Change is the only constant that marketers deal with on a regular basis. However, the recent pandemic brought about change for every individual on the planet. It not only brought about changes to technology, but it also reshaped the thinking of consumers and organizations through behavioral and cultural shifts in the market. This volume provides new insights and ideas in marketing research, theory, and practice as we continue to adapt to the new normal world post-pandemic. It provides success stories and regional case studies to offer marketers new ways in which to serve consumers and satisfy their needs. Featuring papers presented at the 2023 Academy of Marketing Science Annual Conference in New Orleans, LA, USA, this book discusses various areas of marketing, each serving as a pillar supporting the overall structure of contemporary marketing built with shared knowledge and aimed toward the future with informed optimism. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review.

In this groundbreaking book Bill Bolton and John Thompson present a completely new take on the conventional domains of entrepreneur, leader and manager. They argue that in today’s turbulent and uncertain world, businesses no longer have the time for a business cycle that begins with an entrepreneur, hands over to a manager and finally brings in a strategic leader when things are flagging. ‘The New Normal’ that now prevails requires that these things run together and calls for a new kind of all-rounder. Bolton and Thompson give us a new word to describe such a person: The ENTIREPRENEUR The entirely competent person, able to discern aright and make things happen. Drawing upon the successful person-centred approach of their books on entrepreneurs they first tell the stories of over 40 entirepreneurs, demonstrating clearly that such people do exist. After discussing the ‘New Normal’ context they present a fascinating analysis that goes below the surface to describe the key Talent, Temperament, Technique and Discernment attributes that explain the entirepreneur. Readers have the opportunity to make a self-evaluation of their own attribute strengths, concluding with a final ‘entirepreneur’ score. This fascinating and insightful look at the entirepreneur is a clear pointer to what will be demanded of those who wish to succeed amid the vicissitudes of the 'New Normal’.

We will spend up to 120,000 hours at work in our lifetimes. But how do we best use those hours? And how do we adapt to today's working world? 'Life has questions. They have answers' New York Times _____________________________________ From the #1 New York Times bestselling authors of Designing Your Life With this innovative and deeply empowering book, all of us can find answers to these challenging questions. It offers a fresh understanding of the politics and psychology of work and, by sharing the 'design thinking' principles that have been fuelling the growth of Silicon Valley, helps us to build a working life that is rewarding and meaningful. Designing Your New Work Life features updated creative tools to: Redesign your current job Optimise your hybrid work and workspace Up your communication game Adapt to any disruption Launch your next career chapter

If you are the primary caregiver for a parent, spouse, child, sibling, or a friend or neighbor or expect that you will be, you need this book. If you are reading this book cover, it probably is because you have not found the resource you really need to care for yourself as you serve a care consumer who needs your personal support. This book is not about that person; it is about YOU. While there is no greater calling than to care for a loved one, it can be chaotic and challenging to your well-being. If you take a plane trip, you know they tell you in case of emergency to put on your own facemask first before taking care of others. Some people call it self-love. This book is chock-full of information and instruction in self-care based on professional research and therapy compiled by an experienced caregiver who also is an experienced researcher and writer. As such, the work is more practical and less theoretical, although it is based on many professional sources. It goes far beyond the usual content of most self-help books with a format organized into lessons and homework assignments. They address needs of the whole caregiving person that you are""physical, spiritual, mental, and emotional. With this self-development, you can feel better inside no matter what happens outside. Now, who would not want that?

For leaders who've read every leadership book (or just feel like they have) Most leaders feel like they've read all there is to read about leadership but are still frustrated when the tools of 'professionals' fail to work. Leadership Wisdom from Unlikely Voices takes leaders off the frustrating path of doing leadership and into the more meaningful place of being a leader. Rather than focusing on new tools or techniques, author Dave Fleming draws on the 'voices' of contemplative thinkers and their views on issues that affect leaders today. Nouwen, Augustine, Underhill, Benedict, and others offer readers insight from outside the world of leadership on how to regain the humanity of being a leader. Each chapter includes interactive exercises that allow readers to reflect on what they're learning, evaluate ideas, and then implement those ideas that resonate most.

On July 25, 1943, news of Mussolini's resignation and subsequent arrest stunned Italians leaving them dumbfounded. After two decades, fascism had fallen without any advance warning. As festive events marked the incredible outcome and reminders of the past were destroyed, an uncontainable joy seemed to pervade Italians. But what did people actually celebrate? How did they understand the bygone dictatorship, which was soon to be reincarnated in the Italian Social Republic (RSI)? Drawing on more than one hundred diaries written by ordinary citizens (and some prominent figures as well) and inspired by Raymond Williams's concept of structures of feeling, the book examines Italians' perspectives on fascism at a very critical moment in their history. With the country mired in a devastating war further complicated by the September 8, 1943 armistice with the Allies and subsequent German occupation--followed by the eruption of an Italian-against-Italian conflict, the switching of alliances, and the declaration of war against Germany on October 13, 1943--the fast pace of history seemed to deflect Italians' attention from their immediate past. Amidst the daily experience of bombings, hunger, displacement, and death, coming to terms with twenty years of dictatorship turned out to be an arduous enterprise. Whether those who had lived under the fascist regime wished 'not to think of it and not to speak any more about it' as philosopher Benedetto Croce maintained, it is hard to ascertain. In truth, little is known of what Italians felt and thought about fascism after its precipitous demise. This book remedies the gap in historical scholarship by assessing how Italians confronted their present and negotiated their past during the two years from the fall of the regime to the definitive defeat of the RSI and the end of the world war in May 1945. By bringing to life the cultural imaginaries and practices of the past, the book raises ostensibly intractable questions on the epochal impact of what often appears as inconsequential: the typically unseen and seemingly banal power of everyday experiences.

Finding Your Pattern for Peace is an innovative self-exploration workbook that steps you through a personal journey toward healthy, fulfilling life patterns in a comfortable and creative way. In this book, Sarah Freeman, Licensed Clinical Counselor, allows you to create a space to express yourself and explore ways to practice self-care and realize greater life satisfaction.

Too often, the demands of pastoral ministry in a small community can bury a persons soul under the rubble of countless needs and not enough solutions. These stories, taken from thirty years of ministry in an isolated, desert community with a diverse population, offer points of hope in the middle of struggle for those in similar situations. Although the details of life are random, there is a connection across the stories where grace and mercy brought hope and renewed eyes rested by time in the community. This is no step-by-step program for improvementjust a simple trek alongside others encountering grace and mercy together. Along with sadness there is joy. Coupled with laughter there are points of mourning. Throughout the book is the story unfolds of a pastor who learned to stay and be changed by grace. Dane Miller wrote the most rewarding and enriching account of a desert oasis in Rest Stop! I learned the idea of reciprocity of confession and forgiveness. This is real living without pretense! It ought to be celebrated by all! Isaac M. Kikawada, retired, Near Eastern Studies, University of California, Berkeley On the Back Side of Nowhere meets life head-onlife that could be described as theology with calluses. It is unscripted, off-key, and covered with spiritual warts. It is pastor-shepherd and a flock of unruly sheep at their most honest. Nik Ripken, author of The Insanity of God and The Insanity of Obedience, has lived most of the last thirty years overseas with his family.

The latest and greatest insights on happiness from around the world The Little Book of Being Brilliant is a ‘greatest hits’ compilation of the best and the latest information from the science of positive psychology. Top-selling author Andy Cope exercises his PhD in happiness, along with his decades of experience bringing ‘The Art of Being Brilliant’ to rapt audiences around the world, to distill the tips, techniques, facts and ideas you need to know to achieve sustainable wellbeing and happiness in your own life. Andy’s keen for you to know that he wants you to enjoy the experience, hence his ‘laugh ‘n’ learn’ approach. Inside, you’ll find guidance for taking action in the form of activities and challenges that will help you implement the latest empirical evidence on happiness. You’ll learn why most people are miles away from feeling as great as they could, and what to do about it. Whether you’re motivated to improve your daily life or looking for the insights that will super-charge your career, or in search of inspiration for your students or your team, this little book will set you in motion toward living brilliantly. Develop resilience and embrace positivity by setting goals and taking charge of your life Learn, once and for all, what science says about the connection between money and happiness Overcome road rage and other forms of negativity that are dragging you down in the day-to-day Internalize the latest positivity wisdom for work, sport, parenting, relationships, and more There’s absolutely no filler in The Little Book of Being Brilliant, and no need to sift through half-baked ideas or wisdom that researchers have already overturned. For the latest proven techniques on getting happy and achieving success, along with the motivation required to put those techniques into practice, pick up this energetic and inspiring book today.

Humanities and Social Sciences Modern Analysis and Researches