has 1 billion global daily active users. In-Feed ads on TikTok achieve 23% higher detail memory than TV ads. 71% of TikTokers say that Top View ads, which have a longer run time, successfully capture their attention. Ad content created for TikTok and in partnership with creators has a 93% higher engagement rate. 67% of users say TikTok inspires them to shop— even when they weren’t planning to do so. 52% of TikTok users in the U.S. said that advertisements they saw on the platform were fun and engaging. 36% of consumers want to learn about products through short-form videos like TikToks or Reels. So, If you haven’t tried TikTok Advertising or do not use it to its full potential, then you need to consider it now! You can expand your company's recognition and increase your success quickly. You can target specific people, choose how much you will spend and when the advertisement will run, then launch your campaign and begin earning. It’s time to get set & tap into this remarkable social media platform to Develop a Strong Reputation, Increase Visibility on the Web and Boost Up your Sales. But The Problem Is… You Can’t Just Create a TikTok Ad or Run campaigns and easily define your target audience or become famous overnight… Despite being user-friendly, TikTok envelops a large marketing base that needs to be correctly comprehended and implemented to leverage optimum benefits… Thus, any loophole or inaccurate technique may land you into trouble or make you throw up the towel… Taking the right approach can lead you to drive innumerable leads and drive higher sales to earn truck-loads of cash…in No Time! This guide contains worthwhile tips and tricks to master all strategies of leveraging TikTok Ad to its fullest potential. It is the latest, fully researched, and enables you to enhance the engagement levels of the audience and drive uninterrupted traffic. If you’ve primarily relied on other social media for your advertising efforts, TikTok is a great alternative to add to your mix. With useful features such as TikTok Ads Campaigns and a range of tools, TikTok has exclusive opportunities. And this awesome training course will help you to make consistent profits from TikTok. Even if you’re setting up your ad from scratch, it should take only a few hours to go from nothing to a money-making magnet.

Any organization worth its salt would have a thriving story to tell. The COVID-19 pandemic has brought incredibly disruptive challenges to organizations worldwide. Lest be labeled as wanting because of the magnitude of the problems that beset, business and educational organizations must take it upon themselves to discover and present to the world the novel management practices that arose out of the problems that these organizations have experienced. This book provides management cases that deal with the organization’s implicit challenges and, at the same time, the best practices that have positively affected the growth of the business or organizational enterprise. Educators and trainers of today will benefit from this book in their teaching of management cases. The book integrates global issues with a local flair to provide practical experiences in various business and educational settings during the pandemic. The cases include scope within change management, organizational development, human resource management, organizational behavior, corporate social responsibility, innovation, sustainability, educational management, supply chain management, business ethics, and strategic management.

Partisan Rhetoric and Polarization: The Year in C-SPAN Archives Research, Volume 10 features chapters written from a variety of perspectives that address divisions in American politics. The topics range widely, including TikTok, abortion, the middle class, the January 6 riot, and partisan rhetoric in Congress. The unifying theme of the volume is that each author uses C-SPAN videos to examine how members of Congress and other elites speak and act on these issues. Two other thoughtful pieces examine Supreme Court justices speaking off the bench and emotional reactions in presidential debates. Partisan Rhetoric and Polarization provides context to understand how the partisan split in American politics is reflected and evidenced in even the highest political institutions: Congress, the presidency, and the Supreme Court.

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This 5-volume HCII-DUXU 2023 book set constitutes the refereed proceedings of the 12th International Conference on Design, User Experience, and Usability, DUXU 2023, held as part of the 24th International Conference, HCI International 2023, which took place in Copenhagen, Denmark, in July 2023. A total of 1578 papers and 396 posters have been accepted for publication in the HCII 2023 proceedings from a total of 7472 submissions. The papers included in this volume set were organized in topical sections as follows: Part I: Design methods, tools and practices; emotional and persuasive design; Part II: Design case studies; and creativity and design education; Part III: Evaluation methods and techniques; and usability, user experience and technology acceptance studies; Part IV: Designing learning experiences; and chatbots, conversational agents and robots: design and user experience; Part V: DUXU for cultural heritage; and DUXU for health and wellbeing.