This book focuses on how to succeed in China, the globe’s largest consumer market, through the branding market strategy. What are the undisclosed recipes that brands can follow to capture the attention and emotion of consumers in China? What’s the magical key to open the locked doors? The answer to these questions would be intriguing for many readers outside China, including but not limited to executives of global brands, owners of medium-and-small-sized businesses aiming for the global market, branding/marketing professionals, financial investors and analysts, business professors and researchers in universities and colleges, graduate and undergraduate students, and readers with an interest on these topics in the general public. In comparison with many case studies that focus on only a single or few cases, or else lean toward being a macro-discussions of China’s consumer market without in-depth analysis of representative cases, this book provides both. Many branding strategies, programs, and activities presented in this book are of the innovative type, which could be very fresh and interesting to readers. Many of the in-depth analyses and specific insights presented in this book are provided by well-recognized business analysts/writers, which may not be available in other publications. Overall, this book provides readers with the opportunity to receive some valuable new knowledge about how to succeed in the globe’s largest consumer market, providing foodstuff for both thought and enjoyment.

Make My Logo Bigger: 40 Years of Branding and Design by Michael Peters and Partners chronicles the story of Michael Peters, one of Britain's most significant design luminaries. Still actively lecturing in the fields of graphics and branding, Michael Peters is an inextricable component of the history of commercial design. Michael Peters began his venture into graphic design at London College of Printing, continuing his studies abroad at Yale, where was he tutored by such greats as Paul Rand, Herbert Matter and Alexej Brodovitch; he was also fortunate to work as an assistant to Bauhaus legend, Josef Albers. Peters then worked at CBS in New York, which was at the time a mecca for the creative marketing profession. He returned to London and set up Klein Peters Ltd with Lou Klein in 1968, followed by his own company, Michael Peters and Partners in 1970. More recently, Peters has formed Identica, a branding and creative consultancy with clients such as Vodafone, Nike and Universal Studios. Throughout his career Peters has worked on highly successful campaigns, ranging from Bird's Eye food products to Penhaligon's perfume. His philanthropic and forward thinking philosophy is celebrated by the Royal College of Art award in Peters' name. This attitude has put him firmly at the forefront of the British design renaissance, together with key figures such as Sir Terence Conran, Rodney Fitch and Wally Olins. Make My Logo Bigger chronicles Michael Peters' extraordinary career in its entirety. 400 colour & b/w illustrations

This book gathers the proceedings of the Seventh International Conference on Computational Science and Technology (ICCST 2021), held in Labuan, Malaysia, on 28–29 August 2021. The respective contributions offer practitioners and researchers a range of new computational techniques and solutions, identify emerging issues, and outline future research directions, while also showing them how to apply the latest large-scale, high-performance computational methods.

If you’re a Windows administrator, scripting expertise can liberate you from boring, repetitive work—so you can take on the sophisticated, high-value projects you really want. Top scripting guru Don Jones has written the definitive administrator’s guide to getting results with Microsoft’s key scripting technologies: VBScript, WMI, and ADSI. Jones draws on his unsurpassed experience training Windows administrators in conferences, classes, and from his enormously popular site, ScriptingAnswers.com. You’ll learn how to use VBScript, WMI, and ADSI to gain administrative control over nearly every aspect of every recent Windows server or client, including Windows Server 2003, Vista, XP, 2000, and NT. As you gain experience, Jones introduces more advanced techniques, ranging from modular scripting and script encryption to integrating VBScript with HTML code. Jones concludes with a full section of ready-to-run, real-world examples—from logon/logoff scripts to automated domain and network administration, from querying WMI to creating Active Directory groups. Every script is explained line-by-line, with challenging techniques described in even greater detail.

This volume analyzes changing patterns of authority in the global political economy with an in-depth look at the new roles played by state and non-state actors, and addresses key themes including the provision of global public goods, new modes of regulation and the potential of new institutions for global governance.

Advanced Logo shows how LOGO can be used as a vehicle to promote problem solving skills among secondary students, college students, and instructors. The book demonstrates the wide range of educational domains that can be explored through LOGO including generative grammars, physical laws of motion and mechanics, artificial intelligence, robotics, and calculus.

This book is unique in that its stress is not on the mastery of a programming language, but on the importance and value of interactive problem solving. The authors focus on several specific interest worlds: mathematics, computer science, artificial intelligence, linguistics, and games; however, their approach can serve as a model that may be applied easily to other fields as well. Those who are interested in symbolic computing will find that Interactive Problem Solving Using LOGO provides a gentle introduction from which one may move on to other, more advanced computational frameworks or more formal analysis. What is of primary importance, however, is the text's ability -- through its presentation of rich, open-ended problems -- to effectively cultivate crucial cognitive skills.

The Story Of Yes – (Largely) In Their Own Words For his landmark 50th book, top rock writer Martin Popoff abandons his metal musings to celebrate the long and legendary life of Yes, a band he has loved since the 1970s. Using a timeline format, Popoff disentangles the convoluted tale of the band’s hirings and firings, their inspired creations, live triumphs and studio victories (as well as the occasional controversial failure.) With original interviews from Anderson, Bruford, Howe, Wakeman, the late Chris Squire and many others, the tale unfolds via an exhaustive chronology designed to satisfy the most knowledgeable of Yes fans. You just might learn what “Close To The Edge” actually means, or why Alan White and Jon Anderson might be seen prowling the junkyard for car parts! Not content with charting the band’s history, Popoff covers the major projects outside the Yes umbrella, such as Asia, GTR and Rick Wakeman’s extravaganzas, to paint a full picture. If you’ve been moved by classic albums like Fragile, Close To The Edge, Relayer, Going For The One, or more recent offerings like Fly From Here and Heaven And Earth, you’ll love this book, which perfectly captures the spirit of progressive rock’s first, biggest, and best band who have made it their mission to widen our perceptions of what music can be.

Prog Rock FAQ traces the controversial, but much misunderstood musical genre through its five-decade history, highlighting the rise, eventual decline, and recent resurgence of one of the most inventive and storied popular musical forms of the latter half of the 20th Century. Prog Rock FAQ digs deep to deliver a view of progressive rock as you've never known it: Technical wizards, cosmic messengers, visionary producers, groundbreaking album-cover illustrators, and even innovative musical instrument vendors separate memory from myth, fact from fiction, to recount prog rock's most historically significant milestones and little-known tales. This interview-rich, unapologetic volume addresses topics taboo and burning alike, while welcoming the reader on an enthralling journey replete with rapturous visions, wondrous stories, and endless enigmas.