The text covers the three key phases of a business proposal--preparation, writing, and presentation--and includes examples of different types and styles of business proposals, such as sales proposals to clients, letters and memos as business proposals, proposals to government entities, internal proposals to top management, and business plans as a special type of business proposal.

The Art of Technical Documentation presents concepts, techniques, and practices in order to produce effective technical documentation. The book provides the definition of technical documentation; qualities of a good technical documentation; career paths and documentation management styles; precepts of technical documentation; practices for gathering information, understanding what you have gathered, and methods for testing documentation; and considerations of information representation, to provide insights on how different representations affect reader perception of your documents. Technical writers and scientists will find the book a good reference material.

本书采用当前国际交流最常用的现代英文书信实例,列举与介绍了询问信、电子邮件问答、请求信、促销信、求职信、邀请信等商务公务及私人信函的范例。

In order to succeed in today′s competitive environment, it′s imperative that students learn how to speak and write effectively for the business world. Presented in clear, everyday language, Business Communication, Canadian Edition takes the basic concepts that every business professional must know and conveys them in an accessible, easy to understand format. Students will also learn strategies and tools, for successfully applying their communication skills to achieve their goals. To meet the needs of a diverse student population, Business Communication, Canadian Edition focuses on the fundamentals, identifies core competencies and skills, and promotes independent learning. The book is organized using a four–step learning process called the CASE Learning System (Content, Analysis, Synthesis, Evaluation). Based on Bloom’s Taxonomy of Learning, CASE presents key business communication topics in easy–to–follow chapters. As a result, students not only achieve academic mastery of business communication topics, but they master real–world business communication skills.

Readers find out how to produce professional looking business letters. In addition, they'll learn how to write resumes, memos, proposals, reports, even e-mails and faxes. And once readers know how to write their business document, they'll find out the best way to present it as well as get it where it has to go.

With this guide you'll gain what you need to be a great communicator at home and on the job. It provides solid information on grammatical rules and how and when to use them, friendly advice for adding variety and style to your writing, and tips, definitions, and warnings to help you along the way.

E-mail and computer keyboards may have replaced dictation and typewriters in the business world, but the importance of clear and effective written communication has never been greater. In her all-new book, business-writing expert Sheryl Lindsell-Roberts offers practical advice on writing messages guaranteed to get results. Drawing on her experience leading writing workshops for Fortune 500 companies, Lindsell-Roberts walks the reader through a variety of letter-writing exercises and shows how a well-crafted message can make any writer stand out in the crowd. Getting from a blank page or screen to a results-oriented message is easy with Lindsell-Roberts's proven Six Step Process. And numerous tips and reminders help make the central point that a successful message should always focus on what the primary reader needs to know. Best of all, Strategic Business Letters and E-mail is designed to save the user time and effort. Specific chapters on such areas as sales and marketing, customer relations, and personal business offer hundreds of sample letters, memos, and e-mail messages that can be used verbatim or with minimal alteration to fit a particular circumstance. Opening this invaluable book is the first step to jump-starting effective business communication.