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BOOK EXCERPT:
In this introductory textbook, the author contextualises approaches and theories on cornmunication studies by making use of local examples from the mass media, as well as relevant political and social experiences. The book is divided into two parts. The first provides students with a strong foundation in communication while the second focuses on the areas of specialisation within communication studies. Each chapter starts with the learning Outcomes and a short overview of the chapter. Students can monitor their learning by using the summaries and 'test yourself' questions at the end of every chapter. Scenarios provide examples of how the theory can be applied in practice. This makes for a learner-friendly and accessible book which will prove invaluable to Students and professionals alike. Beginner students majoring in Communication Studies, as well as those studying towards various degrees or qualifications where communication is a prerequisite will find this book useful.
Product Details :
Genre |
: Education |
Author |
: Sheila Steinberg |
Publisher |
: Juta and Company Ltd |
Release |
: 2007 |
File |
: 356 Pages |
ISBN-13 |
: 0702172618 |
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BOOK EXCERPT:
This revised edition of a now classic text includes a new introduction by Henry Jenkins, explaining ‘Why Fiske Still Matters’ for today’s students, followed by a discussion between former Fiske students Ron Becker, Elana Levine, Darrell Newton and Pamela Wilson on the theme of ‘Structuralism and Semiotics, Fiske-Style’. Both underline the continuing relevance of this foundational text in communication studies. How can we study communication? What are the main theories and methods of approach? This classic text provides a lucid, accessible introduction to the main authorities in the field of communication studies, aimed at students coming to the subject for the first time. It outlines a range of methods of analysing examples of communication, and describes the theories underpinning them. Thus armed, the reader will be able to tease out the latent cultural meanings in such apparently simple communications as news photos or popular TV programmes, and to see them with new eyes.
Product Details :
Genre |
: Social Science |
Author |
: John Fiske |
Publisher |
: Routledge |
Release |
: 2010-10-18 |
File |
: 316 Pages |
ISBN-13 |
: 9781136870170 |
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BOOK EXCERPT:
There are many valuable and useful books on electrical communication (References 1-5 are some examples), but they have certain disadvantages for the beginner. The more advanced books present some things in a basic way, but they are very narrow for an introduction to communica tion. The introductory books are broader but still narrow by our stan dards. Further, they often pick things out of thin air rather than derive them. This book is aimed at giving the beginner a basic understanding of a wide range of topics which are essential in communication systems. These include antennas and transmission, thermal noise and its consequences, Fourier transforms, modulation and noise, sampling and pulse code modulation, autocorrelation and power spectrum, optimum filtering, gauss ian noise and errors in digital transmission, data transmission, limits on data rate including information theory and quantum limits, and source encoding. We have not included communications traffic, switching, and multiplexing, nor protocols for digital and computer communications. For these, Reference 6 is excellent. In general, our book does not discuss the circuits used for communication or the physics of radio propagation. We assume that these will be taught in specialized courses, but such courses are not prerequisites for this one. Chapter 1 introduces the transmission formula or antenna equation and antenna directivity. Only a very basic sophomore physics knowledge of electromagnetic theory is assumed. The radar equation is also treated.
Product Details :
Genre |
: Technology & Engineering |
Author |
: John R. Pierce |
Publisher |
: Springer Science & Business Media |
Release |
: 2013-06-29 |
File |
: 398 Pages |
ISBN-13 |
: 9781489918871 |
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BOOK EXCERPT:
This publication aims to introduce undergraduate students to the research practices of communication science, with the emphasis on fundamental and basic research.
Product Details :
Genre |
: Communication |
Author |
: G. M. Du Plooy |
Publisher |
: Juta and Company Ltd |
Release |
: 1995-11-30 |
File |
: 216 Pages |
ISBN-13 |
: 0702134465 |
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BOOK EXCERPT:
Product Details :
Genre |
: |
Author |
: Pavel Slutskiy |
Publisher |
: Springer Nature |
Release |
: |
File |
: 220 Pages |
ISBN-13 |
: 9789819710133 |
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BOOK EXCERPT:
A Handbook of Media and Communications Research presents qualitative as well as quantitative approaches to the analysis and interpretation of media, covering perspectives from both the social sciences and the humanities. The Handbook offers a comprehensive review of earlier research and a set of guidelines for how to think about, plan, and carry out studies of media in different social and cultural contexts. Divided into sections on the history, systematics and pragmatics of research, and written by internationally acknowledged specialists in each area, the Handbook will be a standard reference work for students and researchers.
Product Details :
Genre |
: Language Arts & Disciplines |
Author |
: Klaus Bruhn Jensen |
Publisher |
: Routledge |
Release |
: 2013-04-15 |
File |
: 460 Pages |
ISBN-13 |
: 9781134589999 |
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BOOK EXCERPT:
This book is a philosophical introduction to the field of communication and media studies. In search of the philosophical backgrounds of that relatively young field, the book explores why this overwhelmingly popular discipline is in crisis. The book discusses classic introductions on communication, provides an update on lessons learned, and re-evaluates the work of pioneers in the light of up-to-date philosophical standards. It summarizes various debates surrounding the foundations of system theory and especially its applicability to the Social Sciences in general and to Communication Studies in particular. Communication schools promise their students an understanding of the source of a principal and dynamical power in their lives, a power shaping societies and identities, molding aspirations, and deciding their fates. They also promise students a practical benefit, a chance to learn the secret of controlling that dynamical power, improving a set of skills that would ensure them a critical edge in the future job market: become better media experts for all media. Yet no one seems to know how such promises are met. Can there be a general theory of communication? If not, what can (should) communication students learn? This book looks at the problem from a philosophical perspective and proposes a framework wherein critical cases can be tested.
Product Details :
Genre |
: Science |
Author |
: Nimrod Bar-Am |
Publisher |
: Springer |
Release |
: 2016-02-09 |
File |
: 212 Pages |
ISBN-13 |
: 9783319256252 |
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BOOK EXCERPT:
The Dictionary of Media and Communication Studies has provided students and the general public alike with a gateway into the study of intercultural communication, public relations and marketing communications since 1984. In this 9th edition, James Watson and Anne Hill provide a detailed compendium of the different facets of personal, group, mass-media and internet communication that continues to be a vital source of information for all those interested in how communication affects our lives. They cover new applications and developments, such as the incorporation of Neuroscience techniques in advertising and marketing. Other updates include Cyber-bullying, Twitter scandals, conduct in media organizations, on-line lobbying, global protesting/petitioning, and gender issues relating to social media in general. While new entries explore the profound shifts that have taken place in the world of communication in recent years, the purpose of this new edition is not necessarily to keep abreast of every new media event but to reflect the trends that influence and prompt such events, such as the Leveson Inquiry and Report and phone hacking via mobile phones. Politics seems to be playing out more on Twitter than in The Times. This volume seeks to make its twenty-first century readers more media literate, as well as more critical consumers of modern news.
Product Details :
Genre |
: Language Arts & Disciplines |
Author |
: James Watson |
Publisher |
: Bloomsbury Publishing USA |
Release |
: 2015-10-22 |
File |
: 401 Pages |
ISBN-13 |
: 9781628921502 |
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BOOK EXCERPT:
This book brings together a huge range of material including academic articles, film scripts and interplanetary messages adrift on space probes with supporting commentary to clarify their imporatance to the field. Communication Studies: The Essential Resource is a collection of essays and texts for all those studying communication at university and pre-university level. Individual sections address: * texts and meanings in communication * themes in personal communication * communication practice * culture, communication and context * debates and controversies in communication. Edited by the same teachers and examiners who brought us AS Communication Studies: The Essential Introduction, this volume will help communications students to engage with the subject successfully. Its key features include: * suggested further activities at the end of each chapter * a glossary of key terms * a comprehensive bibliography with web resources.
Product Details :
Genre |
: Language Arts & Disciplines |
Author |
: Andrew Beck |
Publisher |
: Routledge |
Release |
: 2013-07-23 |
File |
: 369 Pages |
ISBN-13 |
: 9781136485282 |
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BOOK EXCERPT:
Throughout its 65-year history, the International Association for Media and Communication Research (IAMCR) has sought to facilitate international exchanges and research collaborations among academics and journalists in the field of media and communication. Created during a time of strong ideological tension following World War II in 1957 and with the support of UNESCO, the contributors to this edited collection highlight how the IAMCR and its members shaped the field of media and communications research. From its beginnings focusing on the mass media, including the press and journalism education, today the Association attracts researchers and practitioners who undertake critical analysis of contemporary media and communications, including online platforms and their governance. Consistent themes throughout the Association’s history have been its concern with human rights, law, culture and the political economy of the media and communication industries. Not content simply to understand developments in the media and communications field around the world, the Association’s membership has sought to ‘change the world’ through its published research and its participation in global, regional, national and local policy debate and practice. This volume is organised in four parts following an introduction authored by editors who are active members of IAMCR. Part I highlights eight prominent scholarly traditions of research which have attracted the interest of scholars from around the world as well as the way the Association has sought to be inclusive of early career scholars. Part II offers seven chapters which bring to light the political struggles of a membership seeking to engage in scholarship across the East – West divide and to contribute to global debates aimed at fostering an inclusive, fair and equitable international information and communication order through engagement with United Nations sponsored initiatives. Part III turns to accounts of the way members from selected countries and regions have contributed to the Association’s scholarly work. The last part highlights the significant scholarly and institution-building contributions of James Halloran, IAMCR’s President from 1972 to 1988 and other prominent contributors to the study of culture and the political economy of media and communications
Product Details :
Genre |
: Social Science |
Author |
: Jörg Becker |
Publisher |
: Springer Nature |
Release |
: 2023-04-29 |
File |
: 561 Pages |
ISBN-13 |
: 9783031163838 |