Viral Language considers a range of different types of public communication and their discussion of the Covid-19 pandemic as a way to investigate health communication. The authors introduce and apply a range of approaches informed by linguistic theory to investigate experiences of the pandemic across a variety of public contexts. In doing so, they demonstrate how experiences of health and illness can be shaped by political messaging, scientific research, news articles and advertising. Through a series of case studies of Covid-related texts, the authors consider aspects of language instruction, information and innovation, showcasing the breadth of topics that can be studied as part of health communication. Furthermore, each case study provides practical guidance on how to carry out investigations using social media texts, how to analyse metaphor, how to track language innovation and how to work with text and images. Viral Language is critical reading for postgraduate and upper undergraduate students of applied linguistics and health communication.

The metaphor of contagion pervades critical discourse across the humanities, the medical sciences, and the social sciences. It appears in such terms as 'social contagion' in psychology, 'financial contagion' in economics, 'viral marketing' in business, and even 'cultural contagion' in anthropology. In the twenty-first century, contagion, or 'thought contagion' has become a byword for creativity and a fundamental process by which knowledge and ideas are communicated and taken up, and resonates with André Siegfried's observation that 'there is a striking parallel between the spreading of germs and the spreading of ideas'. In Contagious Metaphor, Peta Mitchell offers an innovative, interdisciplinary study of the metaphor of contagion and its relationship to the workings of language. Examining both metaphors of contagion and metaphor as contagion, Contagious Metaphor suggests a framework through which the emergence and often epidemic-like reproduction of metaphor can be better understood.

You read a book, you recommend it to a friend. That friend tells another friend. And another... until the book becomes this year's word-of-mouth sensation. This is the first to analyze the power of the 'pass-it-on' phenomenon, introducing us to the architects of the mightily efficient, money-spinning model known as the Viral Loop - the secret behind some of the most successful businesses in recent history. Outfits such as Google, eBay, Flickr and Facebook all employ the model at their core; all have seen their stock valuations skyrocket within years of forming. The genius lies in the model's reliance on replication: what's the point of using Facebook if none of your friends can see your profile, or using Flickr if you can't share your photos? Where's the joy in posting a video on YouTube if no one watches it? In creating a viral product that people want, need and desire, growth can, and will, take care of itself. Find out why the Loop will catch us all up, sooner rather than later...

Sheds light on the complex cultural politics that surround the promotion of breastfeeding at a time of global health crises

In a new era of global virology that requires novel methodologies to improve the comprehension of viruses and viral phenomena, Viral Behaviors explores the cultural, material, and artistic significance of viral agents. Across a rich variety of case studies stemming from different areas of interest-covering literature, the graphic arts and scientific visualization, as well as performance, installation and bioart-this book asks whether embracing the complexity of viruses, rather than obsessively measuring, dissecting, or precisely mapping their parts and manifestations, may provide new methodological directions in the intersection of scientific thinking and artistic practice. The book examines the struggles and successes of science and technology to tame the elusive nature and behavior of viruses, and the potential of art-based and cross-disciplinary collaborations to better communicate their complex making and intense entanglement with the world at large. Combining perspectives from art, philosophy, science and technology, it places biological and informational viruses alongside each other, revealing that, while the two types of agents affect the world in very different ways, their histories and manifestations contain surprising similarities that speak to a cultural continuum. Viral Behaviors unravels the extraordinary mobility of viruses across disciplines, and their intersection with all aspects of culture, rather than their import within one specific disciplinary realm. It shows how the numerous attempts by artists, scientists and professionals to tackle, represent and appropriate viruses, and their intricate dynamism, can lead to new nuanced and sophisticated understandings of these substances and their related phenomena, and reveals the contribution of non-measurable or non-traditional practices in their construction and dissemination.

This is a project that attempts to read the lyrics of a song along with the constant disruption of the online images, whose content -according to Google- appears to be in a dialogue with the song. The practice of reading is accompanied by that of rewriting which turns the song into a poem, and the visual online materials into a written narrative.

Biocivilisations is a fascinating, original and important exploration into how complex civilisations existed on Earth long before humans. What is life? This is arguably the most important question in all of science. Many scientists believe life can be reduced to ‘mechanistic’ factors, such as genes and information codes. Everything can be sequenced and explained. But in a world as rich and complex as this one, can such an assertion really be true? A growing army of scientists, philosophers and artists do not share this mechanistic vision for the science of life. The gene metaphor is not only too simplistic but also misleading. If there is a way to reduce life to a single principle, how does that principle acknowledge the creativity of life that turns both genetic and information determinism on their heads? Biocivilisations is a groundbreaking book exploring the mysteries of life and its deep uncertainty. Dr Predrag Slijepčević turns anthropocentric scientific thinking on its head, showing how the humble bacteria created the equivalent of cities and connected them with information highways, bringing our planet to life three thousand million years ago. He explains how bacteria, amoebas, plants, insects, birds, whales, elephants and countless other species not only preceded human beings but also demonstrate elements of complex civilisation – communication, agriculture, science, art, medicine and more – that we associate with human achievement. More than 99.99 percent of life on Earth has existed without humanity, and life will continue without humans long into the future. Biocivilisations is an important rethinking of the current scientific paradigm. It challenges us to reconsider the limited scope and time-window of our current ‘scientific revolution’ and to fundamentally reimagine what we call ‘life on Earth’.

Examines the interrelationships between art, politics, and visual culture post-9/11.

Michel Serres captures the urgencies of our time; from the digital revolution to the ecological crisis to the future of the university, the crises that code the world today are addressed in an accessible, affirmative and remarkably original analysis in his thought. This volume is the first to engage with the philosophy of Michel Serres, not by writing 'about' it, but by writing 'with' it. This is done by expanding upon the urgent themes that Serres works on; by furthering his materialism, his emphasis on communication and information, his focus on the senses, and the role of mathematics in thought. His famous concepts, such as the parasite, 'amis de viellesse', and the algorithm are applied in 21st century situations. With contributions from an international and interdisciplinary team of authors, these writings tackle the crises of today and affirm the contemporary relevance of Serres' philosophy.

The coronavirus pandemic forces us to rethink our contemporaneity. It has brought to the surface dimensions of human fragility that partially contradict the euphoria and human hubris of the fourth industrial revolution (artificial intelligence). It has also aggravated the social inequality and racial discrimination that characterize our societies. The book argues that the virus, rather than an enemy, must be viewed as a pedagogue. It is trying to teach us that the deep causes of the pandemic lie in our dominant mode of production and consumption. The systemic overload of natural resources creates a metabolic rift between society and nature that destabilizes the habitat of wild animals and the vital cycles of natural regeneration whereby pandemics become an increasingly recurrent phenomenon. In trying to take seriously this lesson the book proposes a paradigmatic shift from the current civilizatory model to a new one guided by a more equitable relationship between nature and society and the priority of life, both human and non-human.