Webtoons—a form of comic that are typically published digitally in chapter form—are the latest manifestation of the Korean Wave of popular culture that has increasingly caught on across the globe, especially among youth. Originally distributed via the Internet, they are now increasingly distributed through smartphones to ravenous readers in Korea and around the world. The rise of webtoons has fundamentally altered the Korean cultural market due to the growth of transmedia storytelling—the flow of a story from the original text to various other media platforms, such as films, television, and digital games—and the convergence of cultural content and digital technologies. Fans can enjoy this content anytime and anywhere, either purely as webtoons or as webtoon-based big-screen culture. Understanding Korean Webtoon Culture analyzes webtoons through the lens of emerging digital cultures and discusses relevant cultural perspectives by combining two different, yet connected approaches, political economy and cultural studies. The book demonstrates the dynamics between structural forces and textual engagement in global media flows, and it illuminates snack-culture and binge-reading as two new forms of digital culture that webtoon platforms capitalize on to capture people’s shifting media consumption.

A comprehensive and critical introduction to understanding the Korean Wave (Hallyu) as a transnational media phenomenon. This book provides an accessible introduction to the Korean Wave—the rapid growth of local cultural industries and the global popularity of Korean popular culture over the past 30 years—providing historical, political, economic, and socio-cultural context to its initial rise and enduring popularity. Jin explores the transnational cultural flows of Hallyu across a variety of products and digital technologies—from television dramas, film, and K-pop to online games, and webtoons—and explains the process of cross-media convergence and the socio-political contexts behind the Hallyu phenomenon. He also explores how overseas fans and audiences advance K-pop fandom as social agents in different geo-cultural contexts. The book concludes by discussing if Hallyu can become a sustainable global popular culture beyond a fan-based regional cultural phenomenon. Each chapter features detailed contemporary case studies and discussion questions to enhance student engagement. This is essential reading for students of Media and Communication, Cultural Studies, Korean Studies, and Asian Studies, particularly those taking classes on popular culture and media, media and globalization, Korean popular culture, and East Asian culture.

Balancing leading scholars with emerging trendsetters, this Companion offers fresh perspectives on Asian cinemas and charts new constellations in the field with significance far beyond Asian cinema studies. Asian cinema studies – at the intersection of film/media studies and area studies – has rapidly transformed under the impact of globalization, compounded by the resurgence of a variety of nationalist discourses as well as counter-discourses, new socio-political movements, and the possibilities afforded by digital media. Differentiated experiences of climate change and the COVID-19 pandemic have further heightened interest in the digital everyday and the renewed geopolitical divide between East and West, and between North and South. Thematized into six sections, the 46 chapters in this anthology address established paradigms of scholarship and viewership in Asian cinemas like extreme genres, cinephilia, festivals, and national cinema, while also highlighting political and archival concerns that firmly situate Asian cinemas within local and translocal milieus. Underrepresented cinemas of North Korea, Bangladesh, Laos, Indonesia, Malaysia, Taiwan, Thailand, and Cambodia, appear here amidst a broader cross-regional, comparative approach. An ideal resource for film, media, cultural and Asian studies researchers, students, and scholars, as well as informed readers with an interest in Asian cinemas.

Korea’s Platform Empire explores the evolution of digital platforms in South Korea’s media sphere, and their global political, economic, cultural, and technological influence. With a focus on Korea in the context of the global platform revolution, the book takes a methodical look at the broader social implications and the impact on cultural production. The authors explore various facets of the media and cultural industries—looking beyond social media to news broadcasting and the music industry—and look at the policy and regulations behind this shifting technological advancement. This book will appeal to students and scholars working on media industries, digital media, platform studies, information and technology studies, Korean and East Asian media studies, and the creative and cultural industries.

Worm-Time challenges conventional narratives of the Cold War and its end, presenting an alternative cultural history based on evolving South Korean aesthetics about enduring national division. From novels of dissent during the authoritarian era to films and webtoons in the new millennium, We Jung Yi's transmedia analyses unearth people's experiences of "wormification"—traumatic survival, deferred justice, and warped capitalist growth in the wake of the Korean War. Whether embodied as refugees, leftists, or broken families, Yi's wormified protagonists transcend their positions as displaced victims of polarized politics and unequal development. Through metamorphoses into border riders who fly over or crawl through the world's dividing lines, they reclaim postcolonial memories buried in the pursuit of modernization under US hegemony and cultivate a desire for social transformation. Connecting colonial legacies, Cold War ideologies, and neoliberal economics, Worm-Time dares us to rethink the post-WWII consensus on freedom, peace, and prosperity.

As shown by the success of Squid Game and Parasite, South Korea’s film industry is producing films and original series for streaming services, film studios, and television stations worldwide. South Korea is now arguably considered one of the few countries outside the United States to have captivated the world’s hearts and minds through pop music, TV dramas, and film. Similarly, the exponential growth in the South Korean film industry has been mirrored by a growing body of industry and film policy forums and academic conferences in both the East and the West. The South Korean Film Industry is the first detailed scholarly overview of the South Korean film industry. The thirteen chapters discuss topics from short films to popular television series that have engaged global audiences. Contributors explore the major changes in South Korean film making, marketing, and in the international growth and popularity of South Korean films. By bringing together a wide range of academic specialists, The South Korean Film Industry situates the current scholarship on South Korean cinema within the ongoing theoretical debates in contemporary global film studies. This volume will be widely read in undergraduate and graduate classes related to Korean and East Asian studies, cinema and media studies, cultural studies, and communication studies. Moreover, many institutions offer dedicated modules on South Korean cinema, media, and popular culture, for which The South Korean Film Industry will be ideal.

The multiverse has portaled into the mainstream. Entering the Multiverse unpacks the surprising growth of the multiverse in media and popular culture today, and explores how the concept of alternate realities and parallel worlds has acted as a metaphor for centuries. Edited by leading media and popular culture scholar Paul Booth, this collection explores the many different manifestations of the multiverse across different genres, media, fan-created works, and cultural theory. Each chapter delves into different aspects of the multiverse, including its use as a metaphor, as a scientific reality, and as a media-industry strategy. Addressing the multiplicity of multiversal meanings through multiple perspectives and always with an eye toward engagement with contemporary cultural issues, the chapters also examine various distinctions and contradictions, in order to provide a strong basis for further thinking, writing, and research on the concept of the multiverse. Chapters in this collection tell the story of the multiverse in multiple realities: creative nonfiction, academic essay, screenplay, art, poetry, video, and audio essay. A compelling read for students, researchers, and scholars of media and cultural studies, film and media culture, popular culture, comics studies, game studies, literary studies, and beyond.

Cornerstone of the Nation is the first historical account of the complex alliance of military and civilian forces that catapulted South Korea’s conjoined militarization and industrialization under Park Chung Hee (1961–1979). Kwon reveals how Park’s secret program to build an independent defense industry spurred a total mobilization of business, science, labor, and citizenry, all of which converged in military-civilian forces that propelled an unprecedented model of modernization in Korea. Drawing on largely untapped declassified materials from Korea and personal interviews with contemporaneous participants in the nascent defense industry, as well as declassified US documents and other external sources, Kwon weaves together oral histories and documentary evidence in an empirically rich narrative that details how militarization shaped the nation’s rapid economic, technological, political, and social transformation. Cornerstone of the Nation makes the case that South Korea’s arms development under Park may be the most durable and yet least acknowledged factor behind the country’s rise to economic prominence in the late twentieth century. Through an analysis that simultaneously engages some of the most contested issues in Korean historiography, development literature, contemporary politics, and military affairs, this book traces Korea’s distinct pathway to becoming a global economic force.

Histories of remote islands around Japan are usually told through the prism of territorial disputes. In contrast, Takahiro Yamamoto contends that the transformation of the islands from ambiguous border zones to a territorialized space emerged out of multilateral power relations. Sakhalin, the Kuril Islands, Tsushima, the Bonin Islands, and the Ryukyu Islands became the subject of inter-imperial negotiations during the formative years of modern Japan as empires nudged each other to secure their status with minimal costs rather than fighting a territorial scramble. Based on multiarchival, multilingual research, Demarcating Japan argues that the transformation of border islands should be understood as an interconnected process, where inter-local referencing played a key role in the outcome: Japan’s geographical expansion in the face of domineering Extra-Asian empires.

In Strange Tales from Edo, William Fleming paints a sweeping picture of Japan’s engagement with Chinese fiction in the early modern period (1600–1868). Large-scale analyses of the full historical and bibliographical record—the first of their kind—document in detail the wholesale importation of Chinese fiction, the market for imported books and domestic reprint editions, and the critical role of manuscript practices—the ascendance of print culture notwithstanding—in the circulation of Chinese texts among Japanese readers and writers. Bringing this big picture to life, Fleming also traces the journey of a text rarely mentioned in studies of early modern Japanese literature: Pu Songling’s Liaozhai zhiyi (Strange Tales from Liaozhai Studio). An immediate favorite of readers on the continent, Liaozhai was long thought to have been virtually unknown in Japan until the modern period. Copies were imported in vanishingly small numbers, and the collection was never reprinted domestically. Yet beneath this surface of apparent neglect lies a rich hidden history of engagement and rewriting—hand-copying, annotation, criticism, translation, and adaptation—that opens up new perspectives on both the Chinese strange tale and its Japanese counterparts.