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BOOK EXCERPT:
We have been witnessing huge competition among the organisations in the business world. Companies, NGO's and governments are looking for innovative ways to compete in the global tourism market. In the classical literature of business the main purpose is to make a profit. However, if purpose only focus on the profit it will not to be easy for them to achieve. Nowadays, it is more important for organisations to discover how to create a strong strategy in order to be more competitive in the marketplace. Increasingly, organisations have been using innovative approaches to strengthen their position. Innovative working enables organisations to make their position much more competitive and being much more value-orientated in the global tourism industry. In this book, we are pleased to present many papers from all over the world that discuss the impact of tourism business strategies from innovative perspectives. This book also will help practitioners and academician to extend their vision in the light of scientific approaches.
Product Details :
Genre |
: Business & Economics |
Author |
: Murat Kasimoglu |
Publisher |
: BoD – Books on Demand |
Release |
: 2012-04-18 |
File |
: 494 Pages |
ISBN-13 |
: 9789535105206 |
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BOOK EXCERPT:
Provides over 6,500 definitions of travel and tourism terminology, including the operating language of the travel industry, acronyms of organizations, associations, and trade bodies, IT terms, and brand names. Completely up to date, this dictionary covers the implications of web technology and social media on the travel and tourism industry, as well as new products and services, such as e-tickets, home-based travel agents, awareness amongst consumers and within the industry of terror-threatened travel, recent changes in legislation, and environmental concerns. Useful appendices include the World Tourism Organization Global Code of Ethics for Tourism, the recommended tourism syllabus content for Higher Education courses worldwide, and a list of the EC Neutral Computerized Reservation System Rules. Providing a wealth of information on one of the fastest-growing global industries of the 21st century, this dictionary is the ideal point of reference for students taking travel, tourism, and hos
Product Details :
Genre |
: Business & Economics |
Author |
: Allan Beaver |
Publisher |
: Oxford University Press |
Release |
: 2012-12-20 |
File |
: 1033 Pages |
ISBN-13 |
: 9780192518446 |
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BOOK EXCERPT:
Quality of life (QOL) research in tourism has gained much momentum over the last two decades. Academics working in this area research issues related to tourists and host communities. Practitioners are becoming increasingly interested in understanding the science that allows them to develop better marketing and managerial programs designed to enhance the quality of life of tourists. Tourism bureaus and government agencies are increasingly interested in issues of sustainable tourism, specifically in understanding and measuring the impact of tourism on the quality of life of the residents of the host communities. This handbook covers all relevant topics and is divided into two parts: research relating to travelers/tourists, and research relating to the residents of host communities. It is the only state-of-the-art reference book in its field and will prove invaluable to academics interested in QOL research, as well as tourism practitioners interested in applying the science of QOL in the tourism industry.
Product Details :
Genre |
: Social Science |
Author |
: Muzaffer Uysal |
Publisher |
: Springer Science & Business Media |
Release |
: 2012-01-07 |
File |
: 740 Pages |
ISBN-13 |
: 9789400722873 |
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BOOK EXCERPT:
This book presents high-quality, peer-reviewed papers from the International Conference on “Innovations in Computational Intelligence and Computer Vision (ICICV 2020),” hosted by Manipal University Jaipur, Rajasthan, India, on January 17–19, 2020. Offering a collection of innovative ideas from researchers, scientists, academics, industry professionals and students, the book covers a variety of topics, such as artificial intelligence and computer vision, image processing and video analysis, applications and services of artificial intelligence and computer vision, interdisciplinary areas combining artificial intelligence and computer vision, and other innovative practices.
Product Details :
Genre |
: Technology & Engineering |
Author |
: Manoj Kumar Sharma |
Publisher |
: Springer Nature |
Release |
: 2020-09-21 |
File |
: 623 Pages |
ISBN-13 |
: 9789811560675 |
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BOOK EXCERPT:
This edited volume investigates place, product, and personal branding in the Middle East and North Africa, including some studies from adjacent regions and the wider Islamicate world. Going beyond simply presenting logos and slogans, it critically analyses processes of strategic communication and image building under general conditions of globalisation, neoliberalisation, and postmodernisation and, in a regional perspective, of lasting authoritarian rule and increased endeavours for "worlding." In particular, it looks at the multiple actors involved in branding activities, their interests and motives, and investigates tools, channels, and forms of branding. A major interest exists in the entanglements of different spatial scales and in the (in)consistencies of communication measures. Attention is paid to reconfigurations of certain images over time and to the positioning of objects of branding in time and space. Historical case studies supplement the focus on contemporary branding efforts. While branding in the Western world and many emerging economies has been meticulously analysed, this edited volume fills an important gap in the research on MENA countries.
Product Details :
Genre |
: Business & Economics |
Author |
: Steffen Wippel |
Publisher |
: Walter de Gruyter GmbH & Co KG |
Release |
: 2023-10-02 |
File |
: 676 Pages |
ISBN-13 |
: 9783110741100 |
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BOOK EXCERPT:
In the tradition of the Asia Competitiveness Institute (ACI) at the Lee Kuan Yew School of Public Policy, National University of Singapore (NUS), our research publications make a distinctive contribution to the understanding of economic development in Asia by evaluating and tracking competitiveness for the ten ASEAN member states annually since 2000 through combining leading-edge methodologies with an extensive dataset. In this third edition, the competitiveness ranking and simulation study for ASEAN-10 are improved and updated with 121 indicators across four environments. An in-depth assessment of the establishment of the ASEAN Economic Community (AEC) offers important implications for future integration initiatives in the broader Asia Pacific region. Novel empirical frameworks are also applied to provide an estimation of annual agricultural Total Factor Productivity (TFP) growth in eight ASEAN economies and to shed light on the drivers of growth in the travel and tourism industry in Malaysia, Singapore and Thailand.
Product Details :
Genre |
: Business & Economics |
Author |
: Khee Giap Tan |
Publisher |
: World Scientific |
Release |
: 2016-11-22 |
File |
: 274 Pages |
ISBN-13 |
: 9789813147478 |
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BOOK EXCERPT:
Product Details :
Genre |
: Business & Economics |
Author |
: World Tourism Organization |
Publisher |
: |
Release |
: 2000 |
File |
: 60 Pages |
ISBN-13 |
: UCBK:C096814617 |
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BOOK EXCERPT:
Andaman & Nicobar Islands located over 1200 km to India’s East are nature’s bounty inherited by India during the process of our Independence. Located on the strategic Sea Lines of Communication connecting the Indian Ocean to the Asia-Pacific region and sitting at the entrance of the Malacca Straits, they provide India with strategic reach and could act as a launch pad in the geographical vicinity of South-East Asia. In this book, the authors have brought in their nuanced views on issues of geopolitical reality of the 21st century, the importance of these islands, and the contribution that these islands could make to the security of mainland India. The book initially provides an insight into the present global strategic environment focusing especially on the Indian Ocean Region, the Chinese ‘String of Pearls’ strategy as well as China’s ‘Malacca Dilemma’. It further brings out the strengths of the Andaman and Nicobar Islands, their strategic significance and recommends a way ahead for their development. It finally suggests a set of comprehensive set of policy recommendations.
Product Details :
Genre |
: Political Science |
Author |
: PK Roy |
Publisher |
: Vij Books India Pvt Ltd |
Release |
: 2017-07-01 |
File |
: 193 Pages |
ISBN-13 |
: 9789386457196 |
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BOOK EXCERPT:
This book deals broadly with tourism planning and development from the perspective of Croatia, a major Adriatic tourism destination which is fast becoming one of the most popular vacation spots in the European Union. With the recent accession of Croatia to the EU, Croatia is undergoing a rapid political and economic transition and generating scholarly interest in the country’s primary, secondary, and tertiary industries. This book examines the country’s long history and thriving success in the tourism industry through issues of destination image and identity, management challenges, economic impact, and how to attract tourists in the midst of extreme political changes. The book explores the implications of policy decisions on product development and takes a theoretically sound approach to destination planning and problem-solving in Croatia. Its timely view of Croatian national tourism policy and the broader Adriatic/Mediterranean region makes this book of interest to all scholars, students, and practitioners engaged in various aspects of destination development planning and management.
Product Details :
Genre |
: Business & Economics |
Author |
: Larry Dwyer |
Publisher |
: Springer |
Release |
: 2016-11-24 |
File |
: 312 Pages |
ISBN-13 |
: 9783319422466 |
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BOOK EXCERPT:
Tourism is often a key driver of economic growth in many countries. The recent upward trends of tourism and hospitality education in higher academic institutions in Bangladesh suggests a growing tourism sector. Very little has been written on Bangladesh’s tourism industry. This is the first edited volume published from an international publisher which looks at this industry and how it has developed and flourished. The book begins by looking at tourism policy planning and provides a comprehensive overview of topics from tourism products and services in Bangladesh to how they are being marketed. It also discusses how private and public tourism institutions can address future long term trends. This book will appeal to those interested to learn more about developing tourism industry in emerging economies and may provide invaluable lessons from Bangladesh’s experience and success.
Product Details :
Genre |
: Business & Economics |
Author |
: Azizul Hassan |
Publisher |
: Routledge |
Release |
: 2020-10-20 |
File |
: 295 Pages |
ISBN-13 |
: 9781000193305 |