A trivia book covering the entire spectrum of Star Trek lore.

This book provides a wide-range of Star Trek treasures you can appreciate whether you're a devoted Trekkie or a novice collector of this epic American science-fiction franchise. Then the pages of this spectacular guide, you'll discover more than 1,500 color photos including memorabilia direct from Paramount Studios warehouses. In addition, you'll enjoy chapters covering more than 40 years of Star Trek action figures, lunch boxes, games, pins, posters, uniforms, original scripts and countless other items, all with identifying details and current market values.

The ultimate word book for aspiring intellectuals! The most compendious collection of words for aspiring scholars, this book helps you hold your own in intellectual discourse. Featuring 2,400 sophisticated, obscure, and obtuse terms, each page provides you with the definitions you need to know to lock academic horns with the clerisy. From antebellum and eleemosynary to impasto and putative, you will quickly master hundreds of erudite phrases that will improve your conversational elegance. Complete with definitions and sample sentences for each entry, The Big Book of Words You Should Know to Sound Smart will elevate your lexicon as you impress the susurration out of the perfervid hoi polloi.

THE DEFINITIVE BIOGRAPHY OF WILLIAM SHATNER IS BACK—IN A SUPER-EXPANDED MILLENNIUM EDITION! This updated edition of The Encyclopedia Shatnerica is your complete guide to the life and work of William Shatner—actor, singer, writer, director, horseman, game show host, and legendary Hollywood lothario. Hop aboard the Starship Irreverent as certified “Shatnerologist” Robert Schnakenberg documents every aspect of The Great One’s career, including: • More than fifty years of major film, TV, and stage appearances—from The Twilight Zone and Star Trek to T. J. Hooker and Boston Legal • Shatner’s many musical misadventures—including his legendary covers of “Rocket Man” and “Lucy in the Sky with Diamonds” • Scandalous allegations and scathing anecdotes from Star Trek costars Plus more girdle, divorce, and toupee trivia than you can shake a phaser at! Fully updated for the first time in ten years, with all-new material on Denny Crane, Nerine Kidd, Iron Chef USA, and more, The Encyclopedia Shatnerica remains the definitive biography of an entertainment icon.

The classic guide to copywriting, now in an entirely updated fourth edition This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention—and sell more products. Among the tips revealed: * 8 headlines that work--and how to use them * The 5-step “Motivating Sequence” for generating more sales and profits * 10 tips for boosting landing page conversion rates * 15 techniques to ensure your emails get high open and click-through rates * How to create powerful “lead magnets” that double response rates * The “4 S” formula for making your copy clear, concise, and compelling This thoroughly revised fourth edition includes all new essential information for mastering copywriting in the digital age, including advice on content marketing, online videos, and high-conversion landing pages, as well as entirely updated resources. Now more indispensable than ever, Robert W. Bly's The Copywriter's Handbook remains the ultimate guide for people who write or work with copy.

Fans of the cult classic television show Star Trek can test their knowledge of trivia and little-known facts about the original series, its sequels, the films based on the show, and Star Trek books, events, and products. Original.

This expanded edition goes beyond advice on making a living as a business writer to include the more creative forms of writing. There are new chapters on writing and selling poems, short stories, novels, and essays, plus a new section on cartooning. Existing chapters have been brought up to date. You learn to start, run, and build a freelance writing business doing whatever type of writing you prefer.

Proven techniques that maximize media exposure for your business A seasoned PR pro shows you how to get people talking When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz -- and build your bottom line. Discover how to * Map a winning PR strategy * Grab attention with press releases, interviews, and events * Cultivate good media relations * Get print, TV, radio, and Internet coverage * Manage a PR crisis