It is, however a story that scholars have written about only on the periphery and of which most sports fans know little.

This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament. Together, these four volumes offer a comprehensive and authoritative overview of the state of sports management and marketing today, providing an invaluable print or online resource for student researchers.

This text considers such topics as the constitutional problem of due process when an athlete, coach, or team is excluded from competition; the primary issues arising in sports injury litigation; legal approaches to sex discrimination in athletics; the regulation of academic standards in intercollegiate athletics; and others.