Master the Fundamentals of Modern Visual Analytics--and Craft Compelling Visual Narratives in Tableau! Do you need to persuade or inform people? Do you have data? Then you need to master visual analytics and visual storytelling. Today, the #1 tool for telling visual stories with data is Tableau, and demand for Tableau skills is soaring. In Visual Analytics Fundamentals, renowned visual storyteller and analytics professor Lindy Ryan introduces all the fundamental visual analytics knowledge, cognitive and perceptual concepts, and hands-on Tableau techniques you'll need. Ryan puts core analytics and visual concepts upfront, so you'll always know exactly what you're trying to accomplish and can apply this knowledge with any tool. Building on this foundation, she presents classroom-proven guided exercises for translating ideas into reality with Tableau 2022. You'll learn how to organize data and structure analysis with stories in mind, embrace exploration and visual discovery, and articulate your findings with rich data, well-curated visualizations, and skillfully crafted narrative frameworks. Ryan's insider tips take you far beyond the basics--and you'll rely on her expert checklists for years to come. Communicate more powerfully by applying scientific knowledge of the human brain Get started with the Tableau platform and Tableau Desktop 2022 Connect data and quickly prepare it for analysis Ask questions that help you keep data firmly in context Choose the right charts, graphs, and maps for each project--and avoid the wrong ones Craft storyboards that reflect your message and audience Direct attention to what matters most Build data dashboards that guide people towards meaningful outcomes Master advanced visualizations, including timelines, Likert scales, and lollipop charts This book has only one prerequisite: your desire to communicate insights from data in ways that are memorable and actionable. It's for executives and professionals sharing important results, students writing reports or presentations, teachers cultivating data literacy, journalists making sense of complex trends. . . . practically everyone! Don't even have Tableau? Download your free trial of Tableau Desktop and let's get started!

This textbook presents the main principles of visual analytics and describes techniques and approaches that have proven their utility and can be readily reproduced. Special emphasis is placed on various instructive examples of analyses, in which the need for and the use of visualisations are explained in detail. The book begins by introducing the main ideas and concepts of visual analytics and explaining why it should be considered an essential part of data science methodology and practices. It then describes the general principles underlying the visual analytics approaches, including those on appropriate visual representation, the use of interactive techniques, and classes of computational methods. It continues with discussing how to use visualisations for getting aware of data properties that need to be taken into account and for detecting possible data quality issues that may impair the analysis. The second part of the book describes visual analytics methods and workflows, organised by various data types including multidimensional data, data with spatial and temporal components, data describing binary relationships, texts, images and video. For each data type, the specific properties and issues are explained, the relevant analysis tasks are discussed, and appropriate methods and procedures are introduced. The focus here is not on the micro-level details of how the methods work, but on how the methods can be used and how they can be applied to data. The limitations of the methods are also discussed and possible pitfalls are identified. The textbook is intended for students in data science and, more generally, anyone doing or planning to do practical data analysis. It includes numerous examples demonstrating how visual analytics techniques are used and how they can help analysts to understand the properties of data, gain insights into the subject reflected in the data, and build good models that can be trusted. Based on several years of teaching related courses at the City, University of London, the University of Bonn and TU Munich, as well as industry training at the Fraunhofer Institute IAIS and numerous summer schools, the main content is complemented by sample datasets and detailed, illustrated descriptions of exercises to practice applying visual analytics methods and workflows.

This book provides students with an in-depth understanding of the concepts, frameworks and processes used to analyze and present visual data for better decision-making. Expert contributors provide guidance in translating complex concepts from large data sets and how this translation drives management practice. The book’s first part provides a descriptive consideration of state-of-the-art science in visual design. The second part complements the first with a rich set of cases and visual examples, illustrating development and best practice to provide students with real-world context. Through their presentation of modern scientific principles, the editors inspire structured discussions of audience and design, recognizing differences in need, bias and effective processes across contexts and stakeholders. This cutting-edge resource will be of value to students in business analytics, business communication and management science classes, who will learn to be capable managers through the effective and direct visual communication of data. Researchers and practitioners will also find this an engaging and informative book.

A Complete Data Analytics Guide for Learners and Professionals. KEY FEATURES ● Learn Big Data, Hadoop Architecture, HBase, Hive and NoSQL Database. ● Dive into Machine Learning, its tools, and applications. ● Coverage of applications of Big Data, Data Analysis, and Business Intelligence. DESCRIPTION These days critical problem solving related to data and data sciences is in demand. Professionals who can solve real data science problems using data science tools are in demand. The book “Data Analytics: Principles, Tools, and Practices” can be considered a handbook or a guide for professionals who want to start their journey in the field of data science. The journey starts with the introduction of DBMS, RDBMS, NoSQL, and DocumentDB. The book introduces the essentials of data science and the modern ecosystem, including the important steps such as data ingestion, data munging, and visualization. The book covers the different types of analysis, different Hadoop ecosystem tools like Apache Spark, Apache Hive, R, MapReduce, and NoSQL Database. It also includes the different machine learning techniques that are useful for data analytics and how to visualize data with different graphs and charts. The book discusses useful tools and approaches for data analytics, supported by concrete code examples. After reading this book, you will be motivated to explore real data analytics and make use of the acquired knowledge on databases, BI/DW, data visualization, Big Data tools, and statistical science. WHAT YOU WILL LEARN ● Familiarize yourself with Apache Spark, Apache Hive, R, MapReduce, and NoSQL Database. ● Learn to manage data warehousing with real time transaction processing. ● Explore various machine learning techniques that apply to data analytics. ● Learn how to visualize data using a variety of graphs and charts using real-world examples from the industry. ● Acquaint yourself with Big Data tools and statistical techniques for machine learning. WHO THIS BOOK IS FOR IT graduates, data engineers and entry-level professionals who have a basic understanding of the tools and techniques but want to learn more about how they fit into a broader context are encouraged to read this book. TABLE OF CONTENTS 1. Database Management System 2. Online Transaction Processing and Data Warehouse 3. Business Intelligence and its deeper dynamics 4. Introduction to Data Visualization 5. Advanced Data Visualization 6. Introduction to Big Data and Hadoop 7. Application of Big Data Real Use Cases 8. Application of Big Data 9. Introduction to Machine Learning 10. Advanced Concepts to Machine Learning 11. Application of Machine Learning

This book discusses semantic interaction, a user interaction methodology for visual analytic applications that more closely couples the visual reasoning processes of people with the computation. This methodology affords user interaction on visual data representations that are native to the domain of the data. User interaction in visual analytics systems is critical to enabling visual data exploration. Interaction transforms people from mere viewers to active participants in the process of analyzing and understanding data. This discourse between people and data enables people to understand aspects of their data, such as structure, patterns, trends, outliers, and other properties that ultimately result in insight. Through interacting with visualizations, users engage in sensemaking, a process of developing and understanding relationships within datasets through foraging and synthesis. The book provides a description of the principles of semantic interaction, providing design guidelines for the integration of semantic interaction into visual analytics, examples of existing technologies that leverage semantic interaction, and a discussion of how to evaluate these technologies. Semantic interaction has the potential to increase the effectiveness of visual analytic technologies and opens possibilities for a fundamentally new design space for user interaction in visual analytics systems.

Access, distribution and processing of Geographic Information (GI) are basic preconditions to support strategic environmental decision-making. The heterogeneity of information on the environment today available is driving a wide number of initiatives, on both sides of the Atlantic, all advocating both the strategic role of proper management and processing of environme- related data as well as the importance of harmonized IT infrastructures designed to better monitor and manage the environment. The extremely wide range of often multidimensional environmental information made available at the global scale poses a great challenge to technologists and scientists to find extremely sophisticated yet effective ways to provide access to relevant data patterns within such a vast and highly dynamic information flow. In the past years the domain of 3D scientific visualization has developed several solutions designed for operators requiring to access results of a simulation through the use of 3D visualization that could support the understanding of an evolving phenomenon. However 3D data visualization alone does not provide model and hypothesis-making neither it provide tools to validate results. In order overcome this shortcoming, in recent years scientists have developed a discipline that combines the benefits of data mining and information visualization, which is often referred to as Visual Analytics (VA).

The field of computer graphics combines display hardware, software, and interactive techniques in order to display and interact with data generated by applications. Visualization is concerned with exploring data and information graphically in such a way as to gain information from the data and determine significance. Visual analytics is the science of analytical reasoning facilitated by interactive visual interfaces. Expanding the Frontiers of Visual Analytics and Visualization provides a review of the state of the art in computer graphics, visualization, and visual analytics by researchers and developers who are closely involved in pioneering the latest advances in the field. It is a unique presentation of multi-disciplinary aspects in visualization and visual analytics, architecture and displays, augmented reality, the use of color, user interfaces and cognitive aspects, and technology transfer. It provides readers with insights into the latest developments in areas such as new displays and new display processors, new collaboration technologies, the role of visual, multimedia, and multimodal user interfaces, visual analysis at extreme scale, and adaptive visualization.

Visualization and visual analytics are powerful concepts for exploring data from various application domains. The endless number of possible parameters and the many ways to combine visual variables as well as algorithms and interaction techniques create lots of possibilities for building such techniques and tools. The major goal of those tools is to include the human users with their tasks at hand, their hypotheses, and research questions to provide ways to find solutions to their problems or at least to hint them in a certain direction to come closer to a problem solution. However, due to the sheer number of design variations, it is unclear which technique is suitable for those tasks at hand, requiring some kind of user evaluation to figure out how the human users perform while solving their tasks. The technology of eye tracking has existed for a long time; however, it has only recently been applied to visualization and visual analytics as a means to provide insights to the users’ visual attention behavior. This generates another kind of dataset that has a spatio-temporal nature and hence demands for advanced data science and visual analytics concepts to find insights into the recorded eye movement data, either as a post process or even in real-time. This book describes aspects from the interdisciplinary field of visual analytics, but also discusses more general approaches from the field of visualization as well as algorithms and data handling. A major part of the book covers research on those aspects under the light and perspective of eye tracking, building synergy effects between both fields – eye tracking and visual analytics – in both directions, i.e. eye tracking applied to visual analytics and visual analytics applied to eye tracking data. Technical topics discussed in the book include: • Visualization; • Visual Analytics; • User Evaluation; • Eye Tracking; • Eye Tracking Data Analytics; Eye Tracking and Visual Analytics includes more than 500 references from the fields of visualization, visual analytics, user evaluation, eye tracking, and data science, all fields which have their roots in computer science. Eye Tracking and Visual Analytics is written for researchers in both academia and industry, particularly newcomers starting their PhD, but also for PostDocs and professionals with a longer research history in one or more of the covered research fields. Moreover, it can be used to get an overview about one or more of the involved fields and to understand the interface and synergy effects between all of those fields. The book might even be used for teaching lectures in the fields of information visualization, visual analytics, and/or eye tracking.

This exciting new textbook offers an accessible, business-focused overview of the key theoretical concepts underpinning modern data analytics. It provides engaging and practical advice on using the key software tools, including SAS Visual Analytics, R and DataRobot, that are used in organisations to help make effective data-driven decisions. Combining theory with hands-on practical examples, this essential text includes cutting edge coverage of new areas of interest including social media analytics, design thinking and the ethical implications of using big data. A wealth of learning features including exercises, cases, online resources and data sets help students to develop analytic problem-solving skills. With its management perspective on analytics and its coverage of a range of popular software tools, this is an ideal essential text for upper-level undergraduate, postgraduate and MBA students. It is also ideal for practitioners wanting to understand the broader organisational context of big data analysis and to engage critically with the tools and techniques of business analytics.