Healthy, Delicious Recipes with Plant Powered Protein Protein is the macronutrient that’s on the tip of everyone’s tongue these days, but a protein-rich diet doesn’t have to mean chowing down on giant bowls of beans or plates of egg whites—nor does it have to include meat, fish, or poultry. In this book, the Vegetarian Times editors set the protein story straight, showing you how to meet all your protein needs with delicious, satisfying, easy-to-prepare recipes that fit seamlessly into any lifestyle.

Print magazines were the original niche medium, creating communities long before the internet allowed audiences to find specialized content and interact with like-minded readers. Consumer magazines provided information, inspiration, empathy and advocacy for readers with specific goals and concerns. The targeted advertising business model of magazines was an early precursor of contemporary algorithms and metrics behind social media marketing. The cultural niches 20th century consumer magazines created and covered were powerful social influences on a wide variety of readers, from farmers to feminists, and covered everything from big ideas to political ideologies. With missions to serve specific readers and editors who were champions of their interests, even the most practical magazines were cultural influences well beyond their pages. This book is a curated collection of case studies that collectively shed light on the cultural niches that American consumer magazines of the 20th century covered and created. The chapters examine how cultural niches were cultivated, how they changed over time, and how they influenced broader cultural conversations. This sweeping view of 20th-century American magazines illuminates how this particular media form created, cultivated, and served specific communities, laying the groundwork for contemporary media forms to continue that role today.

The world's most comprehensive, well documented, and well illustrated book on this subject. With extensive subject and geographic index. 48 photographs and illustrations - mostly color. Free of charge in digital PDF format.

The world's most comprehensive, well documented and well illustrated book on this subject. With extensive subject and geographical index. 66 photographs and illustrations - mostly color. Free of charge in digital PDF format on Google Books.

Soy, often declared the miracle food of the new millennium, is the most popular and complete vegetable protein source in the world. Nutritionally packed and extremely versatile, soy and soy-based products provide a vast array of health benefits. Yet many people are still unsure how to use these foods in their everyday cooking. Virtues of Soy addresses this dilemma. Discover exactly why soy products such as tofu, tempeh, textured soy protein, soymilk, miso and soy flour are good for your health. Learn more than 169 delicious ways to incorporate these soy foods into your diet. Find out about soy's culinary history, evolution and nutritional breakdown. Based on solid scientific and medical research, Virtues of Soy explains how soy foods can lower cholesterol, fight heart disease, prevent strokes, reduce hypertension, inhibit certain cancers, ward off osteoporosis, moderate menopausal symptoms, ease PMS, regulate diabetes and control kidney disease. This guide thoroughly examines these medical conditions and extensively details soy's influence upon them. Presented in an easy to understand question and answer format, Virtues of Soy takes the mystery out of soy foods. It describes what the various soy products used in the recipes are, where to buy them, how much is needed to produce positive results, and which ones are best at improving these various medical conditions. This scrumptious collection of 169 truly tasty soy enriched recipes has simple to follow directions, and all are meat and dairy free. These original and creative recipes range from quick and easy comfort foods to elegant entertaining cuisine, and are perfect for anyone who wants to preserve or enhance their health. Whether young or old, male or female, vegetarian or non-vegetarian, this book will teach you how to implement a well-balanced, heart-healthy, anti-cancer, hormone-regulating and bone-strengthening diet. Not only is Virtues of Soy a practical health guide and magnificent cookbook, it is truly the only comprehensive soy reference manual you will ever need!

Vegetarianism seems to be increasing in popularity and acceptance in the United States and Canada, yet, quite surprisingly, the percentage of the population practicing vegetarian diets has not changed dramatically over the past 30 years. People typically view vegetarianism as a personal habit or food choice, even though organizations in North America have been promoting vegetarianism as a movement since the 1850s. This book examines the organizational aspects of vegetarianism and tries to explain why the predominant movement strategies have not successfully attracted more people to adopt a vegetarian identity.Vegetarianism: Movement or Moment? is the first book to consider the movement on a broad scale from a social science perspective. While this book takes into account the unique history of North American vegetarianism and the various reasons why people adopt vegetarian diets, it focuses on how movement leaders' beliefs regarding the dynamics of social change contributes to the selection of particular strategies for attracting people to vegetarianism. In the context of this focus, this book highlights several controversies about vegetarianism that have emerged in nutrition and popular media over the past 30 years.