This textbook describes the process of composing, arranging, orchestrating, and producing music for jingles and commercials, and provides a comprehensive overview of the commercial music business. Rewritten and reformatted to increase readability and use in the classroom, this second edition includes new chapters on theatrical trailers, video games, Internet commercials, Web site music, and made-for-the-Internet video.

In Writing Music for Commercials: Television, Radio, and New Media, professor, composer, arranger, and producer Michael Zager describes the process of composing and arranging music specifically for commercials across the growing variety of media formats. Writing music for commercials requires composers not only learn the craft of writing short-form compositions that can stand on their own, but also understand the advertising business. In this third edition of his original Writing Music for Television and Radio Commericals, Zager walks starting composers through the business and art of writing music that aims for a product’s target audience and, when done well, hits its mark. Chapter by chapter, Zager covers a broad array of topics: how to approach and analyze commercials from a specifically musical perspective, the range of compositional techniques for underscoring and composing jingles, the standard expectations and techniques for arranging and orchestration, and finally the composing of music for radio commercials, corporate videos, infomercials, theatrical trailers, video games, Internet commercials, websites, and web series (webisodes). This third edition has been updated to include more in-depth analysis of the changing landscape of music writing for modern media, with critical information on composing not only for the Web but for mobile applications, from video-driven advertising in online newspapers to electronic greeting cards. Zager also includes new interviews with industry professionals, updated business information, the latest sound design concepts, and much more. Writing Music for Commercials: Television, Radio, and New Media features: Easy-to-read chapters for beginning and intermediate music composition students Over a hundred graphics and musical examples Interviews with industry professionals An assortment of assignments to train and test readers, preparing them for the world of writing music for various media Online audio samples that illustrate the book’s principles Writing Music for Commercials is designed not only for composers but for students and professionals at every level.

The guidance of a skilled music producer will always be a key factor in producing a great recording. In that sense, as Michael Zager points out in his second edition of Music Production: For Producers, Composer, Arrangers, and Students, the job of amusic producer is analogous to that of a film director, polishing work product to its finest sheen. And this is no small matter in an age when the recording industry is undergoing its most radical change in over half a century. Although innate talent and experience are key elements in the success of any music producer, Music Production serves as a roadmap for navigating the continuous changes in the music industry and music production technologies. From dissecting compositions to understanding studio technologies, from coaching vocalists to arranging and orchestration, from musicianship to marketing, advertising to promotion, Music Production takes readers on a whirlwind tour of the world of music production, letting readers keep pace with this rapidly changing profession. The focus of the second edition is on such topics as the expanded role of music supervisors, the introduction of new production techniques, and the inclusion of new terms in music industry contracts. Including new interviews with eminent industry professionals, Music Production is the ideal handbook for the aspiring music production student and music professional.

This volume develops a new multimodal semiotic approach to the study of communication, examining how multimodal discourse is construed transmedially and interculturally and how new technologies and cultural stances inform communicative contexts across the world. It contributes to current theoretical debates in the disciplines of semiotics, linguistics, multimodality, and pragmatics, as well as those aspects of pedagogy and film studies that engage with the notions of text and narrative by addressing questions such as: How do we study multimedia communication? How do we incorporate the impact of new media technologies into the study of Linguistics and Semiotics? How do we construe culture in modern communication? How useful are the current multidisciplinary approaches to multimodal communication? Through the analysis of specific case studies that are developed within diverse academic disciplines and which draw on a range of theoretical frameworks, the goal of this book is to provide a basis for an overarching framework that can be applied by scholars and students with different academic and cultural backgrounds.

"This is the first book to tackle the diverse styles and multiple histories of popular music in India. It brings together fourteen of the field's leading scholars to contribute chapters on a range of topics, from the classic songs of Bollywood to contemporary remixes. The chapters in this volume address the impact of media and technology on contemporary music, the variety of industrial developments and contexts for Indian popular music, and historical trends in popular music development both before and after the Indian Independence in 1947. The contributors also address the subcontinent's historical relationships with colonialism, the transnational market economies, local governmental factors, international conventions, and a host of other circumstances that shed light on the development of popular music throughout India. To illustrate each chapter author's points and to make available music otherwise not always easily accessible, the book features a companion website of audio and video tracks." --

The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify its audience. This book focuses on music in commercials from an interpretive text analytical perspective, answering hitherto neglected questions: What characterizes music in commercials compared to other commercial music and other music on TV? How does music in commercials relate to music ‘outside’ the universe of commercials? How and what can music in commercials signify? Author Nicolai Graakjær sets a new benchmark for the international scholarly study of music on television and its pervading influence on consumer choice.

Create the next big pop hit, bang out a catchy jingle, or write an iconic film score, with music composition skills Today's composers create music for television, film, commercials, and even video games. Music Composition For Dummies brings you up to speed with the theory and technicality of composing music. With easy-to-understand content that tracks to a typical music composition intro course, this book will teach you how to use music theory to write music in a variety of forms. You'll discover the latest tech tools for composers, including composing software and online streaming services where you can publish your musical creations. And you'll get a rundown on the world of intellectual property, so you can collab and remix fairly, while retaining all the rights to your own creations. Get a clear introduction to music theory and songwriting concepts Learn about composition best practices for movies, TV, video games, and beyond Explore sample music to help you understand both artistic and commercial composition Launch into the latest technologies to mix and share your creations Great for music students and aspiring artists, Music Composition For Dummies, is an easy-to-read guide to writing and producing all kinds of tunes.

Start Discussions That Matter to Your High Schoolers About God. About themselves, their, beliefs, their questions, their lives.[Burst: More than a quarter-million copies sold in this series!]More High School TalkSheets—Updated! contains the same kind of provocative, compelling, discussion-starting questions that are hallmarks of the best-selling TalkSheets series—now updated for new-millennium high schoolers. Here are 50 more creative discussions that focus on relevant, real-life topics:The FutureDeathPrioritiesAIDSHeaven & HellPremarital SexPrayerKnowing GodHomosexualityMaterialism & Consumerism. . . and 40 more subjects of perennial interest to teenagers.TalkSheets are convenient, effective one-page reproducible handouts with intriguing questions that will get churched kids and unchurched kids alike talking and thinking about the Bible—and how its principles affect their daily lives.Use TalkSheets to launch your own lesson—or use them as stand-alone Bible studies. Each TalkSheet comes with detailed information and suggestions for discussion leaders: Bible references galore, Internet resources, further group exploration, and activities to pursue during and after the meeting.More High School TalkSheets—Updated! is the perfect discussion-starting resource for youth meetings, small groups and cell groups, Sunday school, and camps and retreats.

Profiles jobs in the advertising and marketing industry such as advertising account executives, advertising and marketing managers, art directors, models, photo stylists, and more.