Tourism Marketing In East And Southeast Asia

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Despite the increased research interest in tourism in Asia, most research has focused on the key destinations (China, Macau, Hong Kong, Thailand), while neglecting other destinations which are less well explored. Little is known about the marketing efforts and practices, along with the successes and challenges, countries in the East and Southeast Asia have been experiencing. This book aims to address this oversight by exploring the marketing approaches, techniques and tools used by various countries in the region both collectively and individually to manage their tourism offerings and position them in the global tourism market: China, Hong Kong, Indonesia, Japan, Korea, Macau, Mongolia, Myanmar, Vietnam. The book will be of interest to tourism marketing researchers, practitioners, academics, undergraduate and postgraduate students who will find these insightful contemporary case studies useful in the classroom.

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Genre : Travel
Author : Stylidis, Dimitrios
Publisher : CABI
Release : 2022-12-19
File : 238 Pages
ISBN-13 : 9781800622142


Dark Tourism And Pilgrimage

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In recent years there has been a growth in both the practice and research of dark tourism; the phenomenon of visiting sites of tragedy or disaster. Expanding on this trend, this book examines dark tourism through the new lens of pilgrimage. It focuses on dark tourism sites as pilgrimage destinations, dark tourists as pilgrims, and pilgrimage as a form of dark tourism. Taking a broad definition of pilgrimage so as to consider aspects of both religious and non-religious travel that might be considered pilgrimage-like, it covers theories and histories of dark tourism and pilgrimage, pilgrimage to dark tourism sites, and experience design. A key resource for researchers and students of heritage, tourism and pilgrimage, this book will also be of great interest to those studying anthropology, religious studies and related social science subjects.

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Genre : Business & Economics
Author : Daniel H. Olson
Publisher : CABI
Release : 2019-12-21
File : 282 Pages
ISBN-13 : 9781789241877


The Routledge Companion To Media And Tourism

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The Routledge Companion to Media and Tourism provides a comprehensive overview of the research into the convergence of media and tourism and specifically investigates the concept of mediatized tourism. This Companion offers a holistic look at the relationship between media and tourism by drawing from a global range of contributions by scholars from disciplines across the humanities and social sciences. The book is divided into five parts, covering diverse aspects of mediatization of tourism including place and space, representation, cultural production, and transmedia. It features a comprehensive theoretical introduction and an afterword by leading scholars in this emerging field, delving into the ways in which different forms of media content and consumption converge, and the consequential effects on tourism and tourists. The collection is an invaluable resource for students and scholars of tourism studies, cultural studies, and media and communication, as well as those with a particular interest in mediatization, convergence culture, and contemporary culture.

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Genre : Business & Economics
Author : Maria Månsson
Publisher : Routledge
Release : 2020-07-07
File : 599 Pages
ISBN-13 : 9780429772832


Tourism Marketing

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This book provides a thorough and detailed understanding of tourism marketing principles and practice within the context of inter- organisational collaboration.

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Genre : Business & Economics
Author : Alan Fyall
Publisher : Channel View Publications
Release : 2005
File : 406 Pages
ISBN-13 : 187315089X


Tourism Marketing

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Tourism Marketing: A Strategic Approach presents a variety of practical application tools, skills, practices, models, approaches, and strategies that are proving themselves effective in tourism marketing. The volume considers overall infrastructure, socioeconomic conditions, and modern tourism business infrastructure in discussing the efficiency of good strategies and practices and their impact on business and economic growth. Tourism is one of the fastest growing industries, and in the next few decades, it will play a role in many fields, such human resources, national economic growth, and more.

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Genre : Business & Economics
Author : Nilanjan Ray
Publisher : CRC Press
Release : 2017-09-01
File : 330 Pages
ISBN-13 : 9781771884716


Tourism In Southeast Asia

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Make the most of the potential for tourism and hospitality in Southeast Asia! Tourism is known as the world's fastest growing industry, but until now there has been precious little published on the industry as it relates to Southeast Asia and Indo-China. Tourism in Southeast Asia: A New Direction focuses on the remarkable growth in international tourism seen in that region in recent years. Some of the topics explored in Tourism in Southeast Asia: A New Direction are: cross-border cooperation ecotourism opportunities for local communities existing tourism organizations the vulnerability of current tourism policies and suggestions for change the impacts of tourism on local communities the flow of tourism between Australia and Southeast Asia collaborative tourism marketing the growth and development of the cruise line industry in Southeast Asia While the state of the industry's growth and development varies greatly from one country in the region to another, all face the challenge of fostering financially and environmentally sustainable tourism. This volume sheds light on the confusing issues of tourism development, marketing, and management in Southeast Asia and Indo-China. Here is the essential guide to the exploding tourism and hospitality industries in Southeast Asia and Indo-China. You will discover unique cultural aspects of various countries in the region and the impact they can have on tourism and hospitality, as well as industry overviews and current and anticipated trends.

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Genre : Business & Economics
Author : Kaye Sung Chon
Publisher : Routledge
Release : 2013-07-04
File : 191 Pages
ISBN-13 : 9781136386848


Vientiane

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Providing insights into this neglected Southeast Asian city, this interesting book interprets Vientiane’s landscape - physical as well as imagined - as a reflection of key aspects of Lao geo-political history, the nature of Lao urbanism, and its critical relation to constructions of Lao identity in the contemporary period. It is argued that the patterns of change seen through Vientiane’s past embody the key political and economic processes and transformations impacting on the people of Laos. The Lao urban past has rarely been an object of attention by scholars. Laos, in fact, is continually portrayed as a rural backwater, marginal to the dynamic trends affecting most of the Southeast Asian mainland. In contrast to these persistent and static portrayals of Laos as a tiny landlocked backwater, with no significant urban present or past, the authors aim to document, explain and evaluate the significance of the Lao urban landscape. Focusing on the theme of Vientiane’s ‘marginality’ in its various forms, the book interprets this apparent marginality as an historically-produced phenomenon resulting from geo-politics dating from the pre-colonial period and extending into the post-colonial period. Drawing on a wide range of research materials, Vientiane is the first work of its kind on this ignored city.

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Genre : Architecture
Author : Marc Askew
Publisher : Routledge
Release : 2006-12-07
File : 339 Pages
ISBN-13 : 9781134323647


Tourism In South And Southeast Asia

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'Tourism in South and South East Asia' is a comprehensive and solid introduction to tourism in South and South East Asia with a specific appeal both to institutions in the region, and other institutions who wish to expose students to one of the most dynamic tourism regions in the world. Despite downturns in outbound tourism (due to the current economic crisis), inbound tourism from outside the region has continued to increase with governments placing more emphasis on the economic significance of tourism than ever. 'Tourism in South and South East Asia' is the first tourism book to deal comprehensively with the implications of the Asian economic crisis for tourism. With South and South East Asia set to be the fastest growing area of tourism activity in the world well into the next century, 'Tourism in South and South East Asia' is an essential text for students both within and outside of this region. Dealing with concepts, themes and issues which are pertinent to tourism development, planning, marketing and management; these two internationally known authors have produced an authoritative text that covers all aspects of this topic through the use of illustrative and relevant case studies.

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Genre : Business & Economics
Author : C. Michael Hall
Publisher : Routledge
Release : 2012-10-12
File : 304 Pages
ISBN-13 : 9781136002250


Tourism Planning And Development In Eastern Europe

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Three decades ago, the hypermobility of tourists from the days before the global pandemic was truly unthinkable in Eastern Europe. The borders were closed and the region isolated from the rest of the world. Despite an extraordinary transformation of tourism in the area since, Eastern Europe remains under-explored in tourism studies. This book fills the gap by outlining contemporary strategies for tourism development in post-socialist countries, considering the opportunities and challenges as well as the initiatives and approaches to sustainability. Illuminating the various economic, socio-cultural and environmental impacts that tourism has created, this book is a valuable reference for researchers and students of tourism and related disciplines, as well as anyone interested in the development of Eastern Europe.

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Genre : Business & Economics
Author : Hania Janta
Publisher : CABI
Release : 2022-08-25
File : 172 Pages
ISBN-13 : 9781800620339


Tourism And The Less Developed World

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Many less developed countries are expanding their tourism industries and these are seen to be crucial to their economic development. Yet such activities can also create social, cultural and environmental problems.This book provides a review of many of the key issues involved in tourism in developing countries and presents a range of case studies. These are interpreted from a perspective of the sociology and anthropology of development. Case study chapters are presented from Africa, Asia, the Caribbean, Latin America and Oceania. The book provides essential reading for advanced students and researchers in tourism and development studies.

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Genre : Business & Economics
Author : David Harrison
Publisher : CABI
Release : 2001
File : 286 Pages
ISBN-13 : 9780851997049