Why Women Mean Business showed you why business needs to change. Now Avivah Wittenberg-Cox’s new book shows you how to achieve a healthy and profitable balance. We know that business needs more women. Gender balance has been proven time and time again to lead to more innovation, better business performance and corporate governance. The only question is, how can business leaders make this happen? Avivah Wittenberg-Cox, an acknowledged world authority on women and business, points the way. In four simple steps she provides guidance on how to bring about real change: • Audit – where are you really at with gender balance now? • Awareness – Opening your eyes to what better gender balance could mean for your company • Alignment – Ensuring the buy-in that will bring about real results and change • Sustain – Building gender diversity into corporate DNA This lively, hands-on guide is packed with research and case-studies showing how some of the world’s biggest blue-chip firms have done it. Women are most of the talent and much of the market – you need this book.

WOMEN MEAN BUSINESS “...gives example after example of the price that we all pay for a situation in which ‘women may hold the keys but men still control the locks’.” The Times “What’s especially valuable is the authors’ analysis of where companies go wrong in managing women...that’s how it will help women in the workplace.” Harvard Business Review “Lays out the importance of retaining women in senior leadership positions.” Harpers Bazaar “Wittenberg-Cox and Maitland have opened new ground.” Management Today WOMEN MEAN BUSINESS They make up much of the market and most of the talent pool. Reaching women consumers and developing female talent is essential for sustainable economic growth in the 21st century. Studies show that better gender balance in business means better bottom line results and greater resistance to economic crises. So why are there still so few women in leadership roles in business? Why are companies struggling to respond to today’s female consumer? Why is there a persistent pay gap between men and women around the world? Why Women Mean Business takes the economic arguments for change to the heart of the corporate world. Fully updated in paperback, the book shows why getting gender right matters – as much when the economy’s bust as when it’s booming. A must-read, packed with ideas from companies that have made it work, views from top business leaders and step-by-step guides to how we can all become gender bilingual.

Female trailblazers are transforming women’s lives one voice at a time. Gathered together, like never before, these diverse women become a bold blast amplifying the path to progress for women in the world of business. Business needs women, and women mean business. This book provides over 500 insights from women you may not have in your own life when you need support. The voices of mentorship fill these pages to help you achieve your personal goals at every stage of your career. This book will help uplift and accelerate your career. The cast of female leaders and luminaries offering support will help you go where successful women go. Discover how to build circles of influence that impact you personally and your career advancement. Where are you going? Who can help you get there? How can you achieve and embrace the best possible you? How will you mean business? Whether you want to be a CEO; lead the C-suite; become an entrepreneur, activist, or philanthropist; or blaze a different trail, success should be obtainable for all women. These women personify the best of what we all can be and help elevate other women. They hope to inspire you to write your own story and blaze your own trail. This book encompasses everything women need to know about modern female leadership. Written by bestselling authors and business experts Edie Fraser, Robyn Spizman, and Andrea Simon, this book includes leaders and luminaries such as: Sheila Johnson, Founder and CEO, Salamander Hotels and Resorts Margo Georgiadis, Serial CEO and Board Leader, McDonald’s and four other boards Lilly Ledbetter, Activist Kay Unger, COO, the Kay Unger Family Foundation Carol Tome, CEO UPS Aster Angagaw, Amazon Executive and former President of ServiceMaster Brands Women Mean Business® is a registered trademark of NAWBO, as it captures so beautifully the spirit and impact of the organization and women in furthering NAWBO’s mission of propelling women business owners into greater economic, social, and political spheres of power.

Very Good,No Highlights or Markup,all pages are intact.