A collection of 85 outstanding brochure designs that have proved to be more difficult to nail than most, pieces that have truly pushed designer's creativity and forced them to reach inside.

Britain's best-loved children's hospital and charity, Great Ormond Street Hospital for Children NHS Trust (GOSH), contracted a two-year project to modernise the hospital's web presence and take its brand into the 21st century. GOSH is both Britain's first children's hospital and a pioneering child health institution (along with its partner the Institute for Child Health). The hospital's outstanding reputation meant the project was carried out under intense public, media and professional scrutiny, and required a keen awareness of new media developments and the needs of the hospital's patients, their families and the public.

New in paperback! Brochure design is a perennial in the world of marketing and graphic design, yet it can be challenging to execute successfully.