Looking to achieve success and grow you career, company or start a new career? This book gives a strategy and plan of action that you can apply to your own life or company. Learn from the real life examples and personable stories of what it is really like to be an entrepreneur or become an intrapreneur. "Amplify Your Marketing, Career, and Company" has the secrets or "know how" for you to achieve success. In a conversational style "How to Book" the creative genius, Tommy Swanhaus teaches and educates you from his personal life stories and real life examples . The digital marketing, social media, and branded content expert uses his own marketing and entrepreneurial career triumphs and defeats to give the reader a plan and strategy to grow their career and company. This is an action oriented book that will allow you to walk away from it with "know how" to apply right away to either your new business, grow your existing business, or become a better employee at your company.

Consumers are bombarded with thousands of advertisements every day, but that's nothing compared to the number of resumes employers see at an ad agency. Everyone knows that landing a job in advertising is no easy sell. How do you put together a good enough book to get a copywriting job or break into the business as an account planner? In Careers in Advertising, experts from each department explain their work and share ideas and advice on how to get a job. Readers will get a first-hand look at how things work in high-powered departments such as: Account Management at TBWA/Chiat Day The Creative Department at Grey Advertising The Media Department at FCB/Leber Katz Partners The Research Department at Leo Burnett New Business at Ogilvy and Mather Worldwide The Traffic Department at Adler Boschetto Peebles & Partners Interactive Advertising at Thunder House Online Marketing A comprehensive directory of more than 200 ad agencies and industry associations across the U.S. provides all the information a job-seeker needs, including personnel contacts at each firm. Ad executives from an array of specialty areas have contributed to this book, including Shelly Lazarus, CEO of Ogilvy & Mather Worldwide, and Regina Leonard, Associate Manager of Human Resources at BBDO Worldwide.

WANT A RICHER LIFE? BREAK ALL THE RULES Renegade entrepreneur-and runaway success story-Christine Comaford-Lynch has lived the kind of life most of us can only dream about. From model to monk to multimillionaire, she does what she wants-and gets things done. Now, in ten outrageous life lessons, she'll show you how to make your dreams come true. Your way. Your rules. Rules for Renegades distills what Christine has learned as she succeeded (and failed) in business, built strong relationships (and some disasters), and evolved spiritually and professionally. If you want to become financially independent, she'll show you how to do it. If you want to build your confidence and self-esteem, she'll give you a crash course. If you want a meaningful life full of rich connections, she'll share her secrets. Ultimately, she lets you in on the greatest secret of all-how to build a fulfilling life while rocking your career. She has also filled her book with lots of cool free stuff: links to a sample business plan outline, tutorials on sales and marketing techniques, and tools to help you enhance your own power. You'll learn the surprising truth behind her most offbeat rules. . . Everything's an Illusion, So Pick One That's Empowering. Rock Rejection and Finesse Failure. Learn to Love Networking. Work Your Money Mojo. Rules for Renegades is not just the story of a remarkable entrepreneur. It's an amazing approach to life that breaks the rules-and makes life work for you.

A comprehensive resource that addresses nurses' personal and professional development as it takes into account the latest nursing, societal and health care trends.