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BOOK EXCERPT:
The Adman's Dilemma is a cultural biography that explores the rise and fall of the advertising man as a figure who became effectively a licensed deceiver in the process of governing the lives of American consumers. Apparently this personage was caught up in a contradiction, both compelled to deceive yet supposed to tell the truth. It was this moral condition and its consequences that made the adman so interesting to critics, novelists, and eventually filmmakers. The biography tracks his saga from its origins in the exaggerated doings of P.T. Barnum, the emergence of a new profession in the 1920s, the heyday of the adman's influence during the post-WW2 era, the later rebranding of the adman as artist, until the apparent demise of the figure, symbolized by the triumph of that consummate huckster, Donald Trump. In The Adman's Dilemma, author Paul Rutherford explores how people inside and outside the advertising industry have understood the conflict between artifice and authenticity. The book employs a range of fictional and nonfictional sources, including memoirs, novels, movies, TV shows, websites, and museum exhibits to suggest how the adman embodied some of the strange realities of modernity.
Product Details :
Genre |
: Business & Economics |
Author |
: Paul Rutherford |
Publisher |
: University of Toronto Press |
Release |
: 2018-01-01 |
File |
: 467 Pages |
ISBN-13 |
: 9781487522988 |
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BOOK EXCERPT:
Focusing on the integrated understanding of the role of systems within the business, organizationally and strategically, this book demonstrates theory by including extensive business examples, and by ending each chapter with international case studies. Topics covered include: the nature of organizations management roles and functions information as a resource systems approaches different information systems and what they can achieve structural and cultural fit and information systems change management and information systems strategic business and information systems management. Combining readability with theoretical concepts, this book is suitable for both advanced undergraduate and MBA/Masters students.
Product Details :
Genre |
: Business & Economics |
Author |
: Adrienne Curry |
Publisher |
: Routledge |
Release |
: 2006-06-01 |
File |
: 295 Pages |
ISBN-13 |
: 9781134252817 |
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BOOK EXCERPT:
Product Details :
Genre |
: Science |
Author |
: Wolfgang G. Weber |
Publisher |
: Frontiers Media SA |
Release |
: 2023-04-05 |
File |
: 191 Pages |
ISBN-13 |
: 9782832518427 |
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BOOK EXCERPT:
Product Details :
Genre |
: Advertising |
Author |
: |
Publisher |
: |
Release |
: 1958 |
File |
: 1292 Pages |
ISBN-13 |
: IOWA:31858030376820 |
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BOOK EXCERPT:
Vols. for 1963- include as pt. 2 of the Jan. issue: Medical subject headings.
Product Details :
Genre |
: Medicine |
Author |
: |
Publisher |
: |
Release |
: 2001 |
File |
: 1466 Pages |
ISBN-13 |
: MINN:31951P00895881U |
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BOOK EXCERPT:
Critical frameworks for considering pop stars - Female popular music stars as brands - The modern music industry - The lifecycle for female popular music stars - The lifecycle model continued - Theoretical foundations for the lifecycle.
Product Details :
Genre |
: Computers |
Author |
: Kristin Lieb |
Publisher |
: Routledge |
Release |
: 2013 |
File |
: 221 Pages |
ISBN-13 |
: 9780415894906 |
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BOOK EXCERPT:
Examines the construction of images of masculinity and the effect they have on identity, sexuality and sexual politics. Influences from black and white culture are explored as well as the ironies of class, colour and sexuality.
Product Details :
Genre |
: Art |
Author |
: Frank Mort |
Publisher |
: Routledge |
Release |
: 2013-04-15 |
File |
: 292 Pages |
ISBN-13 |
: 9781135079994 |
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BOOK EXCERPT:
Product Details :
Genre |
: Advertising |
Author |
: |
Publisher |
: |
Release |
: 1958-07 |
File |
: 500 Pages |
ISBN-13 |
: IOWA:31858045086075 |
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BOOK EXCERPT:
Product Details :
Genre |
: Business |
Author |
: |
Publisher |
: |
Release |
: 1989 |
File |
: 2570 Pages |
ISBN-13 |
: UOM:39015023149274 |
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BOOK EXCERPT:
Vols. for 1981- include four special directory issues.
Product Details :
Genre |
: Advertising |
Author |
: |
Publisher |
: |
Release |
: 2005 |
File |
: 722 Pages |
ISBN-13 |
: UCLA:L0090884255 |