The book that you are considering buying is nothing short of a VIP Pass to Enlightenment, written by the UFC’s most infamous and feared destroyer of men—Chael P. Sonnen. Backwoodsmen and unlearned folk call him the Walking Thesaurus. His contemporaries have bestowed upon him the title Sir Sonnen. And those dwelling in the forgotten, forlorn jungles south of the equator reverently refer to him as filho da puta, a term Sonnen personally deciphered using his mastery of linguistics. It means, simply, “the Great and Humble Bearer of Knowledge.” In the coming pages, Sonnen's commentary and tales of heroic adventure will initiate you into the world of superhuman greatness. Allow him to carry you like a frail damsel through the world of professional mixed martial arts as he cuts weight, deals with moronic cornermen, expresses his disdain for focus mitts and punching in general, gets his face rearranged, and finds support and encouragement from fans. Permit him to cleanse your mind′s palate and teach you the truth about history, politics, endangered species, cinema, terrorists, music, particle accelerators, and his plans for creating a Chaelocracy, which translates as “a Better Earth.” Shower him with praise as he takes you into his manly mitts like a lump of clay and reshapes you in his own likeness. Like all men of myth and legend, Sonnen strives for the betterment of the human race. Prometheus brought us fire; Dana White brought us the modern-day gladiator; and Chael P. Sonnen now brings us the step-by-step guide to being a great human being and patriot. Purchase this book; learn how the world really works from the perspective of a man who has been face-to-face with presidents, wardens, dignitaries, judges, kings and queens, and athletic commissions; and find out if you have what it takes to awaken from your progressive nightmare. There is no better day to stop being you and start trying to be Chael P. Sonnen. The time has come for The Voice of Reason.

Winner of the 2019 O.W.L. Outstanding Works of Literature Award Why do we immediately recognize art by Van Gogh and Warhol? What does Beethoven share with Rage Against the Machine and Madonna? What makes us remember the words of Churchill and King (and Domino's Pizza, for that matter)? With the rise of digital media and advertising, a constant barrage of information makes it nearly impossible to be seen and heard. In The Iconist, branding and design strategist Jamie Mustard shows you how individuals, organizations, and brands can break through the noise. The secret to standing out lies in creating content that the desired audience will "lock" onto and remember with little effort—simple, bold ideas that can be immediately understood. The Iconist reveals a set of primal laws in human society that explain why some things stand out and endure in the mind, while others are rejected. Blending relevant examples from history and pop culture with cutting-edge psychology, Mustard explores why certain things stick and others fade from memory—and gives you an owner's manual to make any idea, product, or service stand out and be remembered. Forget relying on luck or trial-and-error: Mastering this process will enable you, no matter your field or endeavor, to confidently craft messages that resonate with your target audience through simple, fool-proof methods. For businesses, marketers, teachers, advertisers, artists—from thought leaders to anyone trying to write a resume—The Iconist shows how to grab and hold attention. Fair warning, though: This book will change the way you view your audience . . . and the entire world around you.

Modern Sports around the World focuses on the history, geography, sociology, economics, and technological advancements of 50 sports played from India to Ireland. Sports have become an international spectacle that influences nations' foreign policy, world economies, and regional morale. Hundreds of billions of dollars are at stake as governments and multinational corporations rush to make sure they have a place at the table. And yet, sports come from humble beginnings. We are fascinated by who can run the fastest, lift the most weight, jump the highest, swim the farthest, and act with the most precision. The history of sports is the history of the world. Modern Sports around the World examines 50 of the world's most popular sports. Each chapter features one sport and details that sport's origins, global migration, economic forces, media influences, political environment, pop-culture inspirations, scandalous moments, and key individuals. Sports history is a tapestry of sociological variables; Modern Sports around the World weaves them together to create a unique history book that explains not only where humanity has been, but where it might be going.

Not everyone can achieve a six-pack like a fitness magazine cover model, but anyone can achieve a four-pack. By adjusting your expectations to attainable and healthy goals, you can achieve long-term and lasting fitness. Written by famed MMA fighter Chael Sonnen and MMA sports performance expert Ryan Parsons, The Four-Pack Revolution uses the latest science and motivational exercises to guide you on a journey toward a healthier and—just as importantly—more sustainable weight-loss program. Instead of a simplistic or one-concept gimmicky diet, The Four-Pack Revolution presents a total-life approach for attainable goals by: • Debunking the myths and revealing the science of weight loss • Arguing that “system resets” or breaking your diet can actually have health benefits • Presenting how to manage key hormones through diet • Designing intense, 10-minute workouts that are more effective than more time-consuming cardio workouts • Illustrating the healthy ratio of carbs, fat, protein and how to practice portion control • Sharing tips for maintaining a plan even while eating out • Providing a shopping list for a four-week meal plan With The Four-Pack Revolution, you can achieve a four-pack—while still enjoying life.