A comprehensive analysis of Second World War dress practice and appearance, this study places dress at the forefront of a complex series of cultural chain reactions. As lives were changed by the conditions of war, dress continued to reflect important visual narratives regarding class, gender and taste that would impact significantly on public consciousness of equality, fairness and morale. Using new archival and primary source evidence, Wartime Fashion clarifies how and why clothing was rationed, and repositions style and design during the war in relation to past expectations and ideas about clothes and fabrics. The book explores the impact of war on the dress and appearance of civilian women of all classes in the context of changing social and economic infrastructures created by the national emergency. The varied research elements combined in this book form a rounded and definitive account of the dress history of British women during the Second World War. This is essential reading for anyone with an active interest in the field, whether personal or professional.

A new look for Austerity...The coldest winter on record, rationing, successive economic crises, bombed out towns and cities; with some justification 'Austerity Britain' in the late 1940s is coloured in the popular imagination in tones of drab. Dressing for Austerity shines a light on alternative visions of post-war optimism and aspiration. It traces how, set against the Labour government's philosophy of 'Austerity by design' in a climate of post-war idealism, the desire for affordable fashionable clothing, access to leisure, and the health, time and money to enjoy them became totemic symbols of post-war ambition that impelled new strategies of state control and consumer agency. The book examines the immediate post-war period - its politics, its fashions and its people - in new ways and on its own terms as a critical tipping point in the making of modern Britain.

Enter the world of glamour and go behind the scenes of the fashion world. The Fashion Book is an ideal introduction to the world of fashion. Learn about its history and how it has translated into the works of modern-day designers. Explore numerous styles, and get to know about the origins of what we wear and why. Packed with stunning images and illustrations, The Fashion Book also takes a look at the history of the most iconic fashion trends and charts the changing shapes of clothes and shoes. Read about the inspirational works of fashion icons, from Coco Chanel to Kate Moss, and find out about a day in the life of a catwalk model. The Fashion Book is a gorgeous style guide for teenagers who want to discover the stories behind their favorite looks, create their own style, and learn what makes the fashion world tick!

From the ashes of the Second World War came forward-thinking fashions, the likes of which had never been seen before. The early Forties were defined by thriftiness and practicality, a make-do-and-mend attitude in a time of war. However, the latter half of the decade saw the emergence of the traditional femininity, elegance and luxury often associated with the era. Spanning the austerity of the war years to the introduction of Dior's revolutionary New Look, this extensive survey brings together vintage photography and illustrations to follow the season-by-season fashion evolution of the Forties, providing a comprehensive overview of this period of contrasts. 1940s Fashion: The Definitive Sourcebook covers every aspect of female fashions from the decade, from lace evening gowns, tailored jackets and furs to figure-sculpting undergarments, satin negligées and scandalous bikinis, offering the most comprehensive appraisal of this age of wartime and post-war glamour. This in-depth look at the styles and trends that shaped 1940s fashion features images of the decade's most iconic stars and designers. Stylish leading ladies such as Veronica Lake, Joan Bennett and Barbara Stanwyck are included as well as designs by Dior, Lucien Lelong, Balmain and Worth. Authored and edited by renowned design historian, Charlotte Fiell, this volume also contains an authoritative introduction by fashion historian, Emmanuelle Dirix, as well as the biographies of the key designers and fashion houses of the period.

The Historical Dictionary of the Fashion Industry examines the origins and history of this billion-dollar industry. This is done through a list of acronyms and abbreviations, a chronology, an introductory essay, a bibliography, and hundreds of cross-referenced entries on designers, models, couture houses, significant articles of apparel and fabrics, trade unions, and the international trade organizations.

Exam board: AQA Level: A-level Subject: Design and Technology First teaching: September 2017 First exams: Summer 2018 (AS) Summer 2019 (A-Level) Encourage your students to be creative, innovative and critical designers with a textbook that builds in-depth knowledge and understanding of the materials, components and processes associated with the creation of fashion and textile products. Our experienced author team will help guide you through the requirements of the specification, covering the core technical and designing and making principles needed for the 2017 AQA AS and A-level Design and Technology Fashion and Textiles specification. - Explores real-world contexts for fashion and textiles - Develops practical skills and theoretical knowledge and builds student confidence - Supports students with the application of maths skills to fashion and textiles - Helps guide students through the requirements of the Non-Exam Assessments and the written exams at both AS and A-level

'Magnificent ... Dressed for War works on many levels: as an evocation of an uncommon time; as a celebration of an uncommon woman; as pure, unalloyed fun' Lucy Davies, Daily Telegraph Dressed For War is the untold story of our most iconic fashion magazine in its most formative years, in the Second World War. It was an era when wartime exigencies gave its editor, Audrey Withers, the chance to forge an identity for it that went far beyond stylish clothes. In doing so, she set herself against the style and preoccupations of Vogue’s mothership in New York, and her often sticky relationship with its formidable editor, Edna Woolman Chase, became a strong dynamic in the Vogue story. But Vogue had a good war, with great writers and top-flight photographers including Lee Miller and Cecil Beaton – who loathed each other – sending images and reports from Europe and much further afield – detailing the plight of the countries and people living amid war-torn Europe. Audrey Withers’ deft handling of her star contributors and the importance she placed on reflecting people’s lives at home give this slice of literary history a real edge. With official and personal correspondence researched from the magazine’s archives in London and in New York, Dressed For War tells the marvellous story of the titanic struggle between the personalities that shaped the magazine for the latter half of the twentieth century and beyond.

This volume examines the dynamic relationship between the body, clothing, and identity in sub-Saharan Africa and raises questions that have previously been directed almost exclusively to a Western and urban context. Unusual in its treatment of the body surface as a critical frontier in the production and authentification of identity, Clothing and Difference shows how the body and its adornment have been used to construct and contest social and individual identities in Nigeria, Zimbabwe, Tanzania, Kenya, and other African societies during both colonial and post-colonial times. Grounded in the insights of anthropology and history and influenced by developments in cultural studies, these essays investigate the relations between the personal and the public, and between ideas about the self and those about the family, gender, and national groups. They explore the bodily and material creation of the changing identities of women, spirits, youths, ancestors, and entrepreneurs through a consideration of topics such as fashion, spirit possession, commodity exchange, hygiene, and mourning. By taking African societies as its focus, Clothing and Difference demonstrates that factors considered integral to Western social development--heterogeneity, migration, urbanization, transnational exchange, and media representation--have existed elsewhere in different configurations and with different outcomes. With significance for a wide range of fields, including gender studies, cultural studies, art history, performance studies, political science, semiotics, economics, folklore, and fashion and textile analysis/design, this work provides alternative views of the structures underpinning Western systems of commodification, postmodernism, and cultural differentiation. Contributors. Misty Bastian, Timothy Burke, Hildi Hendrickson, Deborah James, Adeline Masquelier, Elisha Renne, Johanna Schoss, Brad Weiss

Foregrounds the diversity of periodicals, fiction and other printed matter targeted at women in the postwar periodForegrounds the diversity and the significance of print cultures for women in the postwar period across periodicals, fiction and other printed matterExamines changes and continuities as women's magazines have moved into digital formatsHighlights the important cultural and political contexts of women's periodicals including the Women's Liberation Movement and SocialismExplores the significance of women as publishers, printers and editorsWomen's Periodicals and Print Culture in Britain, 1940s-2000s draws attention to the wide range of postwar print cultures for women. The collection spans domestic, cultural and feminist magazines and extends to ephemera, novels and other printed matter as well as digital magazine formats. The range of essays indicates both the history of publishing for women and the diversity of readers and audiences over the mid-late twentieth century and the early twenty-first century in Britain. The collection reflects in detail the important ways in magazines and printed matter contributed to, challenged, or informed British women's culture. A range of approaches, including interview, textual analysis and industry commentary are employed in order to demonstrate the variety of ways in which the impact of postwar print media may be understood.

In this fascinating, timely and engaging study, Lucy Noakes examines women's role in the army and female military organizations during the First and Second World Wars, during peacetime, in the interwar era and in the post-war period. Providing a unique examination of women’s struggle for acceptance by the British army, Noakes argues that women in uniform during the first half of the twentieth century challenged traditional notions of gender and threatened to destabilise clear-cut notions of identity by unsettling the masculine territory of warfare. Noakes also examines the tensions that arose as the army attempted to reconcile its need for female labour with their desire to ensure that the military remained a male preserve. Drawing on a range of archival sources, including previously unpublished letters and diaries, official documents, newspapers and magazines, Women in the British Army uncovers the gendered discourses of the army to reveal that it was a key site in the formation of male and female identities.