Visual Texts explores the complex, demanding and highly rewarding area of visual texts. Making meaning from motion pictures, television, multimedia, graphics and design requires specific skills. Visual Texts uses case studies, examples and guided activities to help students engage with the world of visual texts in a structured and coordinated way. Visual Texts explores: movie techniques, cartoons, comics and 'graphic novels', computer games, magazines, picture books, TV, postcards and brochures, the Internet.

Text and image are used together in an increasingly flexible fashion and many disciplines and areas of study are now attempting to understand how these combinations work.This introductory textbook explores and analyses the various approaches to multimodality and offers a broad, interdisciplinary survey of all aspects of the text-image relation. It leads students into detailed discussion concerning a number of approaches that are used. It also brings out their strengths and weaknesses using illustrative example analyses and raises explicit research questions to reinforce learning. Throughout the book, John Bateman looks at a wide range of perspectives: socio-semiotics, visual communication, psycholinguistic approaches to discourse, rhetorical approaches to advertising and visual persuasion, and cognitive metaphor theory. Applications of the styles of analyses presented are discussed for a variety of materials, including advertisements, picture books, comics and textbooks. Requiring no prior knowledge of the area, this is an accessible text for all students studying text and image or multimodality within English Language and Linguistics, Media and Communication Studies, Visual and Design Studies.

Series contains structured teaching units for nine most commonly studied text types.

Provides an ontological characterization of texts, explores the issues raised by the identity of various texts, and presents a view of the function of authors and audiences, and of their relations to texts.

The works of Jean de La Fontaine have invited an extraordinary variety of readings in the three centuries since their composition. By engaging selected fables and tales with contemporary notions of intertextuality, reader reception theory, and grammatology, Figures of the Text raises questions about what “reading La Fontaine” meant in the 17th century, and what it means today. The study integrates a theory of reading and a theory of textual production by drawing attention to those aspects of the text that figure writing and reading, for instance: scenes of reading; other modes of writing (emblems, hieroglyphics); inscriptions and epitaphs; proper names; and citation (proverbs, maxims, allusions); the relation of represented orality to textuality, of textuality to corporeality, and of textuality to the visual arts (ekphrasis); and the archaeology of textual figures, such as labyrinths, textiles, and veils.

This book includes chapters dealing with the relationships between composers and responders, how to use technology to make texts, and how to effectively compose and respond to different types of text. There is a wide range of texts presented, including film, visual and electronic texts. Students will learn how to increase their understanding of language features, structures, the perspectives of composers and responders, and the way that context can affect a text.

Now in its second edition, How to Read Texts introduces students to key critical approaches to literary texts and offers a practical introduction for students developing their own critical and close-reading skills. Written in a lively, jargon-free style, it explains critical concepts, approaches and ideas including: - Debates around critical theory - The role of history and context - The links between creativity and criticism - The relationship between author, reader and text. The new edition now includes guidance on analysing a range of multi-media texts, including film and online media as well as the purely literary. In addition to new practical examples, readings, exercises and 'checkpoints' that help students to build confidence in their own critical readings of both primary and secondary texts, the book now also offers guidance on writing fully-formed critical essays and tips for independent research. Comprehensively updated and revised throughout, How to Read Texts is an indispensible guide for students making the transition to university study.