Already a significant human factor issue, trust is an especially hot topic in today's business world where so much of the contact is virtual. Providing the first elaboration on this subject, the authors conduct an interdisciplinary investigation into the many facets of trust as they relate to the design and management of virtual business environmen

Trust is a pervasive catalyst of human and business relationships that has inspired interest in researchers and practitioners alike. It has been shown to enhance engagement, communication, organizational performance, and online activities. Despite its role to cultivate cooperation, knowledge-sharing, and innovation, trust through digital means or even trust in digital media has presented new opportunities and challenges in society. Examples include a wider and faster dissemination of trust-influencing messages, and richer options of digital cues that engage, disrupt, or even transform how trust is formulated. Despite that, trust helps people to live through risky and uncertain situations, and the many capabilities enabled on the digital platforms have made the formation and sustaining of trust very different compared to traditional means. Trust in today’s digital environment plays an important role and is intertwined with concepts including reliability, quality, and privacy. This book aims to bring together the theory and practice of trust in the new digital era and will present theoretical and practical foundations. Trust is not given; we must work to build it, but it is a very fragile and intangible asset once built. It is easy to destroy and challenging to rebuild. Researchers, academics, and students in the fields of management, responsibility, and business ethics will gain knowledge on trust and related concepts, learn about the theoretical underpinnings of trust and how it sustains itself through digital dissemination, and explore empirically validated practice regarding trust and its related concepts.

COLLABORATIVE NETWORKS Becoming a pervasive paradigm In recent years the area of collaborative networks is being consolidated as a new discipline (Camarinha-Matos, Afsarmanesh, 2005) that encompasses and gives more structured support to a large diversity of collaboration forms. In terms of applications, besides the “traditional” sectors represented by the advanced supply chains, virtual enterprises, virtual organizations, virtual teams, and their breading environments, new forms of collaborative structures are emerging in all sectors of the society. Examples can be found in e-government, intelligent transportation systems, collaborative virtual laboratories, agribusiness, elderly care, silver economy, etc. In some cases those developments tend to adopt a terminology that is specific of that domain; often the involved actors in a given domain are not fully aware of the developments in the mainstream research on collaborative networks. For instance, the grid community adopted the term “virtual organization” but focused mainly on the resource sharing perspective, ignoring most of the other aspects involved in collaboration. The European enterprise interoperability community, which was initially focused on the intra-enterprise aspects, is moving towards inter-enterprise collaboration. Collaborative networks are thus becoming a pervasive paradigm giving basis to new socio-organizational structures.

This edited Promotion and Marketing Communications book is an original volume that presents a collection of chapters authored by various researchers and edited by marketing communication professionals. To survive in the competitive world, companies feel an urge to achieve a competitive advantage by applying accurate marketing communication tactics. Understanding marketing communication is an essential aspect for any field and any country. Hence, in this volume there is the latest research about marketing communication under which marketing strategies are delicately discussed. This book does not only contribute to the marketing and marketing communication intellectuals but also serves different sector company managerial positions and provides a guideline for people who want to attain a career in this field, giving them a chance to acquire the knowledge regarding consumer behavior, public relations, and digital marketing themes.

Trust and Artificial Intelligence: Development and Application of AI Technology explores the crucial role of trust in the development and application of artificial intelligence (AI) technology. The book discusses the challenges and opportunities associated with building trust in AI systems and highlights the importance of transparency, accountability, and ethics in creating trustworthy AI. Drawing on the latest research and case studies, the book provides valuable insights and practical strategies for building trust in AI that can be applied by developers, policymakers, and end-users. It is a must-read for anyone interested in the intersection of technology and society and the future of artificial intelligence. Across its two distinct sections, the book delves deep into both theoretical frameworks and real-world applications. Section I, "Trust in Artificial Intelligence Technology," comprises 12 insightful chapters, each shedding light on different aspects of trust in AI. From ethical considerations and the credibility of AI systems to the intricacies of blockchain technology and digital therapists, the book offers a kaleidoscope of perspectives, showcasing how trust shapes and is shaped by AI advancements. Section II, "Trust in Artificial Intelligence Technology Applications," extends the discourse to practical implications and case studies. With 12 additional chapters, it scrutinizes the impact of AI on diverse sectors such as healthcare, agriculture, the labor market, and online shopping. It contemplates the trust dynamics in neural networks, public sector AI, and the burgeoning field of last-mile logistics. The book is more than just an academic text; it is a vital conversation starter in the ever-evolving discourse of AI. It challenges us to rethink our relationship with technology, underlining the critical role of trust in harnessing the full potential of AI for a better, more efficient, and ethically sound future.

Annotation Twenty essays present current research on knowledge management as related to effective design of new organization forms. The first section of the book covers frameworks, models, analyses, case studies and research on the integration of knowledge management within virtual organizations, virtual teams and virtual communities of practice. Themes covered in this section include business model innovation; design of virtual organization forms; net-based models; techniques for enabling knowledge capture, sharing and transfer; and collaboration and competition at intra- and inter-organizational levels. The focus of the second half is on key success factors that are important for realizing virtual models of business transformation. Topics include the role of organizational control systems, the role of internal and external employees and customers in creation of organizational knowledge, and information quality issues. Annotation c. Book News, Inc., Portland, OR (booknews.com).

Human resources management is essential for any workplace environment and is deemed most effective when a strategic focus is in place to ensure that people can facilitate that achievement of organizational goals. But, effective human resource management also contains an element of risk management for an organization which, as a minimum, ensures legislative compliance. Human Resources Management: Concepts, Methodologies, Tools, and Applications compiles the most sought after case studies, architectures, frameworks, methodologies, and research related to human resources management. Including over 100 chapters from professional, this three-volume collection presents an in-depth analysis on the fundamental aspects, tools and technologies, methods and design, applications, managerial impact, social/behavioral perspectives, critical issues, and emerging trends in the field, touching on effective and ineffective management practices when it comes to human resources. This multi-volume work is vital and highly accessible across the hybrid domain of business and management, essential for any library collection.

Encyclopedia of E-Leadership, Counseling and Training offers an in-depth description of key terms and concepts related to different themes, issues, and trends in educational leadership, counseling, and technology integration in modern universities and organizations worldwide. This three volume work serves as an exhaustive compendium of expertise, research, skills, and experiences. Authors with a background in education, leadership, counseling, management, human resource development, or adult education have helped to encourage the education and training of potential leaders with this scholarly work.

This work explores everyday face-to-face interactions between expatriate and host national employees in cross-cultural offices of transnational organizations and corporations. Applying the concepts of cosmopolitanism, social capital, and network theory, the book highlights both “closure” and “openness” in interpersonal interactions thus presenting more nuanced ways of understanding employees’ transnational business/social connections. It also offers useful suggestions, such as the importance of developing a sense of respect for each other, for those who work in transnational office environments in both home and host societies. The author based her findings on one year of intensive fieldwork in Indonesia, which provides an intimate look at the transnational relationships between Japanese expatriate employees and Indonesian host national co-workers. Social science and international business scholars will embrace this ethnographic study of the relationships formed by these professional migrations.

Electronic business plays a central role in the economy, facilitating the exchange of information, goods, services, and payments. It propels productivity and competitiveness and is accessible to all enterprises, and as such, represents an opportunity also for SME competitiveness. E-Business Issues, Challenges and Opportunities for SMEs: Driving Competitiveness discusses the main issues, challenges, opportunities, and solutions related to electronic business adoption, with a special focus on SMEs. Addressing technological, organizational, and legal perspectives in a very comprehensive way, this text aims to disseminate current developments, case studies, new integrated approaches, and practical solutions and applications for SMEs.