Digital is more than just technology, it's total business transformation. With the growing influence of marketing technology as a driver of change, this book provides a roadmap to business transformation through digital marketing. Digital is not a choice; it is a strategic imperative. The currency of this new book is integration: The integration of values and digital mindset with strategy and tactics -- This book will help executives and managers understand the direct impact of organizational values and digital mindset on digital marketing strategy and tactics, and why they must learn to seamlessly integrate values and mindset for competitive advantage in the digital age. The integration of mindset with culture, structure, and innovation -- Digital Transformation begins with the adoption of a digital mindset and the infusion of this mindset throughout the company culture. The transformed culture of continuous innovation will require changes in organizational design and structure. The integration of digital mindset with the customer experience -- To provide optimal customer experiences, organizations must learn how to view all initiatives through the lens of the always-on digital consumer. Adopting a digital mindset will help managers and executives lead the transition to customer-centric business models. The integration of customer experience into the marketing function, which is the essence of integrated digital marketing (IDM) -- It's not enough to respond to your customer's needs; you must listen to their feedback and actions and respond in a timely manner. IDM offers an overarching strategic framework for businesses enhance the customer experience at every stage of the buyer journey. The integration of broad data into business decision making and evaluation and the IDM process -- Broad data is meaningless unless it is made actionable through proper application. It is critically important to integrate customer data with digital marketing initiatives and offer strategies for refining data to improve its operational relevance and optimize marketing initiatives. The culmination of a successful IDM strategy leads the organization down the path to digitally driven business transformation. Digital disruption is hastening the integration of IT and marketing at all levels. Digital is a catalyst for organization-wide business transformation including culture, communications, and business processes. IDM provides the strategic framework for implementing a customer-centric approach throughout the organization.

​Inspired by a new, transformative era in human and business relations, this book provides a unique perspective on the business transformation that results from the collaboration between suppliers and their strategic customers. It is all about guiding organizational change and business transformation, starting with sales itself. Companies choosing this approach can make a significant and meaningful difference with strategic customers, moving beyond the competition. By challenging existing business assumptions and creating new perspectives on the marketplace, organizations can increase value across traditional company borders, making the (business) world a better place in the process. Both thought-provoking and practical, this management book integrates academic insights, real life examples and best practices of business transformation. It is a must-read for business leaders aiming to make a difference. "Integrating with your strategic customers beyond a transactional sales relationship is key for shaping new markets, developing your brand, and leveraging your strategic relationships. If sales and profitability with strategic accounts are to grow beyond the average, a change in mindset from seeing sales as an “outside” to an “inside” job is required to truly create a win-win relationship. Kotler/Dingena/Pfoertsch’s “Transformational Sales” provides hands-on insights and tools needed for companies who truly want to achieve this transformation." Marc Hantscher, CEO and President Asia-Pacific, BSH Home Appliances Pte. Ltd. Singapore "The more profoundly and systematically B2B companies familiarize themselves with and accommodate their customers’ functional, emotional and strategic needs, the more powerful they are on the market. Top brands are professionally and passionately tuned in to their customers. Sales, Project Management, Marketing, R&D, Production and Purchasing work in concert to drive customer success, always with an eye to the future. This book presents illustrative cases, highlighting how champions have scaled up their business." Achim Kuehn, CMO Herrenknecht AG, Schwanau, Germany

Digital Technologies are impacting society in the 21st century the same way the industrial technologies impacted society in the 20th century. They are dramatically changing consumer behavior and expectations which is resulting in traditional industries being disrupted, traditional businesses being displaced and new industries being created. Executives of traditional companies must transform their business models to survive in the digital economy. In this book author Lynda J Roth - describes how technology has been transforming society over the past 200 years and why the current digital technologies are so disruptive - explains the digital technologies that are fueling the digital economy with stories of successful business applications - describes the 7 key mistakes business executives are making in their digital transformation - details the 5 key steps to a successful transformation from a traditional 20th century business to a thriving 21st century digital business.

Using Ghana as a case study, this work integrates economic and political analysis to explore the challenges and opportunities of Africa's growth and transformation.

Achieve best practices in supply chain management Much is being written about global supply chain and sourcing options emerging in today's marketplace. Transforming supply chain management to achieve operations excellence is a mandate for many companies globally. Supply Chain Transformation walks you through this potentially difficult process and gets you started on the journey. Much more than just a how-to book, it's a why-to book that is as compelling for any business person as it is for supply chain management professionals. This book provides an invaluable road map to companies looking to transform their supply chains and organizations to achieve best practice results, beginning with guidance on how to make the case for change. Change is inevitable; growth is optional. Includes real world cases and illustrations Offers a step-by-step road map to transforming your supply chain Explains how to obtain "senior management" commitment to transformation Covers sourcing, production, and logistics process integration points with product development, marketing, sales, and finance processes as well as emerging technologies (RFID, Cloud computing, telematics, ERP, GPS/LBS & others) One of the biggest hurdles to supply chain transformation is overcoming a culture that is resistant to change. Supply Chain Transformation helps you understand the cultural resistance and evaluate where change is needed most, and then develop the game plan for overcoming resistance to achieve best practice results.

The business world today is changing at a breakneck pace. Traditional management practices need help keeping up with the uncertainties and complexities of the digital age. Leaders face a lot of pressure to innovate, adapt, and drive transformative change within their organizations. However, they need more than just conventional wisdom to navigate this terrain. A deep understanding of emerging technologies like artificial intelligence (AI) and their practical applications in management is essential. Generative AI for Transformational Management offers a compelling solution to these challenges. This book provides a roadmap for leveraging AI to drive organizational transformation by exploring the intersection of generative AI and visionary leadership. By examining real-world case studies and practical applications, readers can learn how AI can be integrated into leadership practices to promote innovation and proactive decision-making and effectively navigate the complexities of the digital age.

The proceedings of the "Economics and Business Competitiveness International Conference" (EBCICON) provides a selection of papers, either research results or literature reviews, on business transformation in the digital era. Nine major subject areas, comprising accounting and governance, customer relations, entrepreneurship, environmental issues, finance and investment, human capital, industrial revolution 4.0, international issues, and operations and supply chain management are presented in the proceedings. These papers will provide new insights into the knowledge and practice of business and economics in the digital era. Therefore, parties involved in business and economics such as academics, practitioners, business leaders, and others will be interested in the contents of the proceedings.