Adman S Dilemma

eBook Download

BOOK EXCERPT:

The Adman's Dilemma is a cultural biography that explores the rise and fall of the advertising man as a figure who became effectively a licensed deceiver in the process of governing the lives of American consumers. Apparently this personage was caught up in a contradiction, both compelled to deceive yet supposed to tell the truth. It was this moral condition and its consequences that made the adman so interesting to critics, novelists, and eventually filmmakers. The biography tracks his saga from its origins in the exaggerated doings of P.T. Barnum, the emergence of a new profession in the 1920s, the heyday of the adman's influence during the post-WW2 era, the later rebranding of the adman as artist, until the apparent demise of the figure, symbolized by the triumph of that consummate huckster, Donald Trump. In The Adman's Dilemma, author Paul Rutherford explores how people inside and outside the advertising industry have understood the conflict between artifice and authenticity. The book employs a range of fictional and nonfictional sources, including memoirs, novels, movies, TV shows, websites, and museum exhibits to suggest how the adman embodied some of the strange realities of modernity.

Product Details :

Genre : Business & Economics
Author : Paul Rutherford
Publisher : University of Toronto Press
Release : 2018-01-01
File : 467 Pages
ISBN-13 : 9781487522988


Managing Information Systems

eBook Download

BOOK EXCERPT:

Focusing on the integrated understanding of the role of systems within the business, organizationally and strategically, this book demonstrates theory by including extensive business examples, and by ending each chapter with international case studies. Topics covered include: the nature of organizations management roles and functions information as a resource systems approaches different information systems and what they can achieve structural and cultural fit and information systems change management and information systems strategic business and information systems management. Combining readability with theoretical concepts, this book is suitable for both advanced undergraduate and MBA/Masters students.

Product Details :

Genre : Business & Economics
Author : Adrienne Curry
Publisher : Routledge
Release : 2006-06-01
File : 295 Pages
ISBN-13 : 9781134252817


Organizational Democracy Organizational Participation And Employee Ownership Individual Organizational And Societal Outcomes

eBook Download

BOOK EXCERPT:

Product Details :

Genre : Science
Author : Wolfgang G. Weber
Publisher : Frontiers Media SA
Release : 2023-04-05
File : 191 Pages
ISBN-13 : 9782832518427


Industrial Marketing

eBook Download

BOOK EXCERPT:

Product Details :

Genre : Advertising
Author :
Publisher :
Release : 1958
File : 1292 Pages
ISBN-13 : IOWA:31858030376820


Index Medicus

eBook Download

BOOK EXCERPT:

Vols. for 1963- include as pt. 2 of the Jan. issue: Medical subject headings.

Product Details :

Genre : Medicine
Author :
Publisher :
Release : 2001
File : 1466 Pages
ISBN-13 : MINN:31951P00895881U


Gender Branding And The Modern Music Industry

eBook Download

BOOK EXCERPT:

Critical frameworks for considering pop stars - Female popular music stars as brands - The modern music industry - The lifecycle for female popular music stars - The lifecycle model continued - Theoretical foundations for the lifecycle.

Product Details :

Genre : Computers
Author : Kristin Lieb
Publisher : Routledge
Release : 2013
File : 221 Pages
ISBN-13 : 9780415894906


Cultures Of Consumption

eBook Download

BOOK EXCERPT:

Examines the construction of images of masculinity and the effect they have on identity, sexuality and sexual politics. Influences from black and white culture are explored as well as the ironies of class, colour and sexuality.

Product Details :

Genre : Art
Author : Frank Mort
Publisher : Routledge
Release : 2013-04-15
File : 292 Pages
ISBN-13 : 9781135079994


Tide

eBook Download

BOOK EXCERPT:

Product Details :

Genre : Advertising
Author :
Publisher :
Release : 1958-07
File : 500 Pages
ISBN-13 : IOWA:31858045086075


Business Periodicals Index

eBook Download

BOOK EXCERPT:

Product Details :

Genre : Business
Author :
Publisher :
Release : 1989
File : 2570 Pages
ISBN-13 : UOM:39015023149274


Adweek

eBook Download

BOOK EXCERPT:

Vols. for 1981- include four special directory issues.

Product Details :

Genre : Advertising
Author :
Publisher :
Release : 2005
File : 722 Pages
ISBN-13 : UCLA:L0090884255