Interested in promoting, selling, and distributing music online? Have the website but not sure what to do next? Web Marketing for the Music Business is designed to help develop the essential Internet presence needed for effective promotion, sales, and distribution. Author Tom Hutchison provides instructions on how to set up a website, as well as how to use the Internet to promote you or your client, and the website. Includes information on maximizing your site to increase traffic, online grassroots marketing tactics that will advance your career and how to best utilize social networking sites such as Facebook and Twitter. The accompanying website will keep you up-to-date, with online resources for web support. The author's blog is continuously updated to include the latest breaking techniques for promotion. * Provides instruction on promoting both music and the artist on the Internet, showing how to develop maximum online exposure * Offers guidance in website development, to save money by getting the site up and running right the first time * Understand how the Internet is used by experts in the music business, benefit from their experience to make the Internet a tool that works for you

How to market music successfully on the Internet and gain presence, exposure and money!

The Music Business and Recording Industry is a comprehensive music business textbook focused on the three income streams in the music industry: music publishing, live entertainment, and recordings. The book provides a sound foundation for understanding key issues, while presenting the latest research in the field. It covers the changes in the industry brought about by the digital age, such as changing methods of distributing and accessing music and new approaches in marketing with the Internet and mobile applications. New developments in copyright law are also examined, along with the global and regional differences in the music business.

A brief but comprehensive examination of how records are made, marketed, and sold. This new edition takes into account the massive changes in the recording industry occurring today due to the revolution of music on the web.

Praise for the previous edition: ..".a practical and concise guide...a valuable resource...recommended."--American Reference Books Annual

This book is a definitive guide to navigating the intricacies of music marketing in today's digital landscape. Written for musicians, music business owners, and aspiring entrepreneurs, this book offers a comprehensive roadmap to success in the competitive world of music marketing. From establishing a strong brand identity to leveraging digital platforms, collaborating with influencers, harnessing the power of data analytics, and monetizing music, each chapter is packed with actionable insights, practical strategies, and real-world examples to help readers achieve their marketing goals. Whether you're an independent artist looking to build a loyal fan base, a record label executive seeking to promote new releases, or a music entrepreneur aiming to launch a successful business, This book provides the tools and knowledge you need to thrive in today's fast-paced music industry. With a focus on creativity, innovation, and strategic thinking, this book empowers readers to amplify their brand, expand their reach, and maximize their impact in the world of music marketing. If you're ready to take your music career or business to the next level, "Marketing Hits: Strategies to Amplify Your Music Business" is your ultimate guide to success in the dynamic and ever-evolving world of music marketing.

COVID-19 had a global impact on health, communities, and the economy. As a result of COVID-19, music festivals, gigs, and events were canceled or postponed across the world. This directly affected the incomes and practices of many artists and the revenue for many entities in the music business. Despite this crisis, however, there are pre-existing trends in the music business – the rise of the streaming economy, technological change (virtual and augmented reality, blockchain, etc.), and new copyright legislation. Some of these trends were impacted by the COVID-19 crisis while others were not. This book addresses these challenges and trends by following a two-pronged approach: the first part focuses on the impact of COVID-19 on the music business, and the second features general perspectives. Throughout both parts, case studies bring various themes to life. The contributors address issues within the music business before and during COVID-19. Using various critical approaches for studying the music business, this research-based book addresses key questions concerning music contexts, rights, data, and COVID-19. Rethinking the music business is a valuable study aid for undergraduate and postgraduate students in subjects including the music business, cultural economics, cultural management, creative and cultural industries studies, business and management studies, and media and communications.

"Digital Marketing" ist der Auftakt zu einer neuen Buchreihe von Whartons berühmtem 'SEI Centre for Advanced Studies in Management' unter der Leitung von Professor Jerry Wind. Dieser Band konzentriert sich auf Marketingstrategien, Methoden und Fälle im internationalen E-Business. Mit Beiträgen von international führenden Experten amerikanischer Top-Business Schools, wie z.B. Wharton, der Universitäten von Texas und Columbia, der Harvard Universität, der Northwestern Universität, der Universitäten von Michigan und Duke sowie des Massachusetts Institute of Technology (MIT). Darüber hinaus gibt es auch ausgewählte Aufsätze von internationalen Experten aus Wissenschaft und Praxis. Profitieren auch Sie von den besten globalen Ideen und den neuesten Erkenntnissen im digitalen Marketing.

THE MUSIC BUSINESS MCQ (MULTIPLE CHOICE QUESTIONS) SERVES AS A VALUABLE RESOURCE FOR INDIVIDUALS AIMING TO DEEPEN THEIR UNDERSTANDING OF VARIOUS COMPETITIVE EXAMS, CLASS TESTS, QUIZ COMPETITIONS, AND SIMILAR ASSESSMENTS. WITH ITS EXTENSIVE COLLECTION OF MCQS, THIS BOOK EMPOWERS YOU TO ASSESS YOUR GRASP OF THE SUBJECT MATTER AND YOUR PROFICIENCY LEVEL. BY ENGAGING WITH THESE MULTIPLE-CHOICE QUESTIONS, YOU CAN IMPROVE YOUR KNOWLEDGE OF THE SUBJECT, IDENTIFY AREAS FOR IMPROVEMENT, AND LAY A SOLID FOUNDATION. DIVE INTO THE MUSIC BUSINESS MCQ TO EXPAND YOUR MUSIC BUSINESS KNOWLEDGE AND EXCEL IN QUIZ COMPETITIONS, ACADEMIC STUDIES, OR PROFESSIONAL ENDEAVORS. THE ANSWERS TO THE QUESTIONS ARE PROVIDED AT THE END OF EACH PAGE, MAKING IT EASY FOR PARTICIPANTS TO VERIFY THEIR ANSWERS AND PREPARE EFFECTIVELY.

The Musicians Guide to Digital Marketing offers practical, actionable, and detailed digital marketing strategies for musicians of any background. Designed for DIYers with an indie spirit, this guide helps elevate online brands with step-by-step strategies and starter templates for content creation, paid ads, campaign conversions, streaming, and more.