Write great search-optimized, customer-optimized web copy! (No experience? No problem!) Need to put together a website? Or post to your company’s Facebook page? Or write a great Google AdWords ad? You know it’s important. Your image is at stake. Maybe a lot ofmoney, too. But you’re not a professional web copywriter. Where do you start? Right here. Million-selling author Michael Miller will teach you, show you, guide you–even if you’ve never done it before! Think you can’t write? Hate to write? Forget school: Here are all the professional-quality online copywriting tips and tricks you need right now. Miller will help you find your voice, organize your message, use links, get great search results, and a whole lot more. Best of all, you’ll learn how to grab hold of people in seconds–because that’s all the time you’ve got! • The perfect web copywriting guide for every entrepreneur, small businessperson, blogger, and website owner • Keep it short, keep it simple! • Think like your readers, fire them up, and get them to act! • Write text that search engines and humans will both love • Be absolutely clear! Squeeze all the confusion out of your content • Make sure you know just enough grammar and punctuation • Combine text and visuals to make them both work better • Choose the right delivery formats • Integrate your copy into an existing web page design • Work well with web designers and developers Detailed, expert guidance for writing: • Web pages • Online articles • Blog posts • Social media updates • Web ads • Email promos & newsletters • Online press releases • Online help & FAQs • Smartphone & tablet content • Web interfaces Michael Miller has written 100+ non-fiction books, including The Ultimate Web Marketing Guide; B2B Digital Marketing; Using Google® AdWords and AdSense; Using Google® Search; The Complete Idiot’s Guide to Search Engine Optimization; Sams Teach Yourself Google Analytics in 10 Minutes; and Facebook for Grown-Ups. Miller’s books have sold more than one million copies worldwide. He has earned a reputation for clearly explaining technical subjects to non-technical readers, and offering exceptionally useful real-world advice on complex topics.

This book provides innovative tools and strategies to support reading intervention for students in grades 3–8 who do not yet read with grade-level accuracy. Uniquely comprehensive, the Interactive Strategies Approach--Extended (ISA-X) has been shown to enhance intermediate and middle grade students' reading accuracy and comprehension as well as content vocabulary knowledge. Preservice and inservice teachers learn how to conduct assessments that help to identify instructional goals; monitor progress toward these goals; promote students' strategic thinking and motivation; and implement small-group instruction using thematic text sets on science and social studies topics. Numerous lesson examples and a thematic text set are included. Purchasers get access to a companion website where they can download and print reproducible materials from the book, as well as additional Web-only lesson templates and assessments, in a convenient 8 1/2" x 11" size. See also Early Intervention for Reading Difficulties, Second Edition: The Interactive Strategies Approach, by Donna M. Scanlon, Kimberly L. Anderson, and Joan M. Sweeney, which focuses on supporting the literacy growth of beginning and struggling readers in grades K–2.

Precise, easy to understand definitions that are free of unnecessary technical jargon; abbreviations and acronyms defined and explained; informative tables and illustrations and extensive cross-references that connect related concepts.

This is the fourth volume sponsored by the United States Board on Books for Young People, following Children's Books from Other Countries (1998), The World Through Children's Books (2002), and Crossing Boundaries (2006). This latest volume, edited by Linda M. Pavonetti, includes books published between 2005 and 2009. This annotated bibliography, organized geographically by world region and country, with descriptions of nearly 700 books representing more than 70 countries, is a valuableresource for librarians, teachers, and anyone else seeking to promote international understanding through children's literature. Like its predecessors, it will be an important tool for providing stories that will help children understand our differences while simultaneously demonstrating our common humanity.

While the whole world is asking "What will we eat?"...we must ask a deeper question. Whether for threats of famine, fear of disease and toxins, or religious observance, this question has been on the mind of the whole world. We have government assistance, "food deserts", preppers, crunchy mamas and kosher certifications. A generation owing its vitality to the ancestors who sowed, reaped, crushed and kneaded has revolted against "the staff of life". But isn't fullness something greater than food? Have we been asking the wrong question? To perceive why we are created to need food is to regenerate the soil of our faith, and to experience complete fullness regardless of the serving upon our plate.

Exploring computer applications in second language acquisition, this book addresses issues such as effective use of software in language teaching, values and limitations of computer-assisted testing.

In the present digital world, the growing number of internet users has made web quality an important factor for accessing online services and increasing the customer base of an organization. The advances in information technology and the internet have opened new dimensions in many different industries. Currently, accessibility research is an active area of research. Specifically, access for everyone regardless of disability has become an essential aspect of web development. As webpages will be used by both nondisabled and disabled individuals, web pages must be designed with a technical criterion that fits universal needs. The ambition to make websites barrier-free is not limited to standards and laws but has been on the agendas of all governments and public agencies recently, and this universality of websites is a fundamental area of research. App and Website Accessibility Developments and Compliance Strategies intends to provide theoretical and practical contributions for the accessibility of websites for both disabled and nondisabled individuals. This book discusses how web quality parameters like usability and accessibility are being evaluated for their universal design and accessibility by different types of disabled individuals. The chapters cover the current methodologies for evaluation, accessible design criteria, inclusive practices in web and app development, and policies and interventions across different types of websites. This book is ideally intended for web developers, designers, software engineers, IT specialists, social organizations, governments, practitioners, researchers, academicians, and students in the usability and accessibility of websites for disabled individuals.

The A-to-Z guide to spotting and fixing usability problems Frustrated by pop-ups? Forms that make you start over if you miss a field? Nonsensical error messages? You're not alone! This book helps you simply get it right the first time (or fix what's broken). Boasting a full-color interior packed with design and layout examples, this book teaches you how to understand a user's needs, divulges techniques for exceeding a user's expectations, and provides a host of hard won advice for improving the overall quality of a user's experience. World-renowned UX guru Eric Reiss shares his knowledge from decades of experience making products useable for everyone...all in an engaging, easy-to-apply manner. Reveals proven tools that simply make products better, from the users' perspective Provides simple guidelines and checklists to help you evaluate and improve your own products Zeroes in on essential elements to consider when planning a product, such as its functionality and responsiveness, whether or not it is ergonomic, making it foolproof, and more Addresses considerations for product clarity, including its visibility, understandability, logicalness, consistency, and predictability Usable Usability walks you through numerous techniques that will help ensure happy customers and successful products!

You're no idiot, of course. You have a reporter's eye, a poet's touch, and you absolutely love to write. Stories, journal entries, letters to the editor - you name it, you know you can write it. But when it comes to selling your ideas to magazines, newspapers and web sites, you feel like the less said, the better. Seeing your words and wisdom printed in black and white seems like a lot more trouble than it's worth. Don't write yourself off just yet! 'The Complete Idiot's Guide to Publishing Magazine Articles' will help you get where you belong: In Print. In this 'Complete Idiot's Guide', you get answers to all your questions. Who hires writers? What newspaper, magazine, and online editors want from freelancers and how much they might pay for it! How to write effective query and pitch letters. How the internet can help your writing career take off.

By highlighting ongoing progress in structural management, this book of our subseries encourages further research regarding the subject. Companies need sustainable solutions to the pressure to deal with high levels of risk and uncertainty. Many companies face this challenge and, therefore, must find new ways to deal with it. These solutions are often based on digital-influenced techniques. Previously understood knowledge, technologies, and data provide a huge assist with this goal.