Winner of ABC's award for Distinguished Publication for 2006 This book explores effective written communication across cultures both theoretically and practically. Specifically it conceptualizes cross-cultural genre study and compares English and Chinese business writing collected from Australia, New Zealand and China. It is also one of those inspired by contrastive rhetoric but has contributed innovatively and uniquely by incorporating research findings from genre analysis, in particular, the sociocognitive genre perspective into this cross-cultural study. On the one hand, the endeavor represents an in-depth theoretical exploration by considering not only discourse community and cognitive structuring, but also the deep semantics of genre and intertextuality, while broadening genre study by integrating insights from cross-cultural communication as well as the Chinese perspectives. On the other hand, the book also addresses pragmatic issues. As a particular feature, it solicits professional members' intercultural viewpoints; thus confirming the shared social "stock of knowledge" employed in the culturally defined writing conventions. Last but not least, this book explores the implications for genre education and training, and develops an appropriate model for cross-cultural genre learning, which encourages learning through legitimate peripheral participation and intercultural learning in business organizations.

'Communicating Across Cultures' demonstrates how to tailor your own communication style to a multi-cultural audience for best outcomes. The authors are both experienced public speakers and trainers.

�Today’s global citizens operate business and management endeavors on a global scale. Globalization generates an increasing demand for effective communication in diverse cultural contexts and challenges the relevance of culture in operating businesses in the global village. Communication differences are apparent in many scenarios. Expatriates of international organizations operating abroad adopt their native cultural values to motivate employees of foreign cultures with an entirely different perspective. They use one culture’s motives to move people from other cultures. In global marketing communication, the communicators use values systems of their native culture to develop advertising for other cultures. They use categorizations of one culture to describe others. Such divergence in attitudes, perspectives and priorities of suppliers, and customers with different cultural backgrounds have led to many project failures in international organizations. An in-depth understanding of cultural backgrounds and the potential impact on communication of the people one is interacting with can increase the probability of business success among investors, managers, entrepreneurs and employees operating in diverse cultures. However, effective cross cultural business communication needs to recognize and adopt an interdisciplinary perspective in understanding the cultural forces (Leung, K. et al., 2005). Therefore, we need a multidisciplinary paradigm to carry on effective and successful business communication in our contemporary global village. 本_构建有效的跨文化商__通理_模型，__企_商__略、宏_社_文化、__文化在构建企__通_略中的作用与影_，研究_言与文化在信息__与解__程中的作用，以及_通中的有效_言策略和模糊_言策略。同_，本__合理_模型，提出了有效的跨文化___通_略、_告_通_略和_判_通_略，并提供了提高_通效率与效果的技能和方法。

Communication Across Cultures remains an excellent resource for students of linguistics and related disciplines, including anthropology, sociology and education. It is also a valuable resource for professionals concerned with language and intercultural communication in this global era.

This revised and updated fourth edition of this core textbook builds on the text's established success. It provides the basis of knowledge, understanding and practice for developing skilled work communication in an intercultural world. Using many illustrations and international examples, the book analyses culture, cultural diversity and cultural similarities and differences in how we interact at work and in the psychological factors that influence our communication. It shows how to overcome impediments to intercultural communication and interact effectively with different others, whether face-to-face or by email, chat, text, phone or video. It describes cultural differences in negotiating, cooperation, coordination, knowledge sharing, working in groups and leadership, and demonstrates how to perform these activities skilfully in an intercultural setting. This textbook is the ideal companion for students taking undergraduate modules in cross-cultural management or managing diversity on international business or business administration degrees, in addition to MBA courses and specialist postgraduate modules on international and comparative management. New to this Edition: - New and improved pedagogical features, including end of Part exercises, activities and role plays - Topic-by-topic coverage of computer-mediated communication, explaining how it is affected by culture and in turn affects intercultural communication - Discussion of new developments in the field such as the increasing emphasis on language and discourses - Focus on new types of research such as country-by-country studies and reports of realities on the ground

Based on the recognition of diversity in world markets and on local consumer knowledge and marketing practices, this work offers an approach to global marketing. It emphasizes comparisons of global and local consumption.

This text presents the dynamics of business communication with a lively, conversational writing style that takes students inside leading companies to (1) learn basic principles of business communication, (2) understand important communication issues, and (3) to profit from up-to-date discussions of the latest developments. *Focuses on actual companies and business situations to successfuully demonstrate how business communication works. *Concentrates on the essential communication skills needed to succeed in business today - skills that help students gain a competitive edge whether as employees vying for corproate positions, entrepreneurs competing for sponsors, or small-business owners competing for customers. *Offfers practical, realistic assignments, giving students; (1) vivid view of business communication; (2) on-the-job practice applying newly learned principles; and (3) exposure to all types and sizes of organizations, both domestic and international.